England used data and insight to become the best one-day side and win the 2019 World Cup – just as clients use IG's products and services to find their own "insight edge" for their investments
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England’s World Cup win in 2019 was four years in the planning – yet ultimately came down to six balls a side: a Super Over each for England and New Zealand to decide who would be the world champion. With the imperious Ben Stokes leading the way, England triumphed in dramatic fashion. But Stokes would not have been in that Super Over without the data-driven platform laid down by Eoin Morgan over the previous four years.
Gaining the edge – on and off the cricket field
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A generational step-change
In the 2015 World Cup, England were still playing one-day international (ODI) cricket from a bygone era. Morgan had been appointed at the last minute to replace Alastair Cook. Young thrusters Stokes, Jason Roy and Jonny Bairstow were nowhere to be seen. There was no express pace, no leg-spin and no left-arm pace angle.
Rules introduced in 2012 – that allowed just four fielders outside the 30-yard circle for most of the innings and a different ball from each end – had encouraged ODI batsmen to swing lustily. The average run-rate in ODIs spiked considerably from 5.1 in 2013 to 5.6 in 2015, and average first-innings scores from 258 to 292.
But England hadn’t got the memo.
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Morgan kept a diary. He concluded: “I was frustrated in my inability to impart any idea to impose on our game. My influence on the team was minimal.”
Though England were dumped out of the group stage, the new ECB managing director of men’s cricket, Andrew Strauss, kept Morgan in the job, realising he had crucial insight into T20 franchise think-tanks around the world.
Andrew Strauss’s belief in Eoin Morgan was another key factor in England’s success. Here Strauss presents Morgan with his 200th cap at the 2019 World Cup game against South Africa
Morgan demanded the freedom to run the team in his image. But behind the scenes, no stone would be left unturned in what was now a format of tiny margins.
England analyst Nathan Leamon was moved to work specifically with the white-ball sides running up to 2019. “There was a big four-year push instituted by Andrew Strauss,” he says. “He wanted to level up the attention to detail going into white-ball cricket.
“There was a research project – a statistical study of all previous World Cup-winning sides and what they’d done right. Built into that was some pretty advanced modelling of how 50-over cricket worked with the current rule-set and how that changed when the rules were altered – as they did a couple of times in a short space of time.
“Then there was a separate process, led more by Straussy, tapping into the leading thinkers in modern white-ball cricket, both in England and overseas, and quizzing them on where they thought the white-ball game was heading.”
Most World Cup-winning teams had been experienced units.
Putting white-ball cricket first
World Cup-winning teams and average number of caps compared with England
1999
Australia (C)
England
82
46
2003
Australia (C)
England
85
51
2007
Australia (C)
England
94
41
2011
India (C)
England
138
64
2015
Australia (C)
England
72
67
Traditionally, England’s all-format players had been rested from white-ball cricket to keep them for Tests where necessary. This time, however, England used the four years between World Cups to groom players for specific match situations – to the extent that, excepting the carefully managed Mark Wood, all the first-choice players had more than 60 caps under their belt heading into the tournament. After decades in which England had lagged behind rivals in terms of ODI caps, they were now nearly the most experienced side.
England average caps at World Cup 2019 World Cup compared with the other semi-finalists
2019
England
New Zealand
India
Australia
75
77
105
52
Leamon explains: “Back in 2015 to 2016, you had a largely young and inexperienced group, and there was a 12-month period where it was just about getting them to play their own games without fear. They needed to have the licence without losing their spots.”
But when someone pops up later on who can bowl in all situations – such as Jofra Archer – you don’t turn him away. In his excellent book Hitting against the spin: how cricket really works, Leamon cites the data that backed up the value of bowlers capable of clocking 88mph-plus, who made up 30 per cent of bowlers in recent World Cups.
World Cup-winning teams and average number of caps compared with England
82mph and below
ODI
World Cup
37.5%
19.1%
83-87mph
ODI
World Cup
41.3%
50.9%
88mph and above
ODI
World Cup
21.2%
30.0%
There were some subtle changes under Morgan’s captaincy. Mark Ramprakash, England’s batting coach from 2014 to 2019, says: “When Alastair Cook was in charge of the Test team, we would go through what opposition bowlers were doing in very thorough detail. Obviously you’re facing bowlers for much longer, and in one-day cricket the ball really doesn’t swing and seam too much.
