MSM Program Page—Experiential Learning

Suffolk in the Hub

Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.

X-Lab

Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.

Practicum

Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.

Optional Travel Seminar

Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.

Optional Travel Seminar