Become a next-gen innovator with a Master of Science in Marketing (MSM) from Suffolk University’s Sawyer Business School. This experiential, STEM-designated program combines foundational marketing principles with emerging trends in consumer insights and data analytics, so you can drive strategic solutions in a rapidly changing marketplace. Through the MSM, you’ll:

Make Strategy Your Business

96%

of full-time employment is relevant to their career goals.*

100%

A Worthwhile Investment.

Our graduates see strong, reliable returns on their advanced degree.

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Contact Us Office of Graduate Admission 73 Tremont Street, 6th Floor Boston, MA 02108 617-573-8302 gradadmission@suffolk.edu

Suffolk’s Master of Science in Marketing

Meet Our Alumni

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employed or continuing education within 12 months of graduation.*

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*Reported by full-time Suffolk MSM graduates, 2023 cohort †Source: U.S. Bureau of Labor Statistics, 2023

median salary

$158k

Dual Degrees MSM/MBA MSM/MSBA Certificates Customer Insights Digital Marketing Analytics Strategic Marketing

Dual Degrees and Certificates

Marketing Analytics & Insights Expand your ability to gather and present data effectively, covering topics in research design, qualitative and quantitative data analysis, insights visualizations, and data-driven marketing strategies. Customer Experience Focus on customer centricity, with courses in design thinking, user experience, experimental designs, and neuromarketing. Artificial Intelligence in Marketing Strategy & Practice Learn how to better understand artificial intelligence (AI), its strategic use in marketing, and its impact on marketing practice. You’ll also develop skills with AI-powered applications and use them to complete projects and inform marketing decisions. Digital Marketing Learn how to develop, execute, and assess a digital marketing strategy, covering key topics in digital marketing analytics, content marketing, social media management, and website design.

Concentrations

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Diverse male executive engaging in the EMBA program at Suffolk.

Full-time and part-time study STEM-designated Dual-degree options

Suffolk offers a wide variety of paths to reach your goals.

You have options.

The MSM delivers a comprehensive, exceptionally well-rounded overview of digital marketing, consumer research, and analytical techniques, giving graduates the edge they need to stand out in a competitive job market. The faculty are passionate about what they do, and the network I have cultivated at Suffolk has been pivotal to my professional success.” Thomas Lee Barry, BSBA ’20, MSM ’21 Market Research Coordinator & Internal Consultant, EMD Serono, Inc.

Suffolk’s MSM helped me discover my specific areas of interest and equipped me with the confidence to articulate my knowledge. The small cohort size encouraged close connections with classmates and faculty, creating a supportive environment. Suffolk in the Hub gave me invaluable experience in a marketing agency environment. I learned how to manage client communications and adapt to shifting timelines—skills that are essential in my current role.” Tanashya Batra, MSM ’23 Strategy Associate, Shiny Agency

Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.

X-Lab Suffolk in the Hub Practicum

Travel Seminar

Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.

X-Lab Suffolk in the Hub Travel Seminar

Practicum

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Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by students from across the Sawyer Business School. You’ll serve in an agency-style role—such as account director, marketing coordinator, or content creator—delivering high-quality, pro bono marketing solutions to start-up clients.

X-Lab Practicum Travel Seminar

Suffolk in the Hub

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Collect valuable consumer insights using Suffolk’s X-Lab, the first-of-its-kind human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows you to analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.

Suffolk in the Hub Practicum Travel Seminar

X-Lab

Experiential Learning

Optional Travel Seminar

X-Lab Suffolk in the Hub Practicum

Travel Seminar

Practicum

X-Lab Suffolk in the Hub Travel Seminar

Practicum

Suffolk in the Hub

X-Lab Practicum Travel Seminar

Suffolk in the Hub

First-Of-Its-Kind Marketing X-Lab

Suffolk in the Hub Practicum Travel Seminar

X-Lab

Experiential Learning

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Work on real-world consulting projects for leading companies Gain valuable insight and experience through an optional practicum, internship, or Travel Seminar Learn from professors who are both industry leaders and accomplished scholars Master the latest data analytics tools and programs, including R, Python, and SAS Tap into a powerful professional network of alumni, here in Boston and all over the globe

Concentrations

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Experiential Learning

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Specialize your skills with one of our four data-focused concentrations.

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Nate Weaver, BSBA ’23, MSM/MSBA ’25 Data Analyst, ColdSnap

Suffolk gave me a space to experiment, learn, and grow. The X-Lab and SEED are great encapsulations of what Suffolk believes in—experiential learning. With so many different moving parts in the projects I worked on, I had to navigate genuine challenges: How do I maintain schedules? How do I keep things professional while remaining approachable? It taught me skills I use every day.”

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Tanashya Batra, MSM ’23 Strategy Associate,Shiny Agency

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