“Eoin Morgan almost went in the opposite direction. One of the things he did post-2015 World Cup was make it clear he wasn’t keen on too many generic team meetings. And he’s pretty much stayed true to that – in terms of not talking at length about opposition bowlers and what they do.
Fail to prepare, prepare to fail
Mark Ramprakash, left, says Morgan’s attitude was to worry more about what England could do to the opposition, as opposed to what the opposition could do to England
The IG view
with Sam Dickens, IG portfolio manager
What is the Importance of correct working practices compared with flair and imagination? Should investment analysis always be by the book or can you afford to “go with your gut”?
While it can be enjoyable watching a bowler or batter with flair, a more methodical approach should always be taken when it comes to investing for your future. In cricket, there may be times when you need to go with your gut – like sticking with your pace bowler even though he’s just been hit for four consecutive boundaries in the previous over or introducing your spinner even though the pitch doesn’t seem to be taking any turn – but investment decisions should never be made off the cuff.
Imagination can certainly be important when conjuring up a new investment idea, but thorough due diligence should always be undertaken before making a new investment. The surge in popularity of so-called Reddit stock at the start of the year showed that many individuals are willing to follow the crowd in search of quick wins. We urge investors to remain cautious and do their homework before investing.
“His attitude was very much: ‘Worry about what we do first and foremost, as long as you play for the good of the team.’ The likes of Jason Roy and Eoin – they’re not too interested in [the opposition]. So there really wasn’t too much structure to plans in the first 12–18 months after that World Cup.
“However, if an individual wanted to know where a bowler had bowled in the last 12 months – their changes of pace, how they get people out – that information was all there. If you are facing a [Jasprit] Bumrah or a [Lasith] Malinga – someone posing unique challenges with their action or angle of delivery – then that is obviously more important.”
Leamon reveals: “Contrary to popular opinion, we probably used more data from that time onwards. Morgs pulled back on team meetings, both in length and frequency – but there was just as much data and information flowing from us, it just went direct to him and the coach. He took control of that process.”
The IG view
with Sam Dickens, IG portfolio manager
How simple should investment analysis be? Is it dangerous to have too much research?
When it comes to analysing stocks, certain business models may be easier to comprehend than others. But however simple or complex a company’s operations may be, it is important that investors get to a point where they are comfortable with how the company operates, how management has performed in the past or at previous firms, and whether its shares are attractive based on current valuations.
Like cricket or any other sport, investing is not a tick box exercise and while investors may have a principal set of financial metrics they use for the majority of their investments, every company is a different beast and will require varying levels of analysis.
So, just as an Eoin Morgan may need to adapt his style to manage different characters in the dressing room, investments often require varying approaches and levels of analysis.
New Zealand’s Kane Williamson in destructive form against England in 2015, as wicket-keeper Jonny Bairstow looks on
The first post-2015 World Cup series, a home ODI series against New Zealand, was all about letting fly. In the space of nine days, England crashed three of their five highest ODI totals, including 408 for 9, and a record chase of 350 for 3 with six overs to spare.
It was from Brendon McCullum’s Black Caps that Morgan took inspiration, and, fittingly, their two sides plundered the most runs in a five-match one-day series (3,151), and the most sixes (76) – and at the highest run-rate (7.15).
England’s 10 biggest-ever ODI totals
Total
Run rate
481/6
9.62
v Australia
Nottingham
19 Jun 2018
444/3
8.88
v Pakistan
Nottingham
30 Aug 2016
418/6
8.36
v West Indies
St George’s, Grenada
27 Feb 2019
408/9
8.16
v New Zealand
Birmingham
9 Jun 2015
399/9
7.98
v South Africa
Bloemfontein
3 Feb 2016
397/6
7.94
v Afghanistan
Manchester
18 Jun 2019
391/4
7.82
v Bangladesh
Nottingham
21 Jun 2005
386/6
7.72
v Bangladesh
Cardiff
8 Jun 2019
373/3
7.46
v Pakistan
Southampton
11 May 2019
369/9
7.38
v West Indies
Bristol
24 Sep 2017
In all instances the full 50 overs were batted, and they were in the first innings
The data suggested that, rather than attack in phases, it was now best to spread a steady rate of scoring throughout an innings. By happy accident, England’s younger generation had been schooled in four years of faster-scoring 40-over county cricket, which suited this new style.
In the two years before the 2019 World Cup, England’s powerplay run-rate of 6.0 was the highest in the world; Bairstow (strike-rate 114) and Roy (109) were two of the world’s fastest three openers; in the middle overs of 11–35, England’s strike-rate of 97 was the world’s best, as was their run-rate of 7.7 in overs 41–50. They had all bases covered.
In the four years between World Cups, England chalked up the highest win ratio (2.5); 16 series victories out of 21; 16 totals of 350 and above, including the all-time record 418 for 6; and were the only team to score at more than six runs per over (6.29).
There were some bumps in the road, though, and both Leamon and Ramprakash indicate there was a subtle shift in their approach midway through the cycle. Ramprakash says: “I think you’ve seen how on some occasions England were caught out a bit, or did not adapt to a certain situation or surface – like the 2017 Champions Trophy semi-final; or 8 for 5 against Australia [at Adelaide, 2017/18]. Then I think you’ll see that Eoin commented afterwards that they had to be a little bit more prepared to adapt or be a little bit smarter about the approach.
Leamon says: “We were conscious more from the India series [in 2016/17] to then reintroduce more data to the playing group. Discussions became more detailed, more nuanced and individually tailored. Morgs would have one-on-one chats with bowlers and batters, as individually as possible.
“In training, our guys hit a huge number of balls – more than most teams. But it was quite specific to roles. And we were very light on training on game-day.”
The series wins over Australia (5-0) and India (2-1) in 2018 were, said Morgan, the moment he knew England had a real chance of winning the World Cup.
But then, in the World Cup itself, England started losing.
Defeat in their second game, to Pakistan, could be explained by a mercurial opposition and Roy’s bad drop of Mohammad Hafeez.
Against Sri Lanka at Headingley, England were chasing just 233 but lost both openers to the skiddy Malinga, were circumspect in pursuit of a modest target and, despite a brilliant 82 not out from Stokes, fell short by 20 runs.
When Stokes fought alone again for 89 as England lost to Australia at Lord’s, the team were suddenly playing knockout cricket – they had to win their last two group games (against India and New Zealand) to reach the semi-final.
A philosophical question arose: should they carry on playing the way that had made them so successful over the previous four years, or adapt to changing circumstances?
When the facts change...
The IG view
with Sam Dickens, IG portfolio manager
When your clients are investing, how should they react to changing conditions? What should you do when the facts change a bit – carry on with the method successful up to then, or try to adapt your modus operandi at the last minute?
Over the last 18 months investors have seen some of the greatest levels of volatility in stock market history. While this brings about huge opportunity for investors, it also can lead to the temptation to make last minute decisions which may have a large impact on your investment portfolio. This could include the decision to sell as markets are bottoming and locking in a loss, as well as heightened risk aversion which may prevent you from investing when valuations are relatively attractive.
When it comes to investing, this under-confidence can be just as damaging as overconfidence. Over the last decade we have seen global stock markets rise considerably and bonds yields grind lower, providing those invested in multi asset portfolios with stellar returns.
Those who have been waiting on the sidelines over this period for a cheaper time to invest a lump sum may have missed out on these returns, and unfortunately for those holding cash will have seen their purchasing power decline in real terms. Remember, though, that although the value of your cash savings may fall in real terms due to inflation, your capital is not at risk in the same way as if you invest in shares or other investment products.
That said, the market aftermath of the pandemic proved to be an interesting time for investors using IG for the first time, who used this once-in-a-decade market move to start investing.
So what exactly had changed? The 22 yards, mostly.
For years in home ODIs, most English groundsmen had prepared featherbeds suited to big scoring. Now, for whatever reason – possibly the demands on groundsmen to produce multiple tracks in a short period – England were rocking up to find pitches that tilted the balance back in the seamers’ favour.
After four years of crashing 300-plus, had England lost the knack of seeing off smaller targets? As the 2017 Champions Trophy defeat by Pakistan at Cardiff suggested, slow surfaces looked like being this side’s Achilles heel.
But Morgan was deeply reluctant to go back to anything resembling the safety-first reflex, which had won England very little in white-ball cricket up to 2015. “Nine times out of 10 we would win that [Sri Lanka] game,” he said. “It was almost the manner in which we lost the game that upset me more. We talked about how we almost want to lose games of cricket. We wanted to lose playing the aggressive style of cricket we’d been playing before the World Cup.”
But Leamon says England used data insights to make crucial changes – just in the nick of time: “Going into the World Cup, there were areas of their game where they’d lacked a bit of focus. All the previous series were high-scoring, pretty much.
“We’d been playing a style of ODI cricket that was almost a 50-over/T20 hybrid. And there are things that work in that style of cricket that were working slightly against the team when we reached the World Cup itself.
“Firstly we needed to be busier at the wicket. We were trying to rely on boundary hitting when rotation of the strike had become more important than it was.”
The nick of time
The prevailing conditions seemed to be working for England’s own seamers: between World Cups England had ranked 7th out of the 10 teams in overall bowling average (34.5 runs per wicket), with the second-worst economy rate (5.82); in the 2019 World Cup, they leapt up to second-best (29.1) and (5.24).
Liam Plunkett celebrates taking Kane Williamson’s wicket during the World Cup final in 2019
Liam Plunkett – used for the grubby middle overs – was now a giant-killer, taking all his 10 wickets in the top six, including talismen Quinton de Kock, Chris Gayle, Virat Kohli and Kane Williamson – all when they were past 30 and seemingly set. The off-spinner Moeen Ali had to make way.
But things weren’t all plain sailing, says Leamon: “When we came to bowl, we were going to our variations and defensive bowling too soon, as if we were still on flat pitches. Plus our attack had changed a bit. As of the World Cup we now had three bowlers – Archer, Wood and Stokes – all capable of hitting 90mph, and consequently they were getting hit to different parts of the field.
“So positioning of the fielders was looked at – fine leg and third man were getting beaten on the inside, which is often a sign something is wrong.
“As with most good analytical insights, that started as a hunch, spotted by a player or coach – in this case Paul Collingwood – and we were able to go away and check the data, which backed it up. That meant our findings could be presented as a statement of fact rather than just a hunch, and the team could act on it. That saved 10–15 runs in each of the last four games.”
England resolved to attack more in the field too: “We were giving up singles too easily, with fielders hanging back on the 30-yard circle rather than attacking the ball.
“Now all that isn’t about playing with aggression and freedom or not. It’s about the mechanics of how to do it.”
In a World Cup where surviving the powerplay became key, England’s opening strength just about held up: Bairstow and Roy became the first to string together four century stands in a World Cup – and the team’s 11 overall was also a record.
England’s highest partnerships at World Cups
Seven of the top 21 came in the 2019 tournament
Total
Wkt
189
EJG Morgan
JE Root
3
v Afghanistan
Manchester
2019
176
v India
Lord's
1975
2
DL Amiss
KWR Fletcher
172
v Scotland
Christchurch
2015
1
MM Ali
IR Bell
170
v India
Bengaluru
2011
1
IR Bell
AJ Strauss
167
v Ireland
Bengaluru
2011
3
IR Bell
IJL Trott
160
v India
Birmingham
2019
1
JM Bairstow
JJ Roy
159*
v Kenya
Canterbury
1999
2
GA Hick
N Hussain
158
v East Africa
Birmingham
1975
1
DL Amiss
B Wood
147
v Pakistan
Karachi
1996
1
MA Atherton
RA Smith
143
v Netherlands
Peshawar
1996
3
GA Hick
GP Thorpe
140
v Australia
North Sound, Antigua
2007
3
IR Bell
KP Pietersen
135
v Pakistan
Karachi
1987
3
CWJ Athey
MW Gatting
130
v Pakistan
Nottingham
2019
3
JC Buttler
JE Root
129
v West Indies
Lord's
1979
1
G Boycott
JM Brearley
128
v Bangladesh
Cardiff
2019
1
JM Bairstow
JJ Roy
125
v Sri Lanka
Lord's
1999
2
GA Hick
AJ Stewart
124
v Australia
Birmingham
2019
1
JM Bairstow
JJ Roy
123
v Sri Lanka
Pune
1987
1
GA Gooch
RT Robinson
123
v Zimbabwe
Nottingham
1999
3
N Hussain
GP Thorpe
123
v New Zealand
Chester-le-Street
2019
1
JM Bairstow
JJ Roy
120
v Afghanistan
Manchester
2019
1
JM Bairstow
JE Root
The four games England failed to win outright were two of the three that Roy missed through a hamstring injury, and the only two matches in which he failed to reach 50.
*Source ESPNcricinfo
Ahead of the critical game against India, Stokes confided in Young that he was struggling with the pressure. Morgan called a clear-the-air team meeting in which Young encouraged the players to stand up and share their vulnerabilities, so they could all embrace the pressure.
