The brief
O2 Priