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Today in Entertainment
Highlights
1. AAM Publishers Statement, December 2021
Total
Circulation
79K
Print
Story
THR Storytellers
Awards Coverage
Custom Content Suite
Collateral
Brand Spotlight
20 Billion
Getting into the Oscar
Among Industry
Competitors
1
Awards Season Voter Survey
of Voting Subscribers
Receive Print Issue
85
%
Spent Reading
Each Issue
58
MINS
3. MRI Reader Study, 2019
of Readers Have Read 4 of the Last 4 Issues
77
%
Duplication Between THR & Variety
50
%
#
1. Comscore, Mar 2022
Monthly
Unique
Viewers
22.6M
DIGITAL
Apple News
Monthly Unique
Visitors
7M
Cross-Platform
Followers
8.8M
SOCIAL
Total
Subscribers
230K
Newsletters
Breaking News
Awards Brief
Behind the Screen
Monthly Video
Views
47M
Video
Annual
Downloads
2.5M
PODCASTS
Full Menu Here
As stories are at the heart of entertainment, storytellers are its heartbeat.
Contenders are crafted by visionary, diverse creative minds who come together to tell unforgettable stories.
Join us in saluting the storytellers who are the catalysts behind Hollywood’s next great REVIVAL.
– STORIES COME TO LIFE –
ANATOMY OF A CONTENDER
to the marketers...
From the writers...
to the talent in front of & behind the screen...
to the journalists...
Everyone has a story.
Sample
Portfolio
THR's resident awards luminary Scott Feinberg gives his unfiltered insider takes on awards season’s most pressing topics in this video series.
THR’s signature Roundtables format is adapted for this sponsored editorial cast/creator panel conversation - amplified via print spread, digital feature, social clips & robust media program.
Native feature takes a deep dive into key film / series theme in a print & digital article, promoted via custom eblast & cross-platform social posts.
Awards Native Package
We amplify diverse creators via a custom video & accompanying article introducing audiences to an array of talent in front of & behind the camera, elevating the inclusion conversation by leveraging our existing IP.
Nominees within various key categories come together for revealing group conversations moderated by THR editors.
Docustyle video elegantly spotlighting various crafts, weaving craftsperson Q&A clips with film/series footage in a film-quality short doc.
IRL screening and Q&A events in LA, NY & London for a curated audience of voters & industry tastemakers.
Can be accompanied by a cast table read, costume / prop exhibit, live music performance and more.
Package includes a virtual THR Presents screening event.
Previous events include Coda (won 3 Academy Awards including Best Picture) & Ted Lasso (won 7 Emmys including Outstanding Comedy Series).
Most Preferred Virtual Screening
Platform among Industry Competitors
Academy Screening Room
Studio-Specific Screenings
THR Presents
Variety Screening Room
Deadline Virtual Screening Series
LA Times The Envelope Live
TheWrap Screenings
25%
21%
14%
3%
2%
2%
1%
Our flagship brand for virtual screening and Q&A events has already hosted over 100 film & TV titles; package includes exclusive access to AMPAS & other key guilds.
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MORE
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MORE
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MORE
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Awards CUSTOM CONTENT SUITE
Brand Spotlight
Signature EVENTS
Websites
Social Media
Apple News
Print
Newsletters
Podcasts/
Radio
Broadcast/
TV
Other
During awards season, how do you primarily
consume your entertainment news?
78%
57%
12%
66%
35%
21%
45%
7%
Advertising
& Marketing
43%
Award Nominations or Wins
25%
Box Office Performance
Cast
Q&As
Critic Reviews
Experiential Stunts / Pop-ups
Press / Publicity
Word of Mouth
Custom /
Branded
Content
24%
Digital
44%
Newsletters
13%
Out of Home
7%
Podcasts / Radio
5%
Print
47%
Social
Media
25%
Video
Pre-Roll
8%
Prompts a film/series to be top of mind
Encourages me to watch the film / series or performances in contention
Changes my perception about the film/series
76%
15%
57%
FYC advertising shapes voter
habits and perception
61%
48%
20%
16%
38%
37%
64%
56%
5%
4%
45%
35%
82%
69%
5%
Other
conversation is one of
the few ways indie titles,
festival favorites,
A mass audience”
documentaries can find
international films &
Annual Press Impressions
In July 2022, THR deployed an online survey to our subscriber base to gain insights into voter behavior.
2500 subscribers responded
44% of which were self-identified voters among...
1
1
2. Voter Survey
1
1
2
3
3
3
1. Cross-Platform, March 2022
1
Movie marketing has
never Been more important,
Particularly after the years
Where movies on the big screen
were essentially out of sight
and therefore out of mind
for so many potential
paul dergarabedian
Customers"
Comscore Analyst,
May 2022
Voters consume entertainment news across a variety of platforms
Which of the following are most useful in helping you prioritize which films to watch/vote for?
Voters reveal what influences their behavior
Which of the following do you find to be the most effective product(s) for “For Your Consideration” advertisements?
Voters disclose the most impactful FYC platforms
Does ‘For Your Consideration’ advertising
do any of the following?
of people are comfortable returning to theaters –
highest level since COVID
88
NRG, June 2022
x
Creativity Collides
Print
Social
+
Digital
Billboard polybagged in THR
PHASE 1 and 2
Oscar Music
Spotlight Issues
58M
Social Followers
10M
Monthly UVs
Ready to tell your story?
THE BIG SCREEN IS BACK
Film
music
Say THR Is Their
Preferred / Favorite
Publication
80
72% Higher Than
Closest Competitor
Say THR Has Compelling
Covers and Feature
Articles
92
48% Higher Than
Closest Competitor
Say THR Is A Trusted
Source of Entertainment
Industry Information
97
30% Higher Than
Closest Competitor
Say THR Is An Authoritative Source of Awards Season Information
93
38% Higher Than
Closest Competitor
Is The most
Trusted, Authoritative, CompeLling, & Preferred publication among industry Competitors
