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Introducing Terminus CDP
We are thrilled to share that Terminus has acquired Zylotech! This exciting news means that Terminus is the only
ABM platform with a standalone CDP
(customer data platform) built for B2B.
So what does this mean?
Data is crucial in helping us to create standout customer experiences. Only 12% of marketers are confident in their data, mostly because B2B CRM data is so inaccurate and unclean. This causes additional manual work, constant de-duping, and additional costs that slow down your GTM strategy. Ultimately, your conversion rates suffer and you experience a low return. Terminus CDP solves all of these problems through a complete suite of solutions that allow customers to audit, cleanse, enrich, and manage their most important account and contact data automatically and persistently. Terminus CDP will allow you to trust your data, once and for all, allowing your go-to-market teams to create phenomenal customer experiences.
Read this blog post about what this acquisition means for you and marketers everywhere, and be sure to check-out our newest eBook, B2B CDP 101: A Comprehensive Guide to
Customer Data Platforms.
Read the blog post
Read the Guide
You may have also heard that Sangram Vajre and Bryan Brown have released their new book MOVE: The 4-Question Go-To-Market Framework! This book emerged from 18 months of research and interviews with more than 50 top
go-to-market executives and leaders. Feedback for the book has been outstanding with MOVE already climbing to the WSJ and USA Today best seller list! Don’t take our word for it though, hear directly from others like Hubspot’s CEO, Brian Halligan: “Go-to-market is like a product and this book nails it with the MOVE framework.”
Read the book release
Grab a copy today to learn more about what makes a successful GTM strategy as well as a blueprint to achieve true business transformation. You can read more about the book’s release here and reserve your copy now.
Reserve a copy
Terminus now integrates with HubSpot CRM
ICYMI, we are also excited to announce that the Terminus + Hubspot integration is now live! With the new Terminus + HubSpot integration, Hubspot users can unlock the full power of Terminus to leverage dynamic CRM data, launch multi-channel campaigns, and easily segment pipeline and revenue metrics across their account databases.
For a full list of data, permissions, and process requirements,
please read our support doc here.
New Customer Video: How
Dow Jones Is Embracing
ABM with Terminus
We have an amazing new video available for promotion that features Terminus Rockstar, Hannah Kranich, Director of Demand Gen at Dow Jones. Dow Jones is a global leader in news and business intelligence and has focused on an ABM strategy leveraging Terminus.
In this brand new video, hear how Dow Jones saw a $34 ROI for every $1 spent on a recent campaign, as well as an 85% account engagement rate among net new prospects. Take a look at the video here and please be sure to include in any of your future
Watch the video
The State of ABM
Hot on the heels of expanding into EMEA to support our growing global customer base, we dug into a hunch that across Europe, ABM was quite different - different goals, different laws, and different GTM strategies.
This past summer, we surveyed over 500 go-to-market professionals in the UK, France, Germany, and the US to compare and contrast ABM across the different markets.
Check out our State of ABM in Europe for insights on the differences across European marketers, how countries are aligning their go-to-market teams, and how third parties are spurring ABM success.
Read The State of ABM
Latest News and Updates
Throughout the rest of the year, we’re bringing the best and brightest ABM minds together for a weekly webinar series that promises to be actionable, interactive, and focused on solving the challenges that Terminus customers may be facing.
Check out the Amplify Virtual Series lineup, watch recordings and grab your spot for the upcoming webinars.
Webinar Replay: Discover and Enrich Your CRM Data
We hope to see you there!
We’re getting you ready for multi-channel
lift-off with our new practical guide to
Take a deeper dive here, and learn more about how you can help your customers create a truly effective multi-channel strategy from the ground up.
Read the Guide
Leave a Review of Terminus on G2
Let’s get some reviews! A lot of you are either running Terminus on behalf of your clients, or using us internally. So, let us know what you love about Terminus by leaving a G2 review!
Each G2 review will receive a $25 Amazon gift card. We value your feedback immensely and would love to hear from you.
Leave a G2 Review
We’ll see you next month!
Partner Marketing Manager
*If you would like the opportunity to participate in a session with you team, Sangram and Bryan, and your customers, please reach out to firstname.lastname@example.org so we can follow-up with you!