How do Canadian parents surveyed feel about financial literacy?
are not highly confident in their children's financial knowledge for their
claim they have made mistakes with finances due to a lack of financial education in their own childhood.
of parents discuss finances with their child weekly.
A bank account is
the first step.
Bradley's parents hope he can look at his savings and compare them to his goals in order to start budgeting for things he hopes to buy.
Many kids learn best through play.
To help elevate the youth banking experience, each child who opens a youth bank account will have a chance to select one gift out of a treasure chest to promote financial literacy.
How much has he saved so far?
Bradley has only just started his savings journey. So far, he has $4. He's ready to buy that chocolate bar he's been excited to try.
Hear from a Branch Manager
Branch Manager welcomes customers of all ages into the branch and helps them identify their savings goals.
Results are based on a Maru Public Opinion survey conducted online between June 8 to 13, 2023, on behalf of TD Bank Group. A sample of 1,008 randomly selected Canadian parents with children under the age of 18 and who are also Maru Voice Canada online panelists completed this survey.
Interested in opening
a youth bank account?
Limit: One toy per customer
Source: Maru Public Opinion survey