Wood recalls: “I dropped a catch earlier in the tournament [reprieving Gayle] and was frightened of letting people down, letting my country down. So for Stokesy to get up and say he felt particularly nervous… Well, I thought he was bullet-proof. That made me realise ‘I’m not the only one here.’”
The battle with the mind
England went out in the most pro-English venue, Edgbaston, and beat India comfortably, followed by a thrashing of New Zealand at Chester-le-Street. They were through to the semi-finals.As for those who had questioned the wisdom of letting England players go off to the IPL, there was insight from Chris Woakes about a key running catch in the India game. India had needed 111 from their last 11 overs when Rishabh Pant hooked Plunkett.
Woakes said: “He’s such a dangerous player. I knew all about him from playing against him in the IPL, and I knew at deep midwicket I was well in the game. I was almost running before he played the shot, and I arrived almost with the ball past me, but I clung on.”
Back in the cauldron of Edgbaston for the semi-final, England wiped the floor with Australia. At 14 for 3 and three slips in at one stage, it almost resembled an Ashes Test.
England knocked off the runs in 32.1 overs, and duly celebrated victory over the old enemy. Morgan labelled it the best performance he had seen from an England white-ball side.
Bayliss swiftly deflated the atmosphere. “You English are all the bloody same,” he said on entering the dressing room. “You win a semi-final and you think you’ve cracked it. Well, you’ve won nothing yet.” He rued how England had stayed up late drinking after beating Australia in the Champions Trophy, only to bomb out against Pakistan. It wasn’t going to happen again.
Roaring back into it
Historically Lord’s has not been a happy hunting ground for England’s one-day team
The greenest pitch of all awaited them in the final against New Zealand. Somehow Lord’s, the “home of cricket”, had become England’s weakest home ground in ODIs, worse than many venues overseas, with a low scoring rate of 5.37 per over contributing to a mere 50 per cent win rate for England since 2015. It was perfect for New Zealand.
England’s ODI record at home venues since 1999
The team’s worst record is at Lord’s
They scrapped to a competitive 241 for 8 – and would come to regret Mitchell Santner not attempting to run a bye off the last ball of the innings. England were firm second favourites as they slipped to 86 for 4 in the 24th over, with both their powerful openers gone.
Jonny Bairstow, Adil Rashid and team-mates get that winning feeling after the unforgettable 2019 World Cup final
But there was still Stokes, England’s fittest and most determined cricketer – and he summoned all his powers to haul the team up to a Super Over – and through it. The best-laid plans might easily have gone awry were it not for an incredible Cumbrian at the height of his powers. But they may never have even reached that stage were it not for the years of data, analysis and insight that gave them the edge.
The IG view
with Sam Dickens, IG portfolio manager
Is there a comparison to be drawn between how the ECB interacts with its stakeholders and customers and the way IG supports its own clients?
Speaking to our customers is an important step in IG’s product development process. We believe their views should drive what new products and features we build and launch. Interviewing IG clients and collecting feedback gives our customers this voice. This is likely similar to how the ECB may consult its stakeholders, for instance, before amending an important rule.
Matches
Won
Lost
Tied
NR
W%
St Lawrence Ground, Canterbury
1
1
0
0
0
1
Headingley
18
12
0.6
12
0
1
Edgbaston, Birmingham
24
15
0.6
6
0
3
The Ageas Bowl, Southampton
21
13
0.6
8
0
0
Riverside Ground, Chester-le-Street
15
9
0.6
4
0
2
Sophia Gardens, Cardiff
15
9
0.6
3
0
3
The Oval, London
33
19
0.5
13
0
1
Old Trafford, Manchester
20
11
0.5
9
0
0
Trent Bridge, Nottingham
25
13
0.5
10
1
1
County Ground, Bristol
13
6
0.4
5
1
2
Lord's, London
36
13
0.3
19
3
1
What are the relative benefits of experience against the thinking of a newcomer? How can this relate to how IG clients should invest - ie tried and tested investments or shiny bright new offerings?
It is important to educate yourself on the risks involved with participating in financial markets before starting upon your investing journey. Just as how an experienced batter may be able to better anticipate the different swing of a new ball compared to a non-specialist; having the experience to anticipate how markets will react to new information can help you make more informed investment decisions.
