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BetTech ECOSYSTEM - 2022
Welcome to the BetTech Ecosystem 2022
The second edition of the BetTech Ecosystem, expands the research into the regulated betting technology landscape. After the overwhelmingly positive reaction to the original version we have grown the study to include 127 new brands and seven new segments.
As with the inaugural version the report is not the final word on the sports betting technology ecosystem, rather it is our effort at interpreting the space and explaining some of the trends and currents that underpin and influence it.
The BetTech Ecosystem graphic provides a visual view of the industry, while the report takes a deeper dive into what this means within the ecosystem with commentary from some industry leaders.
Download the full report
Copyright © 2022 Spotlight Sports Group
Produced by Spotlight Sports Group
The visual was compiled by using researchers at Spotlight Sports Group. The research was verified with external contributors.
The full breakdown of businesses can be found here.
The information was gathered from industry reports, desktop research and industry knowledge of multiple researchers and external independent sources.
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We’re already working hard to produce a 2023 version of the BetTech Ecosystem. If you would like your business to be considered for inclusion, please complete the following form.
How was the visual compiled?
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Where was the information gathered from?
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My company is not included, how can I be added to the visual?
1. This is our own work, the research was compiled by a team of internal researchers and includes those businesses working in regulated markets.
2. The information provided within the report is not definitive and is the opinion of Spotlight Sports Group and not intended to provide legal, accounting, investment or policy advice, nor should they be used as a forecast.
3. Where a holding group owns a more recognisable supplier brand the graphic showcases the recognisable brand.
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Head of B2B Marketing Alan Davis provides insight to the Ecosystem
At the SBC Summit North America 2022, Alan Davis sat down with Mollie Chapman from SBC to discuss the 2022 edition of the BetTech Ecosystem report. Davis provided insight into the growth of the ecosystem and the industry as a whole.
Davis also noted that while North America offers a massive opportunity for operators and suppliers in the sports betting industry, the Latin American market has the potential to be a large market in short order due to the size of the population.
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An expert panel (Chris Grove - Eilers and Krejcik, Josh Brown - PwC, Harry von Behr - Spotlight Sports Group, Nic Sulsky - PointsBet and Camilla Wright - RedKnot Communications) took some time to discuss the value of the BetTech Ecosystem and the state of the industry in 2022.
On the agenda was the M&A activity throughout the industry, is content still king and what the sportsbook of the future will look like.
What the experts say