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The Hill is the country’s definitive digital source for non-partisan political news and information. Inside the Beltway it’s known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill’s trusted content is shared more often on social media than any other major political news brand in America.
PLATFORMS
TheHill.com The largest and fastest-growing digital-first brand in Comscore’s Political News category – reaching 33M unique monthly visitors
The Hill Events 70+ thought leadership events per year convening influencers and expert voices on the biggest challenges facing our country
The Hill TV The #1 provider of premium digital video from within the Beltway, with 1.4 Billion annual views across platforms, including the nation's newest FAST channel, launching summer 2022
The Hill Newsletters 18 leading products including the Morning Report, 12:30 Report, Evening Report, and Policy Overnights reaching 600K influential opt-in influencers
The Hill Print Edition Distributed weekdays when Congress is in session and relied upon by lawmakers, administration officials, lobbyists, advocacy organizations, and business leaders
AUDIENCE HIGHLIGHTS
Comscore Multiplatform, full-year avg as of Apr 2022; * In Comscore's Political News Category, Affluent individuals = HHI $100K+; Twitter, Apple News and Facebook average Feb 2021-Feb 2022; vs. Politico, Axios, The Atlantic, Huffington Post
Political Influencers
Thought Leaders
C-Level Executives
Affluent Individuals
#1 competitive monthly reach of:
monthly reach on Apple News
26M
monthly YouTube impressions
613M
monthly reach on Facebook
24M
monthly Twitter impressions
812M
#1 most shared political news brand on social media
monthly unique visitors
33M
INFLUENCERS ACROSS PLATFORMS
47M
college/graduate degree
18M
male/female % ratio
52/48
PRODUCTS + SOLUTIONS
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Follow The Hill Media
RESULTS
BRANDED CONTENT
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TERMS OF USE
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Press & Case Studies
PRESS
NEWS The Hill's Newsletters Keep Growing, Offering Targeted Opportunites for Marketers Read more >
NEWS
NEWS The Hill's Editorial Platform Changing America Prompts Donations for Ukraine Crisis Relief Fund Read more >
Keep up with
Technology Advertiser Challenge: A top technology company wanted to grow brand… Read more >
CASE STUDY Technology
Telecommunications Advertiser Challenge: A leading telecommunications client sought to bring its… Read more >
CASE STUDY Telecommunications
Energy Advertiser Challenge: An energy company reached out to The Hill to help increase… Read more >
Healthcare Advertiser Challenge: A top pharmaceutical company wanted to highlight… Read more >
Financial Advertiser Challenge: A leading financial marketer wanted to reach politically engaged… Read more >
CASE STUDY Energy
CASE STUDY Healthcare
CASE STUDY Financial
Financial Advertiser Challenge: An advocacy organization turned to The Hill to… Read more >
CASE STUDY Travel
Travel Advertiser Challenge: In Q42021, a leading travel advertiser sought a media partner to help connect to… Read more >
News The Hill's editorial platform Changing America prompts donations for Ukraine Crisis Relief Fund... Read more >
News Recently, The Hill fielded a study to subscribers to gather feedback, including why they read The Hill newsletters... Read more >
Challenge A top technology company wanted to grow brand awareness and establish its leadership in 5G technology. Solution The Hill’s K Street Studios developed an original video series exploring the power of 5G across sectors of the economy, presented exclusively by the client. RESULTS Our partner saw a 75% lift in brand association, a 52% lift in brand awareness, and a 45% increase in the perception of the client as a leader in 5G.
brand association
75%
52%
brand awareness
lift in
increase
in 5G leader perception
45%
TEchNOLOGY
CASE STUDY
Challenge A top pharmaceutical company wanted to highlight the brand’s commitment to a key area of research and reach thought leaders and policymakers in the space. Solution The Hill events team developed a custom Thought Leader Roundtable convening leading policy influencers and subject matter experts for an intimate conversation around the firm’s leadership in research and treatment for the condition. Results The event live watch time was 2X higher than benchmark.
healthcare
than benchmark watch time
2x
higher
Challenge A leading financial marketer wanted to reach politically engaged influencers to help amplify its commitment to improving society. Solution As exclusive sponsor of The Hill TV signature morning show, Rising, the client engaged their target audience in an uncluttered environment. Results Pre-roll CTR was 2.5X higher and Display CTR was 56% higher than benchmark across The Hill’s channels.
financial
higher pre-roll CTR
2.5x
56%
higher display CTR
Challenge A leading telecommunications client sought to bring its CSR leadership to life for its target audience. Solution Working with the client, The Hill developed a 360-degree communications platform that included presenting sponsorship of a new editorial channel, an exclusive editorial video series, and a bespoke custom video series developed by The Hill’s K Street Studios. Results Overall, the campaign engaged with client’s customers and resulted in a 22% increase over the benchmark video completion rate.
telecommunications
over benchmark completion rate
22%
Challenge An energy company reached out to The Hill to help increase name recognition with energy and environmental policy influencers and communicate its environmental stewardship. Solution The Hill helped the client drive awareness through sponsorship of its Equilibrium sustainability newsletter, reaching over 100K organic, opt-in subscribers seeking environment and sustainability information. Results The highly targeted campaign resulted in a CTR rate that was 2.3X higher than benchmark, effectively building awareness and recognition for energy client.
energy
organic, opt-in subscribers
higher than the benchmark CTR
100K
2.3x
Challenge An advocacy organization turned to The Hill to drive awareness of private equity’s (PE) leadership in sustainable investing. Solution The client took advantage of presenting sponsorship of The Hill’s landmark Sustainability Summit and enhanced its sponsorship with a sustained video and display campaign. Results There was a 20% lift in positive perception of PE’s involvement in sustainability; 80% agree the campaign raised their awareness and improved their understanding of PE’s role in sustainability.
lift in positive perception
agree the campaign raised their awareness
20%
80%
Travel
Challenge A leading travel advertiser sought a media partner to help connect to policy makers, business leaders, and travelers to highlight its sustainability leadership. Solution The Hill developed a targeted campaign to effectively reach the desired audience through a takeover of the Equilibrium sustainability policy vertical and newsletter reaching over 100K organic opt-in subscribers, as well as targeted video pre-roll. Results A four-day email newsletter campaign resulted in 3.4X benchmark CTR. Targeted preroll performed significantly above benchmarks with a 71% video completion rate.
benchmark CTR
video completion rate
3.4X
71%
"The GlobalGiving Ukraine Crisis Relief Fund has now surpassed $38 million. We wanted to say a huge 'thank you' to you and to the entire team at The Hill for featuring GlobalGiving." The Hill's Editorial Platform Changing America Prompts Donations for Ukraine Crisis Relief Fund We are in a moment when Americans feel the need to become better citizens, and when corporations need to better demonstrate their citizenship. The desire for a better world is universal. The Hill's Changing America was developed with a mission to explore the dramatic changes transforming our country for the better each day, making an emotional connection with our audience. Since emerging from beta in 2020, Changing America has engaged a massive audience across platforms and has prompted action, motivating readers to give back. A recent article outlining top charities that are responding to the growing crisis in Ukraine quickly yielded donations for one organization. As Kristin Wright, PR Specialist at Global Giving, informed us: "I'm writing to let you know that so far your article has resulted in over $116,000 in direct donations to the GlobalGiving Ukraine Crisis Relief Fund. This money is already being used to help provide shelter, food, and water for Ukrainian refugees and displaced people, as well as access to health and psychosocial support. The GlobalGiving Ukraine Crisis Relief Fund has now surpassed $38 million. We wanted to say a huge 'thank you' to you and to the entire team at The Hill for featuring GlobalGiving. We're so grateful for you and for your crucial coverage during this time." The desire for a better world is universal, and Changing America provides a voice.
Visit Changing America and read the full article here
Click here for more information about the GlobalGiving Ukraine Crisis Relief Fund
A New Research Study by The Hill Sheds Light on Newsletter Consumers and Reader Habits Recently, The Hill fielded a study to newsletter subscribers to gather feedback, including why they read The Hill’s newsletters. The survey quickly garnered nearly 2,500 responses, and some interesting insights emerged. The findings show that subscribers are highly engaged with our newsletter products, that they are highhly educated and influential, and they report that The Hill newsletters offer critical insights and intelligence not found in other publisher's newsletters. Read on for more information: The Hill offers 18 leading newsletter products to an influential, 100% opt-in, audience of 600K subscribers. Multiple products—from newsletters and alerts, to policy overnights to digests—create opportunities for marketers to hone in and reach their target audience.
Sign up for The Hill's newletters here
For more information, contact advertise@thehill.com
Our subscribers count on The Hill and consider our newsletters an essential part of their daily routine. In fact, 89% said they read our newsletters daily, while 98% reported reading at least 2-4 times per week on average.
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Our subscribers are affluent and highly educated. Of all respondents, 47% have a postgraduate degree, while 77% completed college. They are also policy influencers: 7% directly write/craft, 13% influence, 18% advocate, and 28% inform others on policy/legislation, and 20% of those involved in policy/legislation tell us they are the decision maker determining the positions taken by their organization.
Subscribers agree our newsletters provide critical intelligence and insights not found elsewhere. Versus competitors: 80% agree our newsletters are more balanced/non-partisan; 79% agree they are more in-depth; 62% agree they are more valuable in "helping me do my job"; 87% agree they provide sharper insights; 82% agree they are more engaging; 84% agree they are more widely read on Capitol Hill; and 77% say they are more widely read by business leaders.
