It’s here.
It’s time to rethink how your company goes to market.
The
See What They’re Saying
“M is for Market, and it all starts here. Customers are our true north. Set your compass to serve your customer and then let your Operations, Velocity, and Expansion roll!”
— Geoffrey Moore
Author, Crossing the Chasm and Zone to Win (sold over a million copies)
“Go-to-market is like a product and this book nails it with the MOVE framework.”
— Brian Halligan
CEO of HubSpot (public company with over 100,000 customers)
"The MOVE is the blueprint for modern go-to-market companies with customers at the center of it."
— Nick Mehta
CEO of Gainsight ($100M+ in annual recurring revenue)
“MOVE is the framework for turbo scaling YOUR business.”
— Scott Dorsey
Managing Partner at High Alpha ( former CEO of ExactTarget acquired by Salesforce for $2.5B)
“The Ultimate Go-To-Market Bible for every stage of your business."
— David Cummings,
Founder of Atlanta Tech Village (4th largest tech-hub in the USA)
“It hooked me immediately. The MOVE framework will make every revenue leader smarter and better.”
— Meagen Eisenberg
CMO of TripActions (advisor to 25 high-growth companies)
“Your next MOVE is in this book and it answers the questions every high-performing revenue team must answer.”
— Kelly Ford
General Partner at Edison Partners (200+ successful exits and counting)
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“MOVE is the operating manual for ALL go-to-market leaders.”
— Mark Roberge
MD at Stage 2 Capital (Senior lecturer at Harvard Business School)
Take the Go-To-Market Maturity Assessment
Get Additional MOVE Resources
See What They’re Saying
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Take The Go-To-Market Maturity Assessment
Find out what stage of GTM transformation your business is in and get prescriptive tips on how to align your sales, marketing, and success teams to break through to the next phase of growth with this interactive assessment.
Get Additional MOVE Resources
Download the templates and tools from the MOVE book
Read about the Fundamentals of a CMO Scorecard
Download the GTM Exec Scorecard Template
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“MOVE is the operating manual for ALL go-to-market leaders.”
Mark Roberge, MD at Stage 2 Capital (Senior lecturer at Harvard Business School)
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