Become a next-gen marketer with a Master of Science in Marketing (MSM) from the Sawyer Business School. This experiential, STEM-designated program combines foundational marketing principles with emerging trends in consumer insights and data analytics, so you can drive strategic solutions in a rapidly changing marketplace. Through the MSM, you will:
Make Strategy Your Business
100%
of full-time employment is relevant to their career goals.*
100%
A Worthwhile Investment.
Our graduates see strong, reliable returns on their advanced degree.
© 2023 Suffolk University. All rights reserved.
617-573-8302
gradadmission@suffolk.edu
Office of Graduate Admission
73 Tremont Street, 6th Floor
Boston, MA 02108
Contact Us
Legal disclaimer
privacy Policy
Copyright
Suffolk’s Master
of Science in Marketing
Consumer-focused.
Data-driven.
Meet Our Alumni
sign up today
Schedule time with one of our admission advisors.
Stay ahead of the curve in today’s digital landscape.
Learn from professors who are both industry leaders and accomplished scholars
Work on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges
Specialize your skills and knowledge base with one of our three data-focused concentrations
Request Information
Tap into a powerful professional network of alumni and industry leaders, here in Boston and all over the globe
employed or continuing education within 12 months of graduation.*
request more info
Gain valuable insight and experience through an optional practicum, internship, or Travel Seminar
*Reported by full-time Suffolk MSM graduates, 2021-2022 cohort
†Source: U.S. Bureau of Labor Statistics, 2021
median annual salary
$135k
Master the latest data analytics tools and programs, including R, Python, and SAS
Dual-degree options
Graduate certificates
STEM-designated
On-campus only
Full-time and part-time study
You have options.
Customer Insights
Digital Marketing Analytics
Strategic Marketing
Certificates
MSM/MBA
MSM/MSBA
Dual Degrees
Dual Degrees and Certificates
Marketing Analytics & Insights
Concentrations
Marketing intelligence has become a crucial tool for organizations to make accurate and confident decisions in their marketing strategies. In this concentration, you’ll expand your ability to gather and present data effectively, covering topics in research design, qualitative and quantitative data analysis, insights visualizations, and data-driven marketing strategies.
Digital strategies are ubiquitous in marketing. In this concentration, you’ll learn how to develop, execute, and assess a digital marketing strategy, covering key topics in digital marketing analytics, content marketing, social media management, and website design.
Digital Marketing
Artificial Intelligence (AI) is an increasingly important component of market offerings and marketing best practices. In this concentration, you will learn how to better understand AI, its strategic use in marketing, and its impact on marketing practice. Students will also develop skills with AI-powered applications and use them to complete projects and inform marketing decisions.
Artificial Intelligence In Marketing Strategy And Practice
© 2023 Suffolk University. All rights reserved.
617-573-8302
gradadmission@suffolk.edu
Office of Graduate Admission
73 Tremont Street, 6th Floor
Boston, MA 02108
Contact Us
Legal disclaimer
privacy Policy
Copyright
Degrees and Certificates
Suffolk offers a wide variety of paths to reach your goals.
Dual-degree options
Graduate certificates
STEM-designated
On-campus only
Full-time and part-time study
Suffolk offers a wide variety of paths to reach your goals.
You have options.
Thomas Lee Barry, BSBA ’20, MSM ’21
Market Research Coordinator & Internal Consultant, EMD Serono, Inc.
The MSM was extremely effective, especially when utilized through the 4+1 program. The course of study delivers a comprehensive and exceptionally well-rounded overview of cutting-edge digital marketing, consumer research, and analytical techniques that gives graduates the edge they need to stand out in an increasingly competitive job market. The faculty are outstandingly passionate about what they do, and the network that I have cultivated during my studies at Suffolk has been absolutely pivotal to my professional success.”
“
Simran Gulati, MAIA ’17, MSM ’22 Account Manager, Fuseideas
Suffolk expanded my horizons in terms of making me familiar with people from across the world and understanding various perspectives and global markets through people’s personal experiences. This added immense value to my experience. I also appreciate how the MSM program teaches a mix of both hard and soft skills, something I didn’t expect as a marketing student.”
