ABM, Meet CDP!
Other Things We Want To Tell You About
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It’s your lucky day! You get another TLA (three letter acronym) to add to your dictionary! Last week we announced the acquisition of Zylotech and introduced the world to Terminus CDP (customer data platform). What does that mean? And what even is a CDP? Answers (and more acronyms) below:
Get Amped Up Until 2022
Rememberful readers may be wondering where their invitation to Amplify is. It’s right here- but it looks a little different! Rather than beset you with yet another hours-long virtual event, we’re atomizing the event into a weekly thing through the end of the year. Every Wednesday, starting on October 20 at 1:00pm, through the end of the year we’ll be bringing you one phenomenal video experience every week.
A virtual conference on the future of sales, marketing, revops, and customer success. This event has something for everyone on your GTM team.
We Can’t Wait To See You At...
Schedule a meeting here!
A CDP FAQ
I’m honestly so excited about the way the team pivoted our event into this series. The content is going to be .
(Read The Blue Note #13 Here)
FOUR Ways to Support and Delight Your Customers!
To find out how differences in data legislation and go-to-market strategies have influenced the adoption and utilization of ABM practices, we ran a study comparing and contrasting ABM practices in the US and Western Europe. The results were pretty fascinating. Turns out that, while the US is a little ahead in terms of adopting account-based practices, there’s a huge appetite for it in Europe.
Read All About This Fascinating Research!
“What is a CDP?”
A customer data platform is an always-on data platform that automatically collects, tracks, and updates the information on contacts and accounts. Have you ever thought to yourself, “wow, our CRM is a total dumpster fire of data.”? If you have, you’re not alone: only 12% of marketers trust their data. A CDP is the solution that allows marketers to trust their most important contact and account data once and for all.
“Doesn’t Terminus Already Have a CDP?”
We sure do– it’s what’s referred to as an embedded CDP. Our acquisition brings us a standalone CDP too, though. Zylotech has a unique approach to managing and updating the data of actual buying committees within an account which means that, for our customers, their first-party data strategy and ability to align their go-to-market efforts just got way stronger. Imagine a world where you know what accounts you want to target, you know the most important contacts at those accounts, and- most importantly- you trust all of that info. That’s Terminus CDP.
“Where Can I Learn More About What a B2B CDP Is?”
So glad you asked. We’ve got a handy eBook that covers everything you might want to know about B2B CDPs.
“Can You Give Me More Context on Terminus CDP?”
Sure can! Forrester recently released a rundown on all the different B2B CDPs out there. They included this in there.
“Wait, I want to learn more about the acquisition.”
You got it, curious friend. Here’s a blog post from our CEO with more of the deets.
“I’m intrigued! What’s the link to learn more about Terminus CDP.”
The study also revealed that sales and marketing alignment is a headache no matter where you are– but there is one thing some companies have done that has dramatically improved their sales and marketing relationships. And with that bit of clickbait, I encourage you to read the full, ungated version of The State of ABM in Europe.
The State of ABM in
Personally, I don’t think there’s a better marketing event than Inbound. Join it online and hope we can all reconvene in Boston next year! My buddy, Sangram, is speaking and I’m doing an AMA!
FIVE Best Practices to Help You Effectively Use LinkedIn With Your ABM Platform!
FIVE Multi-Channel Campaign Examples for Your ABM Strategy!
FOUR-Question GTM Framework (is the Subtitle of Sangram’s new book, MOVE, which is now a WSJ best-seller)!
Our pals at Sendoso put on phenomenal online events. I’ll be speaking alongside dozens of way cooler marketers.
Come sharpen your marketing knives across every competency with a stacked lineup of speakers.
Digital Summit Chicago
An in-person anti-conference in London. It’s not free, but it’s going to be worth every £!
Wowzers! Here are a lot of upcoming events you should seriously consider attending...
The Blue Note #14
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