The cost of a typical paid media program through Target. Roundel Media Fund participants would receive the same benefits and reach for only $5,000.
$50,000+
50+
The number of BIPOC brands that have already been offered grants from the Roundel Media Fund. Interested vendors can apply to the fund by completing this application.
$25 million
The amount the Roundel Media Fund will award to BIPOC brands by 2025.
2x
The number of Black media company partners Target has brought on compared to 2020, including partnerships like Target and REVOLT’s ‘Bet on Black’ competition series, and a recently announced multi-year partnership with Essence.
4x
The amount Target has increased our spend with Black media company partners since 2020.
$25 million
The amount the Roundel Media Fund will award to BIPOC brands by 2025.
$50,000+
The cost of a typical paid media program through Target. Roundel Media Fund participants would receive the same benefits and reach for only $5,000.
50+
The number of BIPOC brands that have already been offered grants from the Roundel Media Fund. Interested vendors can apply to the fund by completing this application.
4x
The amount Target has increased our spend with Black media company partners since 2020.
2x
The number of Black media company partners Target has brought on compared to 2020, including partnerships like Target and REVOLT’s ‘Bet on Black’ competition series, and a recently announced multi-year partnership with Essence.