Customer-centered Innovation
Customer-centered Innovation: Celent's case study explores how TD took a customer-centric approach to its innovation priorities, seeking to differentiate with better products and experiences for a strategically important customer segment.
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Responding continuously to voice of the customer: TD Bank discovered, researched, and then focused on distinct customer pain points, improving financial workflow efficiency, a direct customer benefit.
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Delivering more value to the relationship: The bank provides financial management and data analytics tools in a user-friendly manner. Celent recognizes the value of this approach that frees small business owners and business bankers to focus on adding value in other areas.
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Celent's case study explores how TD took a customer-centric approach to its innovation priorities, seeking to differentiate with better products and experiences for a strategically important customer segment: