Game On as Parimatch Takes Gaming Digital
Our key to success is remaining nimble. Whether it is new technology or shifting legal parameters, we are always poised to adapt and innovate.
We’re always striving to be the ultimate champion of entertainment, providing exciting experiences to players all over the world. Our fighting spirit and innovative approach means that we’re always one step ahead.
Sergey Portnov, Chief Executive Officer
New Tech Tools Tailor the Excitement for Each User
Advanced technology is changing virtually every industry. Gaming is no exception. After all, sports and entertainment are industries too. The times are long gone when placing a wager meant walking into a smoke-filled storefront or side-street parlor. Today, picking a winner is done on digital platforms powered by automation and artificial intelligence. And no company has been as instrumental in pioneering this transformation as Parimatch.
“We’re always striving to be the ultimate champion of entertainment, providing exciting experiences to players all over the world,’’ says Sergey Portnov, Chief Executive Officer of Parimatch. “Our fighting spirit and innovative approach means that we’re always one step ahead.”
Parimatch’s first steps, however, were along a traditional pathway. Founded in 1994 in Ukraine, the company started with physical stores, like most gaming operations in those days. But Portnov and his partners, young and visionary, embraced technological change as a competitive edge. They bet heavily on the new and emerging online world.
They bet right, and the returns have been spectacular. Today, the Parimatch brand is serving fans in dozens of countries in Central Asia, Europe and Africa and is still expanding into markets further afield. Its 2.6 million customers placed over $2 billion in bets last year. The company registered 43% annual growth, and averaged a 33% monthly increase in active players in the same period. Accolades from the industry have been plentiful, with Parimatch winning four coveted industry awards in 2019 alone and being shortlisted in more than 15 categories. But it didn’t come easy. It was never a sure thing.
“To transform from a local betting company to a global technology brand we’ve invested a lot of effort, eagerness and many millions of dollars,’’ Portnov says.
With investments have come rewards. Parimatch is multiplying its success with partnerships of the highest stature. Former World Heavyweight Champion Mike Tyson and Ultimate Fighting Champion Conor McGregor represented the Parimatch brand as ambassadors. In 2020, Parimatch sealed partnerships with the LaLiga, Leicester City, Juventus and Everton football clubs. The global reach of these teams allows Parimatch to showcase its brand and products to millions of sports fans across the world.
And fans are what it’s all about. Because at the heart of the firm’s success is a philosophy of putting the customer first. Parimatch is driven by the desire to create the most engaging user experiences through sophisticated design technologies and innovations. Company executives believe that efficient technology is the catalyst for an enjoyable betting experience. Not just from a desktop in your office or at home, but also when you are on the go through its seamless mobile and app experiences.
It took teamwork for Parimatch to become a leader in gaming. The company’s corps of innovators has employed mathematical modeling, artificial intelligence and automation to take wagering to a new level. Original in-house technology allows customers to choose from a variety of sports, events and fields that auto-generate bet promotions perfectly tailored to each individual.
Grigory Bakunov, CTO, Vice President of Technology
Maksym Liashko, Partner
Katerina Biloruska, Partner, Chairwoman of Parimatch Foundation
The sports book industry isn’t only about risks and rewards. Responsibility is also an important pillar. Recognizing that, Parimatch strives to give back to society. The Parimatch Foundation focuses on physical education and STEM (science, technology, engineering and mathematics) education. “We provide a means of ensuring health and well-being within the community, through educational programs and engaging children in sports activities, to help them grow in confidence and reach their full potential,’’ says Katerina Biloruska, chairman of the foundation and partner at Parimatch.
Betting on the outcome of a sporting event is as old as, well, sporting events. As mankind moves into the Fourth Industrial Revolution, though, what’s old is new again in different and exciting ways. Whether it’s customizing blockchain to facilitate the use of digital currency or making virtual reality accessible to fans, Parimatch is determined to stay one step ahead of the competition and maintain its position as a trailblazer in gaming. Above all, Parimatch is committed to delivering for its customers. You can bet on it.
That brand of creativity has allowed Parimatch to extend its products into new markets, such as the United Kingdom, through licensing and franchising. Through Parimatch-organized events such as “PM GO 6.0: Join the Fight,” the company brings together thought leaders to forecast the direction of the industry while also raising its own profile.
One of the most exciting new growth opportunities is eSports. Parimatch has its eSports department developing a daunting lineup of events to appeal to this young and rapidly rising segment of gaming. Through partnerships with Fnatic and Virtus. Pro, two of the most influential international eSports brands, Parimatch is mainstreaming video competitions such as Dota 2 to wider wagering audiences.
Learn more about how Parimatch is transforming the gaming and entertainment industry.