To celebrate amazing results from 2018’s holiday season, we permanently changed our store dress code to include denim —all to say “thanks” to our amazing team members.
We’re hard at work to make more progress on our next set of three-year diversity and inclusion goals. And our commitment has been recognized by organizations like DiversityInc and Tanenbaum.
Creating some Disney magic
Celebrating 20 years
In September we marked two decades of bringing accessible design to the masses by reissuing
300 past designer collaboration pieces (think iconic Missoni zigzags and Lilly Pulitzer florals) and releasing a behind-the-scenes coffee table book chronicling the history of design at Target.
Rewarding our guests
We also rolled out our new (totally free) loyalty program, Target Circle, nationwide. It’s packed with personalized offers, fun surprises and amazing savings. Plus, guests can support local nonprofits as they shop.
Taking care of our team
We transformed what it means to work at a Target store to better serve our guests. We raised our minimum hourly wage to $13 an hour, on our way to $15 by the end of 2020. And we introduced exciting new family care benefits.
Making big strides on our diversity and inclusion journey
Adding a pop of blue jeans to our stores
In August, we set out on a new adventure with Disney to bring magical shopping experiences to our guests. In October, the first 25 Disney stores at Target opened across the U.S., along with a fun new digital experience at Target.com.