Alumni News
Amy Rossetti, BSJ ’15, founder of R[AR]E Public Relations, has made it her mission to reshape the narrative around real estate development. It’s an ambitious feat in a city known for glamorous mansions and TV shows like Million Dollar Listing Los Angeles.
But in an era when housing is increasingly scarce, Rossetti acknowledges that “if you don’t know real estate, developers [can seem like] the bad guys, charging all this rent, making prices sky-high. Our job is to prove that wrong. Developers are not the bad guys. Developers are people providing solutions to housing,” she says.
Rossetti grew up around the interior design business and came to Suffolk intending to continue the family tradition. But after graduation, she landed a PR job in Los Angeles, her dream city, working with a handful of real estate clients who appealed to her aesthetic instincts.
“I never lost my passion for design, for architecture, for interiors,” she says.
A pandemic layoff inspired her to start her own PR firm specializing in real estate. “Starting a PR business was not on my bingo card. But clients kept calling me, saying, ‘You’re the real estate girl,’” she says, laughing. “A light bulb went off.” Her firm’s name, R[AR]E Public Relations, combines her chosen field with her initials; it also suggests the passion she brings to her work.
That work took on deeper meaning in January 2025, when wildfires raged through sections of Los Angeles for more than three weeks. Driving the Pacific Coast Highway, which snakes through devastated parts of Malibu, she was horrified by the flattened homes, decaying lots, and destruction.
“It’s far more staggering than the media has even shown it to be,” she says, the images still fresh in her mind.
Rossetti saw opportunity in tragedy: Neighborhoods urgently needed rebuilding, and Rossetti’s clients were in a position to help. “I had to step in and try to do something. We signed companies that were ready to deploy resources to help rebuild,” she says. She took on a pro bono client, Case Study 2.0, an architects’ collaborative working for reduced fees to create fast, easy-to-replicate home designs so neighborhoods can rebuild quickly.
This year, she was recognized by the TITAN Women in Business Awards, which honors female creatives in fields such as marketing and brand building; she has also won the Los Angeles Business Journal’s Women’s Leadership Award and the PR Net Next Gen Award. Later this year, she plans a Miami expansion.
And although she’s far from Boston, Rossetti hopes to give her alma mater good PR whenever possible. As vice president of the College of Arts & Sciences Alumni Board (as well as a 2024 10 Under 10 honoree and Summa Society member), she organizes events and fosters connections among her fellow graduates.
“The only reason I was able to build this business at 27 was because I was constantly out networking, meeting new people, and trying to connect the dots. And Suffolk played a large role in that,” she says. “At Suffolk, you get the experience of living in an amazing city and meeting people from around the world. Some of my closest friends were students from Mexico City or from Senegal. At Suffolk, diversity is abundant, and it’s amazing.”
—Kara Baskin
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fall 2025
Photograph by Michael Webber