“
Meet Our Alumni
Mason Sweet, MSM ’21
Digital Media Strategist, MERGE
My degree from Suffolk helped me advance my career. I now understand both sides of marketing, creative and analytics. There is, however, so much to learn in the marketing field. Suffolk has prepared me to take on challenges and turn them into amazing experiences.”
“
Nicole Náter-Navarro, MSM/MBA ’21
Data Engineering Senior Analyst, Vertex Pharmaceuticals
Suffolk University offered me the unique opportunity of doing a dual graduate degree in just two years. Being a part of a culturally diverse and innovative city was a big priority for me. The Sawyer Business School’s cutting-edge experiential learning program was exactly the type of education I was looking for.”
“
Nicole Náter-Navarro, MSM/MBA ’21
Data Engineering Senior Analyst,
Vertex Pharmaceuticals
Suffolk University offered me the unique opportunity of doing a dual graduate degree in just two years. Being a part of a culturally diverse and innovative city was a big priority for me. The Sawyer Business School’s cutting-edge experiential learning program was exactly the type of education I was looking for.”
“
Mason Sweet, MSM ‘21
Digital Media Strategist, MERGE
My degree from Suffolk helped me advance my career. I now understand both sides of marketing, creative and analytics. There is, however, so much to learn in the marketing field. Suffolk has prepared me to take on challenges and turn them into amazing experiences.”
“
Thomas Lee Barry, BSBA ’20, MSM ’21
Market Research Coordinator & Internal Consultant, EMD Serono, Inc.
The MSM was extremely effective, especially when utilized through the 4+1 program. The course of study delivers a comprehensive and exceptionally well-rounded overview of cutting-edge digital marketing, consumer research, and analytical techniques that gives graduates the edge they need to stand out in an increasingly competitive job market. The faculty are outstandingly passionate about what they do, and the network that I have cultivated during my studies at Suffolk has been absolutely pivotal to my professional success.”
“
Simran Gulati, MAIA ’17, MSM ’22
Account Manager, Fuseideas
Suffolk expanded my horizons in terms of making me familiar with people from across the world and understanding various perspectives and global markets through people’s personal experiences. This added immense value to my experience. I also appreciate how the MSM program teaches a mix of both hard and soft skills, something I didn’t expect as a marketing student.”
“
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.
Practicum
X-Lab
Suffolk in the Hub
Travel Seminar
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
X-Lab
Practicum
Travel Seminar
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
X-Lab
Experiential Learning
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.
Practicum
X-Lab
Suffolk in the Hub
Travel Seminar
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
X-Lab
Practicum
Travel Seminar
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
X-Lab
Experiential Learning
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face- to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider— such as Suffolk in the Hub or the X-Lab – to support your client’s marketing needs.
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Experiential Learning
†
As more organizations adopt a customer-centric mindset, hiring talent that prioritizes the customer experience (CX) has become a common practice. In this concentration, you’ll focus on customer centricity, with courses in design thinking, user experience (UX), experimental designs, and neuromarketing.
Customer Experience
Artificial Intelligence (AI) is an increasingly important component of market offerings and marketing best practices. In this concentration, you will learn how to better understand AI, its strategic use in marketing, and its impact on marketing practice. Students will also develop skills with AI-powered applications and use them to complete projects and inform marketing decisions.
Artificial Intelligence in Marketing Strategy and Practice
Marketing intelligence has become a crucial tool for organizations to make accurate and confident decisions in their marketing strategies. In this concentration, you’ll expand your ability to gather and present data effectively, covering topics in research design, qualitative and quantitative data analysis, insights visualizations, and data-driven marketing strategies.
Marketing Analytics & Insights
Develop your cultural competencies and communication skills through a week-long travel seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face to face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
X-Lab
Suffolk in the Hub
Practicum
Optional Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider— such as Suffolk in the Hub or the X-Lab – to support your client’s marketing needs.
X-Lab
Suffolk in the Hub
Optional Travel Seminar
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles, such as account director, marketing coordinator, content creator, and more, delivering high-quality, pro bono marketing solutions to start-up clients.
