Meet Hilton Carter, the name and designer behind the collection. Celebrated for his love and advocacy of plants and greenery, Hilton brings his expertise
(he has more than 200 plants in his own home) and design eye to this curated collection. We chatted with him to learn more about the man behind the plants.
We designed the collection for those that want to stylishly blur that line of indoor and outdoor. For me, the inspiration started with a color palette. I knew I wanted the collection to bring on the colors of the natural world, including earth tones that would help elevate the greenery in and around them.
What drew you to working with greenery?
It was my love for being surrounded by it myself. I felt others needed that feeling surrounding them as well. When you learn to care for something deeply and get to see it thrive and unfurl beautiful new growth right in front of your eyes, you feel proud, excited and joyous. In nurturing for that plant, you yourself have bloomed.
What was your inspiration for this collection?
Ever killed a plant?
Yes, I overwatered it. It was a crime of passion. But honestly, overwatering plants is the number one reason why most plants are killed. Additionally, it’s helpful to consider the type of light you have coming into your home first and then purchase plants that can thrive in that light.
Top plant care hacks?
Use water spikes to help slowly water your plants while you’re away.
Repurpose glassware for propagating plant cuttings.
Water your plants from the base of the pot to deter gnats.
Hilton Carter for Target arrives on Target.com, the Target app and in select stores starting May 14 for a limited time. And as always, you can shop select items from the collection via our fast, easy and contactless same-day pickup options — Order Pickup and Drive Up.