An elderly man and a care giver sitting side-by-side on a couch, laughing together.

A newborn infant being held by his mother in a hospital bed.

An elderly woman and a caregiver holding hands while sitting next to each other, smiling at the camera.

A nurse smiling as she examines a small child who is seated in their parent's lap for the examination.

An elderly senior woman smiling as she looks up at someone

Two nurses walking down the hall in hospital having a discussion.

STANLEY Healthcare Design System

The tools, inspiration and examples to help you understand and work with the STANLEY Healthcare Brand.

Design Assets

LOGO & BRANDING

Brand Story

LEARN MORE

introducing the

An elderly person and a caregiver holding hands to symbolize support, trust, and the care of the individual.

The TRUSTED name for smart and insightful security solutions that drive the world forward.

The TRUSTED name for connected, productive and safe caregiving

Photo of a female nurse smiling at and giving attention to a patient.

Expertise

Breadth and Depth

Trusted

Photo taken from above of the finish line at an Alzheimer's run/walk attended by employees and families of STANLEY Healthcare.

We Engage

Innovation with Impact

We Give Back

Everything we do reflects what we learn from our customers.

We’re committed to pushing the boundaries of what’s possible.

We’re passionate about giving back to our communities.

STANLEY Healthcare is:

Human Engaged Optimistic Passionate Professional Collaborative

3 picture collage of examples of our users. On the left is a female nurse holding a small female child and letting her look at her phone, top right is an elderly person with a caregiver, and bottom right is a salesperson having a discussion with a colleague.

The Heart and Soul of Healthcare

They are nurses and CNA’s, pharmacists and biomedical engineers. They are security professionals, IT experts and maintenance staff. They are the “care” in “healthcare.” More than anything, they want to do right by their patients and residents. To heal, encourage health, and bring joy to people’s lives.

A shot of an elderly woman and a caregiver walking down the hallway of a senior living facility, talking to each other and smiling.

Empowering Caregivers

Shaping care environments so that caregivers can focus on care

#connected #productive #safe

One large image collage made up of headshots of different customers each in a different business such as airline mechanics, security guards and healthcare workers

For Those Who Make the World More Caring

STANLEY Healthcare’s mission is to empower caregivers – all those who make the world more caring. By connecting caregivers to essential information and to those in their care networks, STANLEY Healthcare helps organizations to deliver connected, productive and safe care. Our solutions are some of the most trusted in the industry, relied on by thousands of healthcare organizations worldwide.

Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur blandit tempus porttitor. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Vestibulum id ligula porta felis euismod semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Donec sed odio dui. Nullam quis risus eget urna mollis ornare vel eu leo.Nullam quis risus eget urna mollis ornare vel eu leo. Donec sed odio dui. Nullam quis risus eget urna mollis ornare vel eu leo. Curabitur blandit tempus porttitor.Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Curabitur blandit tempus porttitor. Nullam quis risus eget urna mollis ornare vel eu leo. Vestibulum id ligula porta felis euismod semper.

LOGO SECTION

Maecenas faucibus mollis interdum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Vestibulum id ligula porta felis euismod semper. Nullam quis risus eget urna mollis ornare vel eu leo. Curabitur blandit tempus porttitor. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

BRANDING SECTION

Brand Purpose Brand Message Our Users Brand Character Brand Values Points of Difference

BRAND EQUITY

Brand Purpose Brand Message Our Users Brand Character Brand Values Brand Equity

POINTS OF DIFFERENCE

Brand Purpose Brand Message Our Users Brand Character Points of Difference Brand Equity

BRAND VALUES

Brand Purpose Brand Message Our Users Brand Values Points of Difference Brand Equity

BRAND CHARACTER

Brand Purpose Brand Message Brand Character Brand Values Points of Difference Brand Equity

OUR USERS

Brand Purpose Our Users Brand Character Brand Values Points of Difference Brand Equity

BRAND MESSAGE

Brand Message Our Users Brand Character Brand Values Points of Difference Brand Equity

BRAND STORY

An elderly woman holding a small child looking at the camera, smiling.

Empowering Caregivers

Shaping care environments so that caregivers can focus on care

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OVERVIEW

BRAND STORY

DESIGN ASSETS

Overview

LEARN MORE

LOGO & BRANDING

Design Assets

BEGIN STORY

One large image collage made up of 42 headshots of different customers each in a different business such as airline mechanics, security guards and healthcare workers

For Those Who Make The World More Caring

For those dedicated to safeguarding the places and people we care about. For those intent on seeking innovative solutions to help our world thrive. For those safeguarding our future. We define success as delivering value to our customers, colleagues and communities. Through expertise, insight and technology, the STANLEY Security network enables the protectors who make our world progress.

BRAND PURPOSE

Empowering Caregivers

Shaping care environments so that caregivers can focus on care.

#CONNECTED #PRODUCTIVE #safe

BRAND MESSAGE

The Heart and Soul of Healthcare

They are the Store Owners helping our communities and local economies thrive. They are the Security Directors ensuring our places of work and leisure are safe. They are the Chief Technology Officers shaping the smart and innovative businesses of tomorrow. They are the backbone of our businesses and communities, driving the decisions that matter. They are the forward-thinking protectors that make our world progress.

OUR USERS

STANLEY Security is:

Human Collaborative Insightful Accountable Proactive Expert Trusted

BRAND CHARACTER

We Engage

Innovation with Impact

We Give Back

Everything we do reflects what we learn from our customers.

We're committed to pushing the boundaries of what's possible.

We're passionate about giving back to our communities.

BRAND VALUES

Expertise

Breadth and depth

Trusted

POINTS OF DIFFERENCE

The TRUSTED name for connected, productive and safe caregiving

BRAND EQUITY

Design Assets

LOGO & BRANDING

Brand Story

LEARN MORE

One large image collage made up of 24 headshots of different customers each in a different business such as airline mechanics, security guards and healthcare workers

Photo taken from behind of a male security worker on the phone whilst looking at a wall of security monitors showing camera live feeds

3 picture collage of examples of our users. On the left is a female factory worker packing a box with a PPE mask, gloves and har net. on the right lower image is a doctor scrubbing in before surgery, underneath in the last upper right picture is a a group of office workers celebrating a product launch and smiling

Photo taken from behind a male STANLEY security technician as he works on installing a security system box

Photo of a female holding an iphone and looking at the STANLEY security HQ app homescreen. On screen is a summary of 8 buildings currently protected by STANLEY Security

Photo of a STANLEY Security technician installing an alarm box on the outside of a Wooden Fascia building

OVERVIEW BRAND STORY DESIGN ASSETS

Human Engaged Optimistic Passionate Professional Collaborative

Incorrect & Retired Logo Usage

Positioning

To create the strongest impression of the brand, the STANLEY Healthcare brand logo should always be black against a yellow frame whenever possible - this is our primary logo type. The logo can only be used in black outside of the container when the surrounding color is yellow, this acts as an expanded container.

PAGE BLEED

In print applications, the logo should bleed by an amount equal to the construction 'X' value.

In web usage, the logo should remain away from the edge of the viewport by the construction 'X' value.

POSITION

Secondary Logo Configurations

If the preferred logos cannot be used for cost or production reasons / limitations, please contact the STANLEY Healthcare Marketing Team.

CONTACT THE MARKETING TEAM

PRIMARY Logo

Logo Construction

Use the minimum clear space shown to provide maximum legibility. The clear space is defined by the height of the “notch” in the “N”. Clear space frames the wordmark, separating it from other elements. Avoid placing any text or graphic elements within the clear space.

Logo and Wordmark Usage

To create the strongest impression of the brand, the STANLEY Healthcare brand logo should always be black against a yellow frame whenever possible – this is our primary logo type.

DOWNLOAD LOGO

SECONDARY APPLICATION

In all applications using the secondary wordmark, the STANLEY workmark must appear in white on a field of black.

The STANLEY Healthcare wordmark must appear in black on a field of STANLEY Yellow.

