The Target team delivered an outstanding first quarter
on top of our unprecedented 2020 results.
Target Q1 2021 Highlights
+18%
Comparable Store Sales
+50%
Comparable Digital Sales
$4.17
GAAP EPS
$3.69
Adjusted EPS*
+22.9%
Comparable Sales
on top of +10.8% in Q1 2020
on top of +0.9% in Q1 2020
all-time high
on top of +141% in Q1 2020
More than 35% comparable sales growth over the past two years.
As the heart of our entire omni-channel operation, Target stores generated traffic and sales growth while also serving as fulfillment hubs for our vastly expanded digital business.
Even as guests increasingly returned to in-store shopping, use of our convenient same-day services accelerated.
Our multi-category portfolio positioned us well to meet guests’ pent-up demand for newness and differentiation as they celebrated both big moments and everyday life.
5%
17%
basket growth
traffic increase
>95%
of our total sales — physical and digital — were fulfilled by stores.
>90%
growth in same-day services on top of +278% in Q1 2020.
>50%
Same-day services are more than half of all digital sales.
+123%
on top of >600% growth in Q1 ’20.
+52%
on top of ~100% growth in Q1 ’20.
+86%
on top of ~300% growth in Q1 ’20.
36%
growth in our owned brand sales — the strongest we’ve ever recorded.
>$1 billion
in Q1 market share
gains on top of $1 billion in Q1 2020.
Hilton Carter x Target
(available now)
The Designer Dress
Collection (available now)
A commitment to add products from 500+ Black-owned businesses by the end of 2025.
Announced in Q1:
*Adjusted EPS is a non-GAAP financial measure most directly comparable to GAAP EPS. Adjusted EPS is reconciled to GAAP EPS in our Q1 2021 earnings release posted on our investor relations website.
Sales growth led by apparel, home and hardlines, while food and beverage and essentials grew on top of last year’s historic
stock-up sales.
Mother’s Day
was among our strongest in years as guests continued to seek joy and celebration.
Apparel: low 60% range
Home: mid 30% range
Hardlines: more than 30%
Beauty: high teens
Essentials: low-to-mid single digits
Food & Bev: low-to-mid single digits
In-store Shopping
Drive Up
Order Pickup
Same-day Delivery with Shipt
Ship From Store
