Off Script

PARTICIPATING IN

THE HOLLYWOOD REPORTER'S

ROUNDTABLES IS LIKE BEING PART

OF A CREATIVE SYMPHONY

AVA DUVERNAY

Imagine a room filled with on-and-off camera visionaries—from Oscar-winning actors, Emmy-award-winning show runners, innovative producers, and accomplished composers—all converging for a singular purpose:

to exchange ideas, challenge conventions, and push the boundaries of storytelling. This is the magic of The Hollywood Reporter's (THR) famed Roundtables.

From Academy-Award Winner Michelle YeOh, to America's sweetheart Jennifer Lawrence, the internet's heartthrob Pedro PascaL and every A-list star in between.

With an illustrious history spanning decades, THR Roundtables have become a symbol of prestige, showcasing the collective brilliance of the entertainment industry's finest and funniest minds…

PRESS IMPRESSIONS IN THE LAST year (Oscar® and emmy® season)

Established first and perfected by THR, our Roundtables brand has captured the hearts and minds of audiences worldwide, propelling the conversations to incredible heights of popularity and influence.

OF THOSE FEATURED IN THE LAST year (Oscar® and emmy® season) OF THR's Roundtables received AWARDS Nominations

Introducing

And now, 2023 will see the groundbreaking evolution of THR’s Roundtables franchise, with a bold return to broadcast on AMC Networks (AMCN), an all-new cinematic production format and iconic backdrop, and the addition of a star host to guide the entire experience.

Lighthearted, intimate and informative, Off Script with THR (Off Script) is where A-listers get to meet their idols during awards race timing and viewers are invited behind the velvet rope.

with

Off Script will leverage the power of THR’s entire brand ecosystem and hand-selected AMCN platforms.

THR and AMCN breathe life into personalities that become international icons and create communities that thrive on shared experiences, discussions, and theories that continue long after credits roll.

The Platforms

Celebrating independent film and prestige television, SundanceTV will carry Off Script domestically — while Sundance Now provides UK streaming.

Built on a foundation of great storytelling, AMC+ is a premium streaming service that will carry Off Script both domestically and in select global markets.

IFC is known for its “always on, slightly off” sensibility that has launched cult comedy classics, with top talent and award winning writers and producers.

Average Monthly Video Views

Across site, social, and YouTube

53M+

Video

Average Monthly Brand Followers

Across site, social, and Print

27M+

Brand

Social Followers

Across All Social Platforms

10M+

Social

November 26, 2023

Launching this fall, Off Script will consist of a 10x episode run premiering during key fall awards and Emmys voting.

The Lineup

Writer

December 3, 2023

SongWriter

December 10, 2023

Director

December 17, 2023

Actress

January 7, 2024

Actor

FILM

Q4 2023

TELEVISION

Q2 2024

TBD Airdate

Drama Actress

TBD Airdate

Drama Actor

TBD Airdate

Comedy Actress

TBD Airdate

Comedy Actor

TBD Airdate

Limited Series

Location

With its rich Hollywood history and timeless glamour, The Georgian becomes the sophisticated backdrop for our reimagined series. Cameras will roll in this iconic establishment where stars mingle and legends are born.

The Georgian

Imagine sitting at the same table as your favorite actors and creatives and hearing their unfiltered thoughts, personal anecdotes, and insider insights. Off Script is like the dinner party invitation you never thought you’d receive.

The Format

A ‘master of the craft’ in their own right, our high-profile host will set the stage for an unforgettable experience with their infectious personality, approachable demeanor, and undeniable relatability.

High-Profile Talent

Host

For the first time, an intimate audience will experience the roundtable conversations live as they are filmed. The lucky few will sit mere feet from their favorite talent and their presence will reinforce the ‘fly on the wall' feeling for broadcast viewers.

Live Audience

On Location

Shot as hour-long individual television episodes with extended versions on YouTube, the production of Off Script will create an experience that is both intimate and visually cinematic leveraging multi-camera, close-up and dolly-panning shots.

Production

Re-Imagined

Drive real-world consumption with organic brand integration, including verbal mentions, product placement, pre-commercial billboards, and host interactions.

Broadcast integration

Your brand has the unique opportunity to be intricately woven into the fabric of Off Script and its promotional strategy, aligning with unprecedented star power and forging meaningful connections with qualified audiences across all platforms. Outlined in more detail on slides 12-16.

The Opportunity

Create branded spots with Off Script host personality that integrates your brand and drives massive viewership of the broadcast episodes.

Co-Branded Promotion

Leverage THR’s most powerful editorial platforms — across site, social, and print —to create real-time buzz and sustained recall before, during, and after each episode.

360° THR PRomotion

Tap into PMC’s 378M digital users and 412M social followers with a portfolio-wide amplification strategy that combines 1P audience and contextual targeting.

PMC-Wide PROMOTION

Reach AMCN’s culturally connected fanbase with bespoke content across linear, digital, and social platforms leading up to every Off Script episode.

Strategic AMCN Promotion

Program Details

Through host mentions and/or physical interactions, THR and AMCN organically integrate your product and brand messaging within each Off Script episode. Co-branded title cards leading into and out of broadcast and sponsored pre-commercial billboards surround the integration.

BROADCAST INTEGRATION

Product Integration

Co-Branded Title Card

THR and your brand create a bespoke tune-in strategy that leverages custom installments of our most powerful IP, driving mass viewership of each Off Script episode while amplifying your brand messaging far-and-wide.

