How to Reach Your Buyers with Connected TV and Audio Ads
May // Customer Newsletter
Have you considered expanding your B2B marketing strategy to include TV or Audio ads? If not, you could be missing out on critical and creative new ways to grow your brand awareness and boost pipeline.
Join us on June 9 for a webinar co-hosted by The Trade Desk, Spotify, and rock star customers Nuvolo and Skai, as we dig into how you can use these dynamic new channels to create better buying experiences for your target accounts.
Get registered
Customer Rock Stars
Daniel Englebretson
@ Khronos
Customer Rock Star Spotlight:
Daniel Englebretson is a multi-time Terminus customer now leading Khronos, an agency partner that helps clients install a tailored ABM framework that support their strategy. Daniel has tons of insight on traditional lead gen vs ABM, why marketing fundamentals are important to any strategy, and why internal alignment is so important.
Read the Khronos story
Want to share your ABM story and get access to cool, exclusive stuff?
Become a Terminus Rock Star
Just Dropped
Third-Party Cookies Are Out and First-Party Data Is In
It all started with the cookie, but the gig is up and it’s time to start moving on. The impending death of the cookie doesn’t mean the death of targeted advertising, but it is time to reset your strategy, and first-party data has to play an important part.
What To Do Before Launching Your Next ABM Program
Thanks to everyone that joined the webinar last week, but for those that couldn’t attend, we walked through critical pillars of data and segmentation, internal alignment, measurement principles, and scaling best practices for your next ABM program (whether it’s your 5th or 50th).
4 Campaign Ideas to Level Up Your ABM Strategy
We talk a lot about a crawl, walk, run approach to ABM and that you may be all over the spectrum when it comes to the different aspects of an ABM strategy. But if you’re looking for ways to level up from a crawl to a walk, we’ve got some fun ideas.
Monthly B-Side
Have You Seen Our New Partner Marketplace?
We integrate and partner with a multitude of companies across a wide variety of categories, from marketing automation and CRMs to integrated sales tools and analytics providers. And if you don’t see what you’re looking for, you can request an integration for the future.
See the Partner Marketplace
Read the ebook
Watch the webinar
Read the blog
Ryan Kanine
@ United Airlines
Customer Rock Star Spotlight:
United Airlines is a major brand we’re all familiar with, and one that had to adapt quickly in a post-COVID world. Read their story to learn more about their organizational transformation, how they started by focusing on a single market segment, and how they scaled from one channel to many.
Read the United Airlines story
Want to learn more about next-level ABM? We have a handful of free passes left so the first few customers that read this far can join this June 6-8 event for the low, low cost of $0. Just choose the standard pass option and use the promo code that’s listed! If you don’t see a promo code, our passes have run out. But we’d still love to see you there!
Join Us (Virtually) at B2B Marketing Exchange in June
Get registered