PRIMARY Logo

Usage Logo Construction Secondary Logos Positioning

Incorrect & Retired

LOGO BRANDING

Usage Construction Secondary Incorrect & Retired

Positioning

LOGO BRANDING

Usage Construction Positioning Incorrect & Retired

Secondary

LOGO BRANDING

Usage Secondary Positioning Incorrect & Retired

Construction

LOGO BRANDING

Construction Secondary Positioning Incorrect & Retired

Usage

LOGO BRANDING

Design Assets

Find the assets and guidance to make something great

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Design Assets

BRANDING

Branding

Brand Story

LEARN MORE

OVERVIEW

BRAND STORY

DESIGN ASSETS

BRANDING

LOGO

The integrity of our logo must be respected at all times. Do not stretch, condense, or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact.

AVOID placing the STANLEY Healthcare wordmark against a sea of color without providing sufficient breathing room less than the construction 'X' value.

INSUFFICIENT BREATHING ROOM

TOO MUCH BREATHING room

DO NOT extend or add additional space to the wordmark holding shape. The holding shape should not be greater than the consruction 'X' value.

DO NOT use any variations of the holding shape. The slanted logo and legacy blue bar is retired. The example container shown here is reserved for the Stanley Black & Decker Corporate logo.

HOLDING SHAPE VARIATIONS

Scale / Placement

DO NOT alter the scale or placement of the symbol or logotype.

DO NOT change the position or typeface of the logotype.

Typography

Collage image of multiple healthcare professionals, used to illustrate a busy background.

BUSY IMAGERY

AVOID placing the logo on a busy image whenever possible.

DO NOT alter the logo color or add effects such as 3D, embossing, reflections or drop shadows.

color and effects

alignment

DO NOT alter the holding shape size or alignment of the typeface.

Usage Construction secondary positioning Incorrect & Retired

LOGO BRANDING UNA

OVERVIEW

BRAND STORY

DESIGN ASSETS

Color Proportions

Applying consistent proportion of colors, such as the charts presented here, enables a consistent look and feel for the STANLEY Healthcare brand. Disproportionate use of one or more colors will project a very different and 'off-brand' aesthetic.

Color Usage

All text should be legible and meet accessibility standards. The Web Content Accessibility Guidelines (WCAG 2.0) level AA requires a 4.5:1 color contrast between text and background for normal text, and 3:1 for large text. NOTE: If using a color combination not shown below, ensure it meets WCAG 2.0 AA standard.

Color Combinations that PASS WCAG 2.0 AA

Color Combinations that FAIL WCAG 2.0 AA

The examples shown below FAIL to meet WCAG 2.0 AA accessibility standards. They are shown here for illustrative purposes only and SHOULD NOT BE USED.

WEBAIM.ORG CONTRAST CHECKER

Colors

Below is the STANLEY Healthcare color palette. It is important that all colors are used secondary to whitespace and brand imagery. STANLEY yellow can be used as both a primary and accent color. PLEASE NOTE: secondary color tints should ONLY be used where slight color deviations are necessary e.g. diagrams, graphs, infographics and illustrations etc.

Only a person can care for another. We recognize and cherish the human act of caregiving.

STEVE ELDER

Employee

What Sets STANLEY Healthcare Apart

The Heart and Soul of Healthcare

Our mission is to empower caregivers to focus on human connections through technology solutions that optimize the care environment, give caregivers actionable insight, and enable them to work to the very best of their abilities

They are nurses and CNAs, pharmacists and biomedical engineers. They are security professionals, IT experts and maintenance staff. They are the “care” in “healthcare.”

Our solutions are some of the most trusted in the industry, relied on by thousands of healthcare organizations worldwide.

Empowering Caregivers

LINE HEIGHT 82px (62pt)

For Those Who Make the World More Caring

We’re on the side of caregivers, and dedicate ourselves to listening to their needs, and helping them do what they do best: care for others.

14px (10pt)

Typography Usage

Below is an example of how to combine the various typefaces. Also illustrated are the instuctions for creating the distinct STANLEY Healthcare 'highlight' style.

QUICK TIP: The height of the STANLEY Healthcare highlight is always equal to the line height.

