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How effective is your law firm’s digital marketing?
Measure the effectiveness of your digital marketing efforts with our specialized assessment for solo practitioners and small law firms
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What new legal tech do you need the most?
Do you know your law department’s tech priorities? Take this quiz to assess your best next step to elevate your strategic support and find efficiencies for your team.
A.
Website is highly successful in attracting visitors and converting them into clients.
B.
Website is functional, but limited in effectiveness.
C.
Website lacks modern features and doesn't attract new clients.
D.
No website.
How successful is your law firm’s website in attracting visitors and converting them into clients?
1.
Yes.
No.
Yes, but that map is out of date.
Not sure.
Do you have a legal technology roadmap for your department? That's a multi-year plan of new tech needs based on department priorities.
Based on your response to the previous question, how do you evaluate the effectiveness of your law firm’s website in attracting and converting visitors?
2.
How well does your current legal tech handle your needs?
Perfect. It does everything we need.
Pretty good; it covers the basics but there are some gaps.
Not great; it’s better than nothing but has major flaws.
N/A; we’re doing things manually a lot of the time.
I do not evaluate the website’s performance as I lack the tools or knowledge to do so.
I rely on general feedback from vendors, consultants, or personal observations to gauge effectiveness.
I occasionally check basic website traffic stats, but do not analyze new client conversion rates.
I regularly review detailed analytics and conversion metrics through a CRM system.
In what ways does your firm use content marketing, like blogs, to engage potential clients?
Consistently produce and share high-quality content.
Occasionally share legal updates and blogs.
Seldom update or produce new content.
Do not engage in content marketing.
3.
We can’t stand using AP’s system for invoices.
Sales thinks we’re too slow and opaque on contracts.
Execs want better reporting on our spend and matters.
Everyone wishes we had a better intake system for matters.
What friction do you find when working with other departments?
How often does your firm use social media to enhance brand awareness?
Regular posting to our social media platforms.
Irregular posting to our social media platforms.
Rarely posts to our social media platforms.
No social media presence.
4.
What’s your opinion on using generative AI tools for legal research?
Eager. Bring on augmented intelligence and less time reading cases (When I trust the source).
Tentative. I have some concerns, and I’d like to see how lawyers are using it responsibly.
Skeptical. I have no confidence in AI and am actively avoiding it.
I don’t do legal research.
How successful has your law firm been with paid digital advertising?
Highly successful; consistently attracting new clients.
Moderately successful; some campaigns attract clients.
Minimal success with paid advertising.
No experience with paid advertising.
5.
We use know-how content to help attorneys flex into new practice areas.
We hire for new expertise when we need it.
We send all unfamiliar matters to outside counsel.
A mix of the above.
How does your department handle matters that are outside your attorneys’ expertise?
How does your firm manage its SEO efforts to improve online visibility?
We use a vendor to handle all aspects of our SEO.
We manage our SEO in-house.
We occasionally consult with SEO experts, but do not have a consistent strategy.
We are not actively engaged in SEO.
6.
How do you assess whether outside firms stay on budget for your matters?
We address violations of billing guidelines only when they are egregious.
We don’t measure or monitor this.
Our spend management system alerts us and reports trends.
Manual review and communication.
How do you measure and understand the impact of your digital marketing efforts?
Detailed analytics and performance reporting, high understanding of marketing impact.
Basic website traffic and occasional analytics review, moderate understanding of impact.
No formal measurement, no understanding of impact.
7.
Regular updates, either monthly or weekly, on all ongoing matters.
Matter-specific updates as they reach major milestones like a court filing or new M&A phase.
I could be called on for an update on any matter at any time.
Any of the above, depending on the matter type or cost.
How frequently do you need to update your business partners on the status of a matter?
No formal measurement, but some understanding of impact.
What is your biggest challenge with digital marketing?
Understanding marketing tools and platforms.
Generating high-quality leads.
Allocating time and resources.
Budget.
E.
All of the above.
8.
What type of work gives your legal team the most frustration?
Drafting, tracking, managing contracts.
Getting up to speed on new matters and types of work.
Managing invoices, budgets, and rate increases for Outside Counsel Spend.
Legal research — especially knowing when the answer is good enough.
Not sure, everything feels like a priority.
Please explain.
Other.
F.
Looking forward, what is your firm's marketing goal?
Attract new clients.
Stand out from competitors.
No plans to market our firm.
9.
Enhance online presence and brand authority.
Excellent
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Streamline your contract management
You have a significant opportunity to streamline your processes and provide even greater value to the business with a Contract Management system. Consider a system that provides full contract lifecycle management so you can make drafting and signature easier, and get useful analytics across your contract portfolio.
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Congratulations! Your law firm's digital marketing is on the right track. Partnering with FindLaw® can free up your time to focus on other critical aspects of your practice, ensuring continued excellence. See how FindLaw's legal marketing services boost law firms like yours. Visit our Success Stories page. Ready to elevate your firm?
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Good
Measure your spend management
Outside counsel spend is an area of concern for a lot of law departments, but you can manage it — if you measure it. Implement a spend management system that enforces billing guidelines for you, assesses your timekeeper rates against local benchmarks, and helps you communicate trends to stakeholders.
You've laid the groundwork for your digital marketing efforts, but to truly succeed in the competitive legal market, you need to refine and enhance your strategies. FindLaw®’s expert legal marketing advice and services can help you develop a more cohesive and comprehensive marketing plan. See how law firms like yours have achieved growth and success with FindLaw's services on our Success Stories page. Ready to elevate your firm? Schedule a free marketing consultation today.
Fair
Choose the right legal research platform
To thrive in the competitive legal market, you need a more structured approach to digital marketing. Partner with FindLaw®’s digital marketing experts to identify areas for improvement and develop a comprehensive strategy that maximizes your marketing investments and drives tangible results. Download our free Legal Marketing 101 guide to enhance your firm's marketing efforts. Ready to transform your law firm? Schedule a no-cost marketing consultation today.
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Poor
Find the right know-how tools
Your digital marketing strategy needs improvement. Several areas require attention to effectively manage your online presence and achieve better results. Partnering with FindLaw® can provide expertise to overhaul your strategy, elevate your firm's digital presence, and drive business growth. Download our free Legal Marketing 101 guide to enhance your marketing efforts. Ready to transform your strategy? Schedule a free marketing consultation today.
Room for growth
Your law firm could benefit from a key component of digital marketing: a website. An online presence enhances visibility, credibility, and growth potential. A well-designed website attracts new clients and keeps you competitive. Partner with FindLaw® to create a strong website showcasing your firm's expertise, values, and services. Curious about why a website is crucial for small law firms? Download our free guide Ready to move forward? Schedule a free consultation and let us help build your digital marketing foundation.
Congratulations! Your law firm's digital marketing is on the right track. Partnering with FindLaw can free up your time to focus on other critical aspects of your practice, ensuring continued excellence. See how FindLaw's legal marketing services boost law firms like yours. Visit our Success Stories page. Ready to elevate your firm?
Chart your legal tech roadmap
We get it. When you’re always fighting fires, you can’t find time to map out your ideal state for the department, much less decide what to change first. Creating a Legal Tech Roadmap for your department would be a great next step for you. And if you already have one, it could be time to revisit it.