CO-BRANDED PROMOTION

THR will treat each Off Script episode premiere exactly as it should — as a celebratory moment deserving of pre, during, and post show promotion across our entire ecosystem, including social, digital, and in-book.

360° THR PROMOTION

THR will extend Off Script creative across PMC’s portfolio and create consumer profiles to target those with an affinity for THR.com content. Casting an even wider net, we’ll leverage this data to create custom segments and reach those with the tune-in potential.

PMC-WIDE PROMOTION

THR and AMCN will work with your brand to promote Off Script across AMCN’s full portfolio. From tune-in messages on AMCN’s networks to weekly promotion on social, your brand will reach AMCN fans wherever they’re consuming content.

Strategic AMCN PROMOTION

Investment Details

• Entitlements listed to right are per episode • Total of 10x episodes (Fall 2023 and Spring 2024)

Category-Exclusive Sponsorship

• Co-branded title card leading into and out of broadcast • 1x co-branded pre-commercial billboard • 1x post-commercial brand integration - Product placement and/or host interaction

Broadcast Integration

$2M Investment

• 1x Co-Branded Tune-In Video Featuring Host Talent - Anchored within a video article page on THR.com - Featuring sponsor call-out by host talent and potential product integration - Co-branded title card leading into and out of video spot - Organic social distribution: 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok - Paid social amplification • 1x Co-Branded THR News Episode - Anchored within a video article page on THR.com - Co-branded title card leading into and out of video spot - Organic social distribution: 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok - Paid social amplification • High-SOV of Announcement Article - Anchored on THR.com - Organic social promotion: 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok - Paid social amplification • 1x Co-Branded Promotional Page in Lead-Up Print Issue • 1x Dedicated Newsletter

THR Tune-In Strategy

• 1x Dedicated Newsletter • Organic Social Promotion - 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok • Paid Social Distribution

Day-Of Promotion

• High-SOV of Recap Article - Achored on THR.com - Organic social promotion: 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok - Paid social amplification • 1x 4C Full-Page Brand Ad in Recap Print Issue

Post-Promotion

• Programmatic - THR will extend Off Script creative across PMC’s portfolio and create consumer profiles to target those who have an affinity to engage with the content on THR.com • Off Script Creative Targeting - Tap into PMC amplification with a portfolio-wide promotional strategy that combines 1P audience and contextual targeting

PMC Audience & Contextual Strategy

• AMCN Linear - 1x :15 Tagged tune-in airs ROS leading up to new episode - Features :05 sponsor end tag with brand messaging and opportunity for verbal mention by host - 1x :05 In-show billboard in each episode • AMCN Digital - 1x :15 tagged tune-in + :15 sponsor creative to air as :30 on AMCN digital leading up to and during the season - AMCN site takeover day of each episode with pre-roll on all content - 100% SOV pre-roll on AMC O&Os in each episode of the series - Full season available on AMC+ - Opportunity for brand logo included in title treatment (e.g., “presented by”) + series hero graphic - Episode blocks running on AMCN FAST/AVOD channels post-season - Features existing in-show branding - 1x :05 in-show billboard - RON media across AMCN Digital • AMCN Social - 1x tune-in posted weekly leading up to each episode (5 total) - 1x promo to watch full season on AMC+ post-season - Opportunity to include verbal mention by host - Posted with branded handshake, copy mention + paid distribution

STRATEGIC AMCN PROMOTION

• Lead-Up Promotion - Prelude Video Unit (featuring host talent tune-in video) - Mobile Video Unit (featuring host talent tune-in video) - Homepage and channel takeovers with skins timed to premiere date

THR Site-Wide Media

STRATEGIC AMCN PROMOTION

PMC Audience & Contextual Strategy

THR Site-Wide Media

Post-Promotion

• 1x Dedicated Newsletter • Organic Social Promotion - 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok • Paid Social Distribution

Day-Of Promotion

THR Tune-In Strategy

• Co-branded title card leading into and out of broadcast • 1x co-branded pre-commercial billboard • 1x post-commercial brand integration - Product placement and/or host interaction

Broadcast Integration

• Entitlements listed to right are per episode • Total of 5x episodes (Fall 2023 or Spring 2024)

Category-Exclusive Sponsorship

$1.25M Investment

PMC Audience & Contextual Strategy

THR Site-Wide Media

Post-Promotion

• 1x Dedicated Newsletter • Organic Social Promotion - 1x IG post, 1x IG Stories, 1x X Post, 1x FB Post, 1x TikTok • Paid Social Distribution

Day-Of Promotion

THR Tune-In Strategy

• Co-branded title card leading into and out of broadcast • 1x co-branded pre-commercial billboard • 1x post-commercial brand integration - Product placement and/or host interaction

Broadcast Integration

• Entitlements listed to right are per episode • Total of 5x episodes (Fall 2023 or Spring 2024)

Category-Exclusive Sponsorship

$750K Investment

BEING PART OF THE HOLLYWOOD

REPORTER'S ROUNDTABLES IS LIKE

SITTING DOWN TO DINNER WITH SOME

OF THE MOST TALENTED AND INFLUENTIAL

TOM HANKS

CHEERS

PEOPLE IN THE INDUSTRY. IT'S A TRUE

CELEBRATION OF OUR CRAFT.