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Customer Rock Stars
Check out this real, raw, backstage testimonial from Terminus Rock Star customer, Hannah Kranich from Dow Jones. In this video Hannah dives into:
Amplify Webinar Series
The October Release is here, and it’s all about giving you more data, more insights, and more to take action on.
You can read our full guide or join the webinar on November 2nd to learn more, but here are the highlights:
A new way to think about go-to-market with Sangram Vajre and Bryan Brown
The past, present, and future of B2B marketing with Jill Rowley
ABM opportunities in 2021 and beyond with Malachi Threadgill from Forrester
See everything that’s coming up
What’s a CDP and Why Should You Care?
As we announced last month, Terminus now has a Customer Data Platform, or CDP for those that can’t get enough marketing acronyms. If you don’t know what that is or why it matters, that’s okay!
The short version: We all know CRM data is inconsistent at best and a seemingly impossible roadblock to good go-to-market at worst. But it doesn’t have to be! A good CDP brings all your disparate parts together to organize and verify your data, help you better target your ideal customers, and provide real-time insights to your go-to-market team.
What’s the State of Modern Marketing?
Formerly known as The State of ABM, this year’s analysis of modern B2B marketing is more insightful, more global, and more illuminating than ever.
See what marketers are saying
The importance of being customer obsessed and understanding pain points, challenges, and creating a cohesive content journey across all channels
Some of the results Dow Jones has seen across their ABM programs, including increased engagement and pipeline
Watch the video
Our Amplify virtual series is still rocking! In the month of November, we have sessions on:
More Insights = More Action
We now integrate directly with HubSpot CRM, so HubSpot customers can better leverage dynamic CRM data, launch multi-channel campaigns, and easily segment pipeline and revenue metrics.
Ad Experiences got an overhaul, with a new Homepage that shows priority metrics trending over time and new Aggregate Tactic and Creative Reports to visualize trends across all your tactics and ad creatives.
Chat Experiences now integrates with Eloqua, allowing customers to leverage that first-party data to drive targeted conversational marketing. And the new Google Analytics integration pushes a host of Chat metrics like Button Clicked and Chat Completed into Google Analytics for more comprehensive reporting.
Campaign-level reporting for LinkedIn tactics has been added to Ad Experiences, giving you insight into valuable metrics without having to leave the Terminus platform.
Get More Multi-Channel
For years, B2C marketers have been running killer multi-channel programs across email, web, social, digital advertising, and more. But this shouldn’t just be a B2C thing, it should be a good marketing thing.
Wanna learn more about running multi-channel ABM? We’ve got a tactical guide that’s pretty out of this world...
Create Engaging Multi-Channel Campaigns
Terminus Rock Stars Unplugged: Hannah Kranich @ Dow Jones
Share Your Hot Take
Terminus Rock Star Open Mic is a new blog series dedicated to sharing the hottest of hot ABM takes from our customers, and we want yours! Fill out this quick form with your spiciest opinions on a variety of topics and we’ll feature you on the next edition.
The Terminus October Product Release
Step up to the mic
Here’s the Long(er) Version
Check out the guide
Join the webinar