B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI. While data usage and spending is exploding, only 12% of B2B marketers have confidence in their data.
Terminus Customer Data Platform (CDP)
With a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees. With Terminus CDP, GTM teams will dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles—all driven by our always-on, 1st-party sourced network of decision makers and buying committees.
Improve CRM data accuracy and discover new buying committees.
audit
Challenge
How accurate is my data?
solution
We'll identify your CRM data problems
How accurate is my data?
My CRM data is inaccurate
We'll fix your CRM and GTM data problems
cleanse
Challenge
solution
I'm missing buyer and account data within my target ICP
We'll expand your best-fit Buyers and Accounts
Enrich
Challenge
solution
I can't maintain data accuracy over time
Scale and manage your data intelligence to drive all GTM
manage
Challenge
solution
Want to schedule your free data audit or learn more about the Terminus CDP?
schedule your free data audit
learn more about the audit
The Terminus CDP
solves all these problems.
Terminus Customer Data Platform (CDP)
Improve CRM data accuracy and discover new buying committees.
learn more about the audit
Terminus Data Audits
Bad data impacts your Marketing ROI and ability to reach buyers and customers across all your GTM efforts.
Terminus uses AI and our proprietary first-party Master Identity Graph to determine the accuracy of accounts, contacts, and buyer reach.
benefits
Comparison of your account and contact data accuracy against B2B Industry benchmarks
Complete picture of target accounts, market and buyers
Shine a bright light on your CRM data gaps to ensure effective GTM campaigns and limit waste
Reduce time spent with manual de-duplication and merging of account lists (events, content syndication lists, etc.)
our process
Ingest and Audit GTM data to ensure accuracy and benchmark against peers
Highlight gaps within GTM data, specifically as it relates to Target Accounts and Buying Centers within the target accounts
Provide recommendations on the best ways to improve GTM data to ensure effective ABM programs.
