2024 Apple Device Refresh Guide
Discover why Apple devices are the smart choice for your customers for uncompromising performance and significant cost savings for unmatched affordability.
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End of support for Windows 10 is planned for October 14th, 2025. The hardware requirements needed to run Windows 11 will necessitate many businesses and users refresh their devices to remain engaged with the Windows ecosystem. This presents reseller partners with a golden opportunity to deliver upgraded solutions that work with Windows, but also offer a powerful alternative platform bolstered by industry leading technology for superior performance, usability, and security. Use this guide to find out why Apple devices are an excellent option for customers that desire more from their technology, including affordability.
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Reasons Customers Choose Apple
AI on Mac
Reasons to Sell
Affordability
Trade-in Program
Contact
Apple Device Security
Reason 1: Security Value
Best security. Apple devices have a proven track record for delivering secure solutions that value user privacy. Windows 11 requires users to sign in with a Microsoft account, raising concerns about privacy and data security. In contrast, macOS offers users the flexibility to create a local account, preserving their privacy while still enjoying the benefits of seamless integration with Apple services. With macOS, you're in control of your data and can choose how you interact with the ecosystem.
Additionally, Apple devices receive regular operating system updates to address potential security vulnerabilities, maintaining a strong defense against emerging threats. Features like Touch ID and Face ID add an extra layer of security, making it more difficult for unauthorized users to access devices. The App Store's thorough review process also helps prevent malicious apps from being distributed, further safeguarding user data. The security and privacy delivered on Apple devices is particularly attractive in a corporate setting where safeguarding data is crucial. Employees using Apple devices can benefit from the company's privacy-centric policies without needing to divulge personal information. Apple devices are designed to minimize data collection and provide users with greater control over their information. For instance, the Mail Privacy Protection feature helps prevent senders from knowing when an email is opened, enhancing user privacy. This level of protection can help foster a sense of trust and confidence among employees, knowing their personal information remains secure.
Windows 11 mandates specific hardware features, such as TPM 2.0, Secure Boot, and certain CPU models, which many older devices lack. This has led to frustration for users whose relatively recent computers are deemed incompatible with the new OS. These requirements have forced many to either upgrade their hardware or stick with older versions of Windows, potentially missing out on the latest features and security updates. The emphasis on newer hardware can be seen as a barrier, limiting accessibility and increasing the overall cost of adoption for many users.
Windows 11's stringent hardware requirements have been a major point of contention among users. Unlike Windows, macOS is designed to run seamlessly across a wide range of hardware configurations. Whether you're using a MacBook Air or a Mac Pro, macOS delivers consistent performance without demanding excessive hardware upgrades. This versatility means users can enjoy the latest macOS features and updates without needing to invest in new hardware frequently. Apple devices are renowned for their seamless integration of hardware and software, which contributes significantly to their longevity and sustained performance. This optimization allows even older Apple devices to remain functional and efficient over extended periods, offering users a longer lifecycle and better value.
Work Seamlessly on Apple Devices
Reason 2: Unified Hardware and Software
The system preferences in macOS are designed to be user-friendly, making it simple to set preferred apps for handling different types of files and protocols. This intuitive interface ensures that users can easily find and adjust their default app settings without the need for extensive troubleshooting or external assistance. By simplifying this process, macOS helps users quickly tailor their devices to their specific needs and preferences, enhancing overall usability and satisfaction. Whether setting a default browser, email client, or media player, macOS provides a clear and concise method for making these adjustments. This ease of customization not only saves time but also helps maintain a smooth and productive workflow, making macOS an attractive option for users who prioritize simplicity and efficiency in their computing experience.
One of the frustrations with Windows 11 is the complexity of changing default apps. In contrast, macOS offers a straightforward approach to managing default applications, allowing users to customize their workflow with ease. With macOS, you can set default apps for various file types and protocols in just a few clicks, streamlining your user experience.
Hassle-Free App Choice
Reason 3: App Ecosystem
With macOS, users are in control of their data and can choose how they interact with the ecosystem.
Windows 11 requires users to sign in with a Microsoft account, raising concerns about privacy and data security. MacOS offers users the flexibility to create a local account, preserving their privacy while still enjoying the benefits of seamless integration with Apple services. Users have the option to set up their Mac without tying it to an Apple ID, allowing for a more private computing experience. This flexibility ensures that users who prioritize their privacy can still benefit from the advanced features and robust security of macOS without compromising their personal information.
No Mandatory Accounts
Reason 4: Mandatory Microsoft Account for Windows 11
The macOS Dock is praised for its simplicity and ease of use, allowing users to launch applications and switch between them effortlessly. Its customizable nature lets users add or remove apps and arrange them as they see fit, creating a personalized workspace that suits individual preferences. The Dock's consistent presence at the bottom of the screen provides a reliable and efficient way to navigate the system, contributing to a more streamlined user experience. MacOS allows users to tailor their interface with features like Mission Control, which offers an overview of all open windows and desktops, and Finder, which provides versatile file management options. Users can also take advantage of customizable keyboard shortcuts, widget integration, and the ability to create multiple desktops for different tasks. This level of personalization ensures that each user can optimize their workspace for maximum efficiency, making macOS a preferred choice for those who prioritize a smooth and adaptable computing environment.
Windows 11's Start Menu and Taskbar have received mixed reviews, with users criticizing their usability and design. In contrast, macOS offers a sleek and intuitive interface, with a Dock that provides quick access to your favorite apps and documents. With macOS, you can customize your workspace to suit your preferences, enhancing your productivity and workflow.
Better Usability
Reason 5: Start Menu and Taskbar Limitations
The operating system’s flexibility allows you to set your default browser with just a few clicks, ensuring that your web experience aligns with your preferences. Whether prioritizing speed, security, or specific features, macOS respects your choice and provides a smooth browsing experience across different platforms. This commitment to user freedom and convenience underscores Apple's dedication to delivering a user-centric operating system that enhances productivity and satisfaction.
While Windows 11 has faced criticism for allegedly pushing users towards Microsoft Edge, macOS offers unparalleled browser choice and integration. The perceived drive towards Edge has been seen as a move to lock users into Microsoft’s ecosystem, limiting their freedom to choose a browser that best suits their needs and preferences. Whether customers prefer Safari, Chrome, or Firefox, macOS ensures seamless compatibility and performance across all major browsers. With macOS, you're free to browse the web on your terms, without any forced restrictions or limitations.
Browser Autonomy
Reason 6: Browser Choice and Integration
Security Value
Unified Hardware and Software
App Ecosystem
Required Windows Account
Enhanced Usability
Reason 1:
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Reason 3:
Mandatory Microsoft Account for Windows 11
Reason 4:
Start Menu and Taskbar Limitations
Reason 5:
Browser Choice and Integration
Reason 6:
The landscape of AI computing is undergoing a profound transformation, marked by a shift towards a hybrid model that integrates cloud-based tools with on-device processing. This evolution is being driven by the imperative need for privacy and security, particularly as AI applications increasingly rely on sensitive enterprise and personal data. Addressing these challenges, Mac offers innovative solutions that prioritize user privacy, seamless usability, and cost optimization. According to Canalys forecasts, 19% of PCs shipped in 2024 will be AI- capable, rising to 60% by 2027. Commercial adoption will accelerate from 2024, with 60% of AI-capable PCs shipped to businesses by 2027.
The Best AI PC is a Mac.
Apple Security
Best security. Apple has a proven track record for delivering secure solutions that value user privacy. Compared with Windows 11 that requires a Windows account, any employee utilizing an Apple device receives full protection without the need to share personal information. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
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Windows 11's stringent hardware requirements have been a major point of contention among users. Unlike Windows, Apple's macOS is designed to run seamlessly across a wide range of hardware configurations. Whether you're using a MacBook Air or a Mac Pro, macOS delivers consistent performance without demanding excessive hardware upgrades.
Apple Works
Reason 2: Hardware Restrictions
Hassel-Free App Choice
Reason 3: Cumbersome Default App Management
Windows 11 requires users to sign in with a Microsoft account, raising concerns about privacy and data security. In contrast, macOS offers users the flexibility to create a local account, preserving their privacy while still enjoying the benefits of seamless integration with Apple services. With macOS, you're in control of your data and can choose how you interact with the ecosystem.
In conclusion, Apple's macOS stands as the superior choice for users seeking a reliable, user-friendly, and innovative operating system. With its seamless integration, robust security features, and intuitive interface, macOS offers an unparalleled computing experience. By choosing Apple products, you're investing in a platform that prioritizes your needs and empowers you to do more.
While Windows 11 has faced criticism for allegedly pushing users towards Microsoft Edge, macOS offers unparalleled browser choice and integration. Whether you prefer Safari, Chrome, or Firefox, macOS ensures seamless compatibility and performance across all major browsers. With macOS, you're free to browse the web on your terms, without any forced restrictions or limitations.
Apple On-Device AI: Smart Inside and Out
Cost Optimization: As the use of AI models continues to expand, businesses face escalating costs associated with accessing cloud resources. Mac offers a cost-effective solution by empowering organizations to move certain AI workloads to the AI-capable PC. The AI and ML capabilities of Mac stem from their robust hardware and software foundation. This includes CPU, GPU, and Neural Engine acceleration tailored for AI and ML tasks, as well as a unified memory model for efficient memory usage. By leveraging on-device processing, businesses can optimize resource usage according to budget constraints, thereby maximizing efficiency and sustainability in their AI investments.
Privacy and Security: Mac prioritizes privacy and security in AI computing by championing on-device functionality, keeping sensitive data local and under the user's control. With every new Mac designed for AI and Machine Learning, powered by Apple silicon and the Neural Engine, it's the top choice for AI computing. Mac users benefit from processing AI tasks directly on the device, ensuring their personal information is safeguarded from unauthorized access or interception, enhancing trust and confidence.
Seamless Usability and Connectivity: Emphasis on local inferencing enables AI tools to function seamlessly on Mac, regardless of connectivity issues. With on-device processing, users can enjoy low-latency performance and uninterrupted access to AI capabilities, even in remote or low-bandwidth environments. This ensures a smooth user experience and enhances productivity across various scenarios, from professional workspaces to recreational activities.
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Professionals, particularly those fresh out of college, prefer working on a Mac. This preference is leading to talent loss in various sectors. Many employees already use iPhone, which familiarizes them with the Apple ecosystem and allows for seamless integration with Mac. This familiarity ensures quick and intuitive adaptation to Mac. Transitioning to Mac enhances satisfaction, productivity, and employee retention. Forrester's report, "The Total Economic Impact of Mac in Enterprise," shows a 3.5% increase improvement in employee productivity. It is noted that companies providing Mac devices can benefit brand reputation, talent acquisition, and retention rates.1
Easy to Use. Easy to Love
Superior performance at an affordable price.
Forrester Consulting. "The Total Economic Impact™ Of Mac In Enterprise: M1 Update." Commissioned by Apple Inc., 2024. PDF.
Elevate User Experience for Exceptional Value
Deploying and managing legacy PC inventories is time-consuming and costly. With Mac, however, the process is streamlined. Apple Business Manager allows for direct distribution of devices to users, eliminating the need for manual configuration. When purchased from an Apple-authorized reseller, devices can be seamlessly integrated into the organization's management portal.Forrester Consulting. "The Total Economic Impact™ Of Mac In Enterprise: M1 Update." Commissioned by Apple Inc., 2024. PDF.
Recruitment and Retention
Deploying and managing legacy PC inventories is time-consuming and costly. With Mac, however, the process is streamlined. Apple Business Manager allows for direct distribution of devices to users, eliminating the need for manual configuration. When purchased from an Apple-authorized reseller, devices can be seamlessly integrated into the organization's management portal. Apple devices come with built-in mobile device management (MDM), simplifying management tasks for IT teams. This includes remote device configuration, updates, and secure erasure if necessary. Organizations report significant cost savings with Mac deployment, which was confirmed in a recent study conducted by Forrester Consulting. The report states that an international company staffing over 50,000 employees could save $7.2 million in support and management costs over five years.1
Deploy and Manage with Ease
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Apple silicon outperforms Intel processors by a significant margin, while compressed RAM enhances device memory without increasing costs. Mac products are also energy-efficient, consuming 30% to 50% less energy, aligning with sustainability goals. Despite misconceptions, Mac is affordable, offering high performance across a range of price points from $600 to $2,000, catering to diverse user needs. The pressure on workforce development underscores the need for business leaders to consider a shift to Mac, benefiting from ease of management and enhanced security while reducing costs associated with desktops and laptops. For those familiar with iOS devices, the seamless user experience and cost-effective management are compelling reasons to transition to Mac for improved productivity and efficiency in the workplace.
Superior Performance at an Affordable Price
The Apple team at TD SYNNEX makes buying and selling Apple devices easy. Now, you can tap into the high residual value Apple products offer with TD SYNNEX Trade-In, driving more customer loyalty and recurring revenue for your Apple business. TD SYNNEX Trade-In can help businesses capitalize on the value of their used equipment. Our truly transparent quotes never leave you disappointed by the final value of your trade-in. Plus, all units are processed in TD SYNNEX facilities – so there’s no need to worry about delays and extra steps with a third-party provider. TD SYNNEX is one of few Apple Authorized Trade-In Partners, meaning our procedure meets all Apple’s standards for safe and secure data erasure and recycling. With TD SYNNEX Trade-In, you are guaranteed a successful Apple refresh.
TD SYNNEX Trade In
Trade in Program
Unlock the value of used Apple devices
Generate a new trade-in quote.
Register for TD SYNNEX Trade-In using your ECExpress account number.
Log into the TD SYNNEX Trade-In Portal.
Trade in. Upgrade. Save. It’s a win‑win‑win.
TD SYNNEX Apple Authorized Trade-In Program
Retrieve quote confirmation and shipping label.
Package and ship trade-in units to TD SYNNEX Trade-In facility.
TD SYNNEX examines and erases units to Apple’s highest program standards.
Credited funds become available on your TD SYNNEX account for purchase of updated products!
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How to Get Started With TD SYNNEX Trade-In
Eligible Models
Help Customers save even more when they refresh their device fleet with Apple Solutions purchased from TD SYNNEX. See below for a listing of Apple products currently accepted for trade-in.
Mac Family iMac 2019 and later iMac Pro 2017 and later MacBook Air 2018 and later MacBook Pro 2018 and later Mac Pro 2019 and later Mac Studio 2022 and later Mac Mini 2018 and later
iPhones iPhone 14 all Models iPhone 13 all Models iPhone 12 all Models iPhone 11 all Models iPhone XS iPhone XS Max iPhone XR iPhone SE (2nd generation and up)
iPads iPad Pro 12.9-inch (all models except 1st-gen) iPad Pro 11-inch (all generation) iPad Pro 10.5-inch iPad (6th generation and up) iPad mini (5th generation and up) iPad Air (3rd generation and up)
Contact the TD SYNNEX Apple Team
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