One of the primary reasons people get started with ABM is because they need to create more pipeline. But creating pipeline also means generating awareness, identifying the right buyers, targeting the right accounts, tailoring your messaging, aligning with sales on an action plan, and more. There’s a lot of work that needs to be done.
The thing about closed-lost accounts is that you have all of this data already. These accounts have already been through a sales cycle. They’re already familiar with your brand and solutions. You already know who to talk to.
Check out our new ebook for best practices on building a closed-lost program, and see why these low hanging fruit are perfect for an ABM approach.
Five Tips for Reuniting With
Your Closed-Lost Accounts
Main Stage
Read the ebook
Salesforce + Terminus Customer Spotlight
Congratulations to Terminus Rock Star Marianne Schroer @ Turntide for being featured by Salesforce on their AppExchange! The Turntide team generated over 170 meetings from target accounts in just six months.
Want to share your ABM story and get access to cool, exclusive stuff?
Read more of Turntide’s story
Become a Terminus Rock Star
Customer Rock Stars
Just Dropped
Now Streaming:
B2B Advertising
When’s the last time you watched TV? Listened to music? You might be doing one or both right now. And guess what, so are your buyers.
We recently teamed up with Spotify, The Trade Desk, and rock star customers Nuvolo and Skai, to unveil new ABM channels across Connected TV and Audio.
Watch the webinar
Ultimate Checklist to
Becoming a Chat Rock Star
Are you ready to convert more pre-qualified leads from target accounts? What about increasing the speed at which those leads reach your sales team? Does booking more meetings and demos sound good?
Leading questions aside, if converting more web traffic is a priority for you (and isn’t it for all of us?), then you need to check out our new chat checklist. It has all the tips you need to transform into a conversion rock star.
Check the checklist
June 2022 // Newsletter
Monthly B-Side
It’s All About Engagement
Engagement data is a critical piece of the ABM puzzle, helping you segment accounts to those already on your website, activating your sales team to prioritize the right accounts at the right time with the right message, and providing insight into the value your multi-channel ABM plays are driving.
If you could use a refresher on engagement data, engagement models, engagement spikes, or how these things can create better buy-in from sales, check out our recently updated Engagement Model Setup Guide.
Read the guide
Rock Your ABM Tour came to Atlanta!
On June 18th, Terminus and LinkedIn held an amazing ABM-focused event in Atlanta! 20 local ATL marketers gathered to share their ABM challenges and best practices with one another (and with us!). We did brunch, got to enjoy each other in person, and as always had some amazing speakers. Shoutout to Jordan Vardell from InMoment and Corrina Owens from Gong for sharing their ABM journeys.
Be on the lookout for the next tour stop!
