Target Q2 2024 Results
+2.0%
+0.7%
+8.7%
$2.57
Comparable
Sales
Store
Comparable Sales
Digital
Comparable Sales
GAAP EPS
a >40% increase over
last year.
Target is back to sales growth, with increases in traffic and continued profit improvement.
Traffic grew
Q2 comp sales growth was driven entirely by traffic, up 3.0% compared to last year.
Strength in digital
6.4%
Low-double-digit growth in same-day services reinforced continued strength in our digital business, led by low-teens growth in Drive Up
and same-day delivery services.
Improving sales trends
Apparel returned to growth as guests embraced owned brands like All in Motion and Wild Fable.
Beauty grew in the high single digits with Ulta Beauty at Target launches like LolaVie and Divi driving excitement.
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Food and beverage drove traffic and sales with newness in candy and brands like bubly sparkling water.
Even lower prices on more than 5,000 frequently purchased items* drove traffic and unit volume across frequency categories.
Target Circle Week
The July event drove high engagement across all categories as value-conscious consumers turned to Target for great deals.
Strong seasonal moments
Our seasonal business continued its strong performance with moments like Mother’s Day and Fourth of July serving guests' celebratory wants and needs.
Back-to-school and back-to-college season kicked off with hit offerings like 20 of the most popular items for under $20 total, plus $5 backpacks, Mondo Llama crayons for 25 cents and $1 notebooks.
We’ll keep investing in our strategy and capabilities to build on this positive momentum and drive long-term growth.
Strategic investments
We're on track to invest $3 billion to $4 billion in our business in 2024.
10 new stores opened, more than 60 remodel projects underway and 3 new supply chain facilites opened so far this year.