FONT TYPEs IN USE

DON'T

www.stanleyhealthcare.com www.stanleyhealthcare.com/en-me www.stanleyhealthcare.com/fr www.stanleyhealthcare.com/en-gb

Copy Guidelines

In addition to the copy guidelines when using STANLEY in running copy, please also make note of how to link to our web and social properties. When linking to such properties, please use the format(s) shown in the examples below.

facebook.com/stanleyhealthcare www.TWITTER.com/STANLEYhealthcare www.YouTube.com/StanleyHealthcare linkedin.com/company/STANLEY-HEALTHCARE

DON'T

www.facebook.com/stanleyhealthcare www.twitter.com/stanleyhealth www.youtube.com/stanleyhealthcare www.linkedin.com/company/stanley-healthcare

Social Media

Websites

Typeface: Weight: Size: Line Height:

MONTSERRAT NORMAL 20px (15pt) 30px (23pt)

One point twenty-one gigawatts. One point twenty-one gigawatts. Great Scott!

BODY

Typeface: Weight: Size: Line Height:

MONTSERRAT LIGHT 30px (22pt) 44px (33pt)

Ahh. I'd like you to meet my good friend George McFly

LEAD TEXT

Typeface: Weight: Size: Line Height: Tracking (PSD)

MONTSERRAT LIGHT (ALL CAPS) 28px (21pt) 38px (29pt) 380

Flux capacitor

SUBHEADING

Typeface: Weight: Size: Line Height:

MONTSERRAT MEDIUM ITALIC 40px (30pt) 48px (36pt)

Thirty years ago, lightning struck that clock tower

QUOTE

Typeface: Weight: Size: Line Height:

MONTSERRAT MEDIUM 24px (18pt) 32px (24pt)

Wait a minute, Doc. What are you talking about? What happens to us in the future?

Typeface: Weight: Size: Line Height:

MONTSERRAT BOLD 28px (21pt) 32px (24pt)

Where we're going we don't need roads

Typeface: Weight: Size: Line Height:

MONTSERRAT BOLD 42px (32pt) 48px (36pt)

Pleased to meet you, Calvin Marty Klein

Great Scott!

Typeface: Weight: Size: Line Height:

MONTSERRAT BOLD 72px (54pt) 82px (62pt)

Website Typography

Our selected website typeface is MONTSERRAT. Eight font styles have been developed, however, all fonts within the typeface may be utilized depending on the requirements of the medium. These fonts should be used in all websites, microsites, landing pages and any other digital applications that allow for the loading of custom fonts.

NOTE: Heading sizes may vary between sites. The font sizes listed above are suggestions based on the STANLEY Healthcare website.

LIGHT

NORMAL

MEDIUM ITALIC

MEDIUM

BOLD

EXTRABOLD

Typeface

Our selected corporate typeface is MONTSERRAT, a modern font that complements the STANLEY Healthcare identity. Six fonts have been selected. These fonts should be used in all printed and digital communications. Montserrat is available from Google Fonts and is licensed under the open font license.

DOWNLOAD MONTSERRAT

Typeface Website Usage Colors Color Usage PowerPoint

Proportions

LOGO BRANDING

Typeface Website Usage Colors Proportions PowerPoint

Color Usage

LOGO BRANDING

Typeface Website Usage Color Usage Proportions PowerPoint

Colors

LOGO BRANDING

Typeface Website Colors Color Usage Proportions PowerPoint

Usage

LOGO BRANDING

Typeface Usage Colors Color Usage Proportions PowerPoint

Website

LOGO BRANDING

Website Usage Colors Color Usage Proportions PowerPoint

TYPEFACE

LOGO BRANDING

For Those Who Make the World MORE CARING

By connecting caregivers to essential information and to those in their care networks, STANLEY Healthcare helps organizations to deliver connected, productive and safe care.

IN RUNNING COPY THE WORD

MUST ALWAYS BE IN UPPERCASE

STANLEY

Design Assets

Find the assets and guidance to make something great

scroll down

OVERVIEW

BRAND STORY

DESIGN ASSETS

BRANDING

LOGO

Gray 2

RGB: CMYK: HEX:

240 240 243 1 1 0 5 #F0F0F3

Gray 1

RGB: CMYK: HEX:

64 69 71 70 60 57 42 #404547

Light Teal

RGB: CMYK: HEX: PMS:

193 236 234 18 0 1 7 #C1ECEA 317 C

Teal

RGB: CMYK: HEX: PMS:

98 195 188 65 0 33 0 #44C3BC 325 C

RGB: CMYK: HEX:

255 255 255 0 0 0 0 #FFFFFF

White

Blue

RGB: CMYK: HEX: PMS:

0 126 168 86 41 19 0 #007EA8 2391 C

Black

RGB: CMYK: HEX:

0 0 0 0 0 0 100 #000000

Yellow

RGB: CMYK: HEX: PMS:

255 210 11 0 16 98 0 #FFD20B 109 C

Text #F0F0F3

BACKGROUND: #404547

BACKGROUND: #007EA8

Text #000000

Text #FFD20B

BACKGROUND: #404547

BACKGROUND: #000000

Text #FFD20B

BACKGROUND: #FFFFFF

Text #007EA8

BACKGROUND: #C1ECEA

Text #404547

BACKGROUND: #F0F0F3

Text #000000

BACKGROUND: #404547

Text #FFFFFF

BACKGROUND: #C1ECEA

Text #000000

BACKGROUND: #44C3BC

Text #000000

BACKGROUND: #FFFFFF

Text #000000

BACKGROUND: #007EA8

Text #FFFFFF

BACKGROUND: #000000

Text #FFFFFF

Text #231F20

BACKGROUND: #FFD20B

BG:

#000000

Fail

FG:

#404547

BG:

#404547

Fail

FG:

#007EA8

BG:

#FFFFFF

Fail

FG:

#C1ECEA

BG:

#C1ECEA

Fail

FG:

#FFD20B

BG:

#44C3BC

Fail

FG:

#FFD20B

BG:

#007EA8

Fail

FG:

#FFD20B

BG:

#F0F0F3

Fail

FG:

#FFD20B

BG:

#F0F0F3

Fail

FG:

#FFFFFF

BG:

#C1ECEA

Fail

FG:

#FFFFFF

BG:

#44C3BC

Fail

FG:

#FFFFFF

BG:

#FFD20B

Fail

FG:

#FFFFFF

BG:

#FFFFFF

Fail

FG:

#FFD20B

Image of a STANLEY technician with a hard hat and face mask holding in to a ladder with a screwdriver in his hand about to ascend

#000000

#FFD20B

#FFFFFF

#007EAB

#44C3BC

#C1ECEA

#404547

#F0F0F3

DARK UI

#FFFFFF

#000000

#FFD20B

#007EA8

#44C3BC

#C1ECEA

#404547

#F0F0F3

LIGHT UI

Design Assets

LOGO

Branding

Brand Story

LEARN MORE

Trademarks

Trademark Usage Guidelines

Our Trademarks

Our trademarks are an important asset for the company, and proper usage helps us protect them and present ourselves consistently in the market.

A trademark used in a market where it is registered can be indicated with ®. In all other markets, the trademark must be indicated with ™.

United States

United Kingdom

European Union

Japan

Canada

AeroScout Arial Hugs Kisses Mobileview SpaceTRAX UMP Wanderguard

France

Germany

Italy

Norway

Switzerland

Always include the appropriate symbol (® or ™) on first use in a document

Always use a trademark as an adjective, followed by generic noun

For example: Hugs® infant protection system WanderGuard® bracelet SpaceTRAX® software

Include a trademark statement in the document as a best practice

Respect other companies’ trademarks, following their guidelines. You may be required to include a statement that the trademark belongs to them

[Trademark] is a registered trademark of STANLEY Healthcare. [Trademark] is a trademark of STANLEY Healthcare.

www.StanleyHealthcare.com www.STANLEYhealthcare.com/en-me www.STANLEYHEALTHCARE.com/fr stanleyhealthcare.com/en-gb

PowerPoint Template

On-brand title and divider pages create a unified look for our presentations.

DOWNLOAD TEMPLATE

Typeface Website Usage Colors Color Usage Proportions

Powerpoint

LOGO BRANDING

canada european union France Germany italy japan norway switzerland united kingdom united states

AeroScout Arial Hugs Kisses Mobileview SpaceTRAX UMP Wanderguard

Typeface Website Typography Usage Colors Color Usage Proportions PowerPoint Template

LOGO BRANDING

OVERVIEW

BRAND STORY

DESIGN ASSETS

Elderly gentleman with a walker assisted by a professional caregiver in blue scrubs in the background

#FFFFFF

#000000

#FFD20B

#007EA8

#44C3BC

#C1ECEA

#404547

#F0F0F3