X-Lab
Practicum
Optional Travel Seminar
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
Suffolk in the Hub
Practicum
Optional Travel Seminar
X-Lab
Experiential Learning
Optional Travel Seminar
Practicum
Suffolk in the Hub
X-Lab
Simran Gulati, MAIA ’17, MSM ’22 Account Manager, Fuseideas
Suffolk expanded my horizons in terms of making me familiar with people from across the world, understanding various perspectives and global markets through people’s personal experiences, which as a Marketer, added immense value to my experience. I also appreciate how the MSM program at Suffolk has been set up – which teaches a mix of both hard and soft skills to students, something I didn’t expect as a marketing student.”
Meet our Alumni
“
Thomas Lee Barry, MSM ’21
Market Research Coordinator, EMD Serono, Inc.
The MSM was extremely effective, especially when utilized through the 4+1 program. The course of study delivers a comprehensive and exceptionally well-rounded overview of cutting-edge digital marketing, consumer research and analytical techniques that give graduates the edge that they need to stand out in an increasingly competitive job market. The faculty are outstandingly passionate about what they do and the network that I have cultivated during my studies at Suffolk have been absolutely pivotal in my professional success.”
“
Sean Taber, EMBA ’23
Senior IT Project Manager
SIG SAUER, Inc.
The impact of the EMBA program has been largely twofold; it has broadened my professional mindset and given me a richer vocabulary for collaboration. This program gave me the exposure and language skills needed to communicate clearly and effectively outside of my own department.”
“
Elaine Cope, EMBA ’22
Vice President, Operations
Decibel Therapeutics
I gained the ability to see the big picture, make connections I would not have made and see the downstream impact of decisions, and activities in a way I had not before. [The program] really helped me better articulate why it’s important to treat people well and have a good work culture.”
“
Sam Singh, EMBA ’23
Chief Engineer, Strategic Services
United States Air Force
As an engineer, I wanted to round out the management education that I did not have. I wanted to explore joining or launching a startup to pursue business ideas I have had for a long time. Very often, founders lack management skills and they hit a proverbial wall in their career, when things go down or sideways. I wanted to avoid that.”
“
Tonimarie Welch, EMBA ’22
Technical Claims Specialist I
Liberty Mutual Insurance
My network has grown tremendously. I know so many different individuals spanning careers and backgrounds, some of which have become lifelong friends. My EMBA degree has laid the foundation for me to explore a different career path outside of claims while still working within my current company.”
“
Nicole Tennermann, EMBA ’23
Senior Project Director
Institute for Healthcare Improvement
The EMBA program has helped me think about my career from a more expansive, ambitious, and abundant standpoint. Getting to be a part of a cohort with other stellar executives, I learned to see the possibilities with my career. I was taught to craft the message of who I am as a leader […] and apply the program learnings in real-time to my work at IHI.”
“
Meet our Alumni
Nicole Náter-Navarro, MBA/MSM ’21
Data Engineering Analyst, Vertex Pharmaceuticals
Suffolk University offered me the unique opportunity of doing a dual graduate degree in just two years. Being a part of a culturally diverse and innovative city was a big priority for me. The Sawyer Business School’s cutting-edge experiential learning program was exactly the type of education I was looking for.”
“
Mason Sweet, MSM ‘21
Media Coordinator, MERGE
My degree from Suffolk helped me advance my career. I now understand both sides of marketing (creative and analytics)…there is so much to learn in the marketing field, however Suffolk has prepared me to take on challenges and turn them into amazing experiences.”
“
Thomas Lee Barry, MSM ’21
Market Research Coordinator, EMD Serono, Inc.
The MSM was extremely effective, especially when utilized through the 4+1 program. The course of study delivers a comprehensive and exceptionally well-rounded overview of cutting-edge digital marketing, consumer research and analytical techniques that give graduates the edge that they need to stand out in an increasingly competitive job market. The faculty are outstandingly passionate about what they do and the network that I have cultivated during my studies at Suffolk have been absolutely pivotal in my professional success.”
“
Simran Gulati, MAIA ’17, MSM ’22 Account Manager, Fuseideas
Suffolk expanded my horizons in terms of making me familiar with people from across the world, understanding various perspectives and global markets through people’s personal experiences, which as a Marketer, added immense value to my experience. I also appreciate how the MSM program at Suffolk has been set up – which teaches a mix of both hard and soft skills to students, something I didn’t expect as a marketing student.”
“
Nicole Náter-Navarro, MSM/MBA ’21
Data Engineering Senior Analyst,
Vertex Pharmaceuticals
Suffolk University offered me the unique opportunity of doing a dual graduate degree in just two years. Being a part of a culturally diverse and innovative city was a big priority for me. The Sawyer Business School’s cutting-edge experiential learning program was exactly the type of education I was looking for.”
“
Mason Sweet, MSM ‘21
Digital Media Strategist, MERGE
My degree from Suffolk helped me advance my career. I now understand both sides of marketing, creative and analytics. There is, however, so much to learn in the marketing field. Suffolk has prepared me to take on challenges and turn them into amazing experiences.”
“
Thomas Lee Barry, BSBA ’20, MSM ’21
Market Research Coordinator & Internal Consultant, EMD Serono, Inc.
The MSM was extremely effective, especially when utilized through the 4+1 program. The course of study delivers a comprehensive and exceptionally well-rounded overview of cutting-edge digital marketing, consumer research, and analytical techniques that gives graduates the edge they need to stand out in an increasingly competitive job market. The faculty are outstandingly passionate about what they do, and the network that I have cultivated during my studies at Suffolk has been absolutely pivotal to my professional success.”
“
Simran Gulati, MAIA ’17, MSM ’22
Account Manager, Fuseideas
Suffolk expanded my horizons in terms of making me familiar with people from across the world and understanding various perspectives and global markets through people’s personal experiences. This added immense value to my experience. I also appreciate how the MSM program teaches a mix of both hard and soft skills, something I didn’t expect as a marketing student.”
“
Meet Our Alumni
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face- to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider— such as Suffolk in the Hub or the X-Lab – to support your client’s marketing needs.
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Experiential Learning
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face- to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider— such as Suffolk in the Hub or the X-Lab – to support your client’s marketing needs.
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Experiential Learning
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.
Practicum
X-Lab
Suffolk in the Hub
Travel Seminar
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
X-Lab
Practicum
Travel Seminar
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
X-Lab
Experiential Learning
GO BACK
Develop your cultural competencies and communication skills through a weeklong Travel Seminar. Destinations include major cities in Europe, Latin America, and Asia, as well as locations within the United States. These trips bring you face-to-face with executives at global companies like Adidas, Embraer, BMW, Volkswagen, Goodrich, and Pepsi, where you’ll consult with them on real-world business challenges and grow your network.
Optional Travel Seminar
X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
Gain hands-on experience and broaden your network through a customizable practicum. Under the supervision of a faculty member, you’ll work on a project for an external organization or a campus-based service provider—such as Suffolk in the Hub or the X-Lab—to support your client’s marketing needs.
Practicum
X-Lab
Suffolk in the Hub
Travel Seminar
Practicum
Get a glimpse of real-world agency life through Suffolk in the Hub, an integrated marketing agency staffed by more than 35 students from across the Sawyer Business School. Students serve in agency-style roles—such as account director, marketing coordinator, content creator, and more—delivering high-quality, pro bono marketing solutions to start-up clients.
Suffolk in the Hub
X-Lab
Practicum
Travel Seminar
Suffolk in the Hub
Collect valuable consumer insights using Suffolk’s X-Lab, the first human behavior facility in Massachusetts to be integrated into a business school curriculum. Featuring Boston-based iMotions’ leading biosensor research platform, the X-Lab allows students to study and analyze consumers’ subconscious reactions to digital media by measuring eye metrics, facial expressions, and electrodermal activity.
First-Of-Its-Kind Marketing X-Lab
Suffolk in the Hub
Practicum
Travel Seminar
Experiential Learning
X-Lab