The Ins and Outs of Intent
The shortest distance between you and a new target account is intent data. Okay, sounds good, but how the heck do we do that? As complicated as intent data sounds, it’s not all that confusing. Two of the worlds’ savviest dudes on the topic– Bryan Brown from Terminus and Steve Casey from Forrester– got together for a webinar to walk you through the Ins and Outs of Intent.
Everything You Ever Wanted to Know About Terminus
Our CMO, Daniel, wanted us to make a content piece that explains what makes Terminus tick: who we are, what we stand for, how our platform works, yadda yadda. He said people would be interested in it. He said it might even be a great demand generating asset. We weren’t so sure about that but, hey, he’s the boss. So we made him a deal: We will do an awesome job creating it BUT if this gets less than a 5% impression-to-click rate, he owes us all a pizza party.
Check out our Field Guide to Foraging for Intent Data for an interactive overview of every sort of intent data, filled with woodland creatures.
Please don’t click this link to learn everything about Terminus so we can get pizza.
Dan Is Doing An AMA On Reddit
Our VP of Ads, Dan Hellerman, who you may have met in our post-apocalyptic ebook about cookies, knows everything there is to know about targeted advertising. Ever since we published that book, he’s been getting pelted with questions from marketers about how to adapt their strategy once cookies finally go to Internet heaven. Rather than making Dan write back to all of the questions, we figured we’d just do an AMA (‘Ask Me Anything’) on Reddit.
Mark your calendars and join Dan on Reddit on July 13th and ask him anything about cookies, ads, and bigfoot? Okay.
So Proud Of You
For everyone using Terminus EmailX, you can now include your gender pronouns in your email signature to help your employees be more inclusive.
We’re very proud to be celebrating Pride month here at Terminus and, because we loved Katie Martell’s session on “Woke Washing” so much, we’re trying to be as directly supportive as possible, so we did two things:
We added a Pride shirt to the Terminus merch store that we think would look great on you. We sell everything in our store at cost, but this one is a little more expensive because we’re donating $5 to the Human Rights Campaign for every shirt that’s sold.
Get you a Terminus Pride T-Shirt! SPOY!
Cards Against Marketing Is Finally Available
You do it. I do it. Every marketer does it. Every day we go to work doing ridiculous things that our moms only kind of understand. We took all of the bizarreness of being a marketer and turned it into a deck of cards that works on its own or shuffled into your collection of Cards Against Humanity. (Legal note: we’re not making money off of this and we think you should buy more Cards Against Humanity™ whose intellectual property we fully respect.)
Other Things We Want to Share With You
Greetings from London! We just expanded into EMEA, hired an amazing GM, and made a Terminus-branded TARDIS.
Terminus Expands Into EMEA!
Twin blog posts! We...
recapped the most important takeaways from Break Sh!t
broke down our thought process when pulling off this event.
It takes a GTM team to create revenue.
Here’s an explanation of how every member of a GTM team works together to do that.
Marketing is not your sherpa!
Our best-dressed friend, Jay Baer, got up on The Roof put your sales team on blast.
Wow. You made it all the way down here.
Did you like this new newsletter format or nah? Please vote:
I liked this new format
© 2021 Terminus Software, Inc. All rights reserved.
It Was Intense. (Get it?)
Make fun of yourself with Cards Against Marketing