What’s more, with such a wide range of markets to invest in, it may be easier for newer investors to find an area of the market they are more comfortable with. For instance, a certain sector or asset class may be more familiar than others. We see many new customers initially invest in companies in the same industry that they work in. For example, a software developer might choose to invest in a range of technology stocks whose business model they understand well.
Nathan Leamon
Average global ODI run-rate per over 2013: 5.1
Average global ODI run-rate per over 2015: 5.6
England’s highest partnerships at World Cups
Seven of the top 21 came in the 2019 tournament
*Source ESPNcricinfo
Total
189
v Afghanistan
2019
3
Wkt
EJG Morgan
JE Root
176
v India
1975
2
DL Amiss
KWR Fletcher
172
v Scotland
2015
1
MM Ali
IR Bell
170
v India
2011
1
IR Bell
AJ Strauss
167
v Ireland
2011
3
IR Bell
IJL Trott
159*
v Kenya
1999
2
GA Hick
N Hussain
158
v East Africa
1975
1
DL Amiss
B Wood
147
v Pakistan
1996
1
MA Atherton
RA Smith
143
v Netherlands
1996
3
GA Hick
GP Thorpe
140
v Australia
2007
3
IR Bell
KP Pietersen
135
v Pakistan
1987
3
CWJ Athey
MW Gatting
129
v West Indies
1979
1
G Boycott
JM Brearley
125
v Sri Lanka
1999
2
GA Hick
AJ Stewart
123
v Sri Lanka
1987
1
GA Gooch
RT Robinson
123
v Zimbabwe
1999
3
N Hussain
GP Thorpe
160
v India
2019
1
JM Bairstow
JJ Roy
130
v Pakistan
2019
3
JC Buttler
JE Root
128
v Bangladesh
2019
1
JM Bairstow
JJ Roy
124
v Australia
2019
1
JM Bairstow
JJ Roy
123
v New Zealand
2019
1
JM Bairstow
JJ Roy
120
v Afghanistan
2019
1
JM Bairstow
JE Root
The IG view
with Sam Dickens, IG portfolio manager
How important is it to celebrate triumphs - and how to treat the twin imposter of failure –when it comes to investing, do you learn more from your failures than your triumphs?
When investments perform well it can be tempting to put these results down to your own skill instead of luck. Similarly, when an investment performs poorly, it can be tempting to attribute this to bad luck instead of poor judgement.
With that said, if the investor understands whether their result was down to skill or to luck; greater lessons can certainly be taken from failure rather than success – just as England used the lessons learned from the 2017 Champions Trophy semi-final to bring about glorious victory in 2019.
The IG view
with Sam Dickens, IG portfolio manager
What is the importance of having the right facilities, in the right locations? How does that impact team attitude / spirit and help with preparation? And for IG, particularly, how does that help the organisation support its clients?
Having the best tools and facilities can certainly make a big difference to investors just like in the game of cricket. We believe our award-winning platforms give investors the ability to react quickly when market conditions change, and are great platforms to use to grow their wealth over time.
To support clients, IG has support centres across the world; from Melbourne to Bangalore and Johannesburg to London. This is to provide investors with support around the clock to help with any investing questions they may have.
The IG view
with Sam Dickens, IG portfolio manager
How important is it to celebrate triumphs - and how to treat the twin imposter of failure –when it comes to investing, do you learn more from your failures than your triumphs?
When investments perform well it can be tempting to put these results down to your own skill instead of luck. Similarly, when an investment performs poorly, it can be tempting to attribute this to bad luck instead of poor judgement.
With that said, if the investor understands whether their result was down to skill or to luck; greater lessons can certainly be taken from failure rather than success – just as England used the lessons learned from the 2017 Champions Trophy semi-final to bring about glorious victory in 2019.
The IG view
with Sam Dickens, IG portfolio manager
What is the importance of having the right facilities, in the right locations? How does that impact team attitude / spirit and help with preparation? And for IG, particularly, how does that help the organisation support its clients?
Having the best tools and facilities can certainly make a big difference to investors just like in the game of cricket. We believe our award-winning platforms give investors the ability to react quickly when market conditions change, and are great platforms to use to grow their wealth over time.
To support clients, IG has support centres across the world; from Melbourne to Bangalore and Johannesburg to London. This is to provide investors with support around the clock to help with any investing questions they may have.
The Insight Edge Series: the road to becoming world champions