How to Identify, Reach, and Engage Your Buyers
March // Customer Newsletter
In today’s B2B buying journey, there’s a massive shift in buyer behavior being driven by how buyers educate themselves and make purchasing decisions. As marketers, we need new tools and adaptable strategies to deliver consistent, connected experiences to our target accounts and their buying committees. In our new guide, you’ll learn:
How to identify your buyers with owned, first-party data that gets stronger with every interaction.
How to reach your buyers with coordinated messaging across any screen and any device.
How to engage your buyers with connected account experiences powered by your marketing and sales teams.
Read the ebook
Customer Rock Stars
@ Beckman Coulter Life Sciences
Customer Rock Star Spotlight:
Check out how Terminus customer, Beckman Coulter, is using Terminus Email Experiences to get the right content in front of the right audience in the most non-invasive way possible… because we all know email fatigue is REAL!
Going Double Platinum with ABX
To effectively scale ABM, you need to enable sales from both the top down and bottom up because different roles have different priorities, speak different languages, and expect different data points. All levels need to have the right resources and know how to put them into action. Read this case study, featuring Amber Bogie, to see how lucrative a “one team” approach can be!
Read the story
Read the case study
Want to share your ABM story and get access to cool, exclusive stuff?
Become a Terminus Rock Star
Level Up Your ABM and Get a Certification to Prove It
Before we do, we must plan. That was the mentality behind the very first Terminus ABM certification, Account-Based Strategy: Fundamentals.
This FREE certification course is broken into bite-size chunks filled with:
4 Playbooks to Kick Start Your Chat Strategy
Looking to get started with conversational marketing? We put together this ebook that includes ideas, inspiration, and tactical examples from other customers on how to construct your chat playbooks to help you engage your audience, qualify inbound traffic, and more.
Help Sales Drive Connected Account Experiences
Creating consistent messaging across marketing and sales is more critical than ever, and one of the best ways to do that with Terminus is through best-in-class sales integrations. We were recently joined by Outreach and Elevated Third for a webinar discussing new digital engagement strategies you can use to activate your go-to-market teams.
Reach Your Buyers with New TV and Audio Ads
We’re pretty excited about our new Connected TV and Audio Ad capabilities, which are now available to Terminus Ad Experiences customers! If you want to know more about the value of these growing marketing channels or how to get started, check out our support documentation.
Connected TV best practices
Read the ebook
Watch the webinar
Frameworks to help you execute a full lifecycle, multi-channel strategy
A three-phased approach to assessing your organization’s maturity with ABM
Tips on building more alignment across your go-to-market team
Simple program examples across the entire customer lifecycle (with areas to iterate)
Audio ad best practices
Terminus Named Leader in Forrester New Wave™: ABM Platforms
The Forrester New Wave™ evaluated 10 category providers according to offering, strategy, and market presence. In evaluation of Terminus, Forrest New Wave™ found that Terminus “Leads with a data-first approach and a wide range of engagement options. Terminus has built new analytics that can ingest first-party data in a proprietary way to create ABM engagement opportunities in numerous channels, including advertising, email, and chat.”
Read the report