The amount Canadians lost to fraud in 2024, according to the Canadian Anti-Fraud Centre.
While 29% of Canadians surveyed overall have avoided talking about fraud at home, this number jumps to 51% for Gen Z, compared to 39% of Millennials, and 23% of Gen X.
The survey found that 73% of Gen Z and 68% of Millennials believe they would feel like less of a target if their families regularly talked about fraud prevention, compared to 52% of Gen X.
Gen Z
Millennials
Gen X
73%
68%
52%
29%
51%
39%
23%
92%
of surveyed participants in Canada believe that discussing scams with their families can make them better equipped to avoid fraud.
46%
nearly half of the survey respondents said they feel vulnerable about being a target of fraud.
$630m
TD survey results
Gen Z
Millennials
Gen X
General population
*Maru Public Opinion survey conducted on behalf of TD Bank