The Total Marketing
Impact of Terminus
February // Customer Newsletter
If this was a clickbait article, it would read “You won’t BELIEVE how many marketing impressions you’re missing with one-to-one email.” But it’s actually true! Depending on your company size, your sales, customer success, implementations, and support teams could be sending millions of emails per year to your customers and prospects. And every single one of those can be used as a touchpoint for your ABM programs.
That was the case for Kforce, who found out they were sending a whopping 8 million emails a month. They wanted to turn these one-to-one communications into a new marketing channel to help them:
Attract prospective clients
Recruit new job applicants
Brand Kforce as an industry leader
Publicize the company’s philanthropic endeavors
This approach has led to incredible results for Kforce over just a few years, including 327,000 unique pageviews from clickable banner ads in their email signatures.
Get the full story
Customer Rock Stars
Sarah Pease @ FinLync
Customer Rock Star Spotlight:
“To build a high performing and creative team, you have to put your aces in their places.” Check out productivity and leadership tips, branding advice, and experiences from creating memorable ABM campaigns from Sarah, FinLync’s VP of Global Marketing.
Colin Netal @ Gainsight
Customer Rock Star Spotlight:
“ABM is a lever to drive pipeline and align sales and marketing toward a common goal.” Having used Terminus at three separate organizations, Colin has tons of expertise on how to build and develop an ABM program over time, listing five key reasons he chose Terminus again and again (and again).
Read Sarah’s hot takes
See Colin’s story
Want to share your ABM story and get access to cool, exclusive stuff?
Become a Terminus Rock Star
Chat Experiences is Now Even Better for Sales
February is a big month for Terminus Chat Experiences, with a host of new features that drive immediate value for sales.
• Our Slack integration allows reps to manage conversations directly within Slack
• Live View Notifications let your reps know when accounts they care about are on your site so they can reach out proactively
• Round Robin functionality helps account development teams treat incoming chat requests fairly by automatically assigning them chat conversations
Kick Start Your
If you feel intimidated or overwhelmed when it comes to conversational marketing, you’re not alone. Check out our recent webinar to see the impact chat can have on your ABM strategy and walk away with four playbooks that will engage your audience and humanize your brand.
6 Ways to Optimize
Your ABM with Web Personalization
As B2B marketers, we spend hours and hours creating content that serves the needs of our customers, so it can be frustrating when that content doesn’t get in front of the right people. Web Personalization can be a great way to tailor the content experience for each visitor to your website. Here are six quick examples how!
How to Submit a Support Ticket with Terminus
New year, new processes! We’re streamlining our support ticket submissions to drive better visibility for you and more efficient response times from our team.
Simply head to our Terminus Help Center, sign in, and click the “Submit a Request” button. You can cc your Terminus CSM, see updates to your tickets, and make edits to recently submitted tickets.
Read more about the process
Best practices for proactive chat
Watch the webinar
Create a better website experience