Using Terminus not only gave us more insight into our customer engagement and areas of opportunity, but it also served as a tool to help ensure our internal teams were aligned on our priorities.
We saw engagement from 93% of our target accounts and 37% of those accounts engaged in discussions within weeks of us launching targeted advertising. Using Terminus for our ABM strategy led to a 23% increase in opportunities created.
We used Terminus and ABM to engage over 600 unique contacts at a global financial services enterprise. This led to a 25% lift in utilization of a specific product aligned to this campaign and a 30% increase in users.
Director, Global Sales
at a SaaS Design Company
In less than 6 weeks, we launched our first campaign on Terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the Terminus team we work with and their level of knowledge, commitment, and skill.
We developed our ABM strategic framework to be used across global marketing, implemented and onboarded Terminus to run our digital ABM campaigns and enabled the sales and CS teams with Terminus. Using intent and engagement data, as well as an “influenced-based” attribution model, we’ve validated 6x lift in pipeline, 4x increase in opportunities created, a 33% in average deal size, increased win rates, and improved deal velocity.
A major problem Terminus helps to solve is the ability to target personas within target accounts at scale. Our organization needs to target thousands of accounts at a time, and tools like dynamic segments allow us to target and engage with the right accounts at the right time. We’ve been able to continually increase our efficiency in our program while simultaneously increase the scope.
One of my favorite things about Terminus is being able to run more than 290 ABM Email signature campaigns in the platform. It allows us to have a consistent drumbeat message across every channel we use for our marketing efforts and further shows the level of personalization we have throughout the sales process. And, it’s extremely easy to get all of these email signatures set-up.
Before launching a single ad, we’ve already created two new opportunities based on search topics and data in Terminus. The sales reps were able to see engagement data in Salesforce, followed-up with them, booked demos, and created opportunities. All before we rolled out Terminus widely.
We started seeing ROI in 2 weeks after launching Terminus. The campaigns increased demo bookings and our sales team could see Engagement Spikes in Salesforce to help prioritize accounts.
Within the first two weeks of leveraging ads with Terminus, both SDRs booked a meeting that turned into a new opportunity. Our main goal was simply driving brand awareness and Terminus led to opportunities.
Terminus is always looking ahead toward new applications of ABM. Every time I turn around, terminus is innovating and improving the platform. I don’t ever wonder what the best practices are within ABM activities because they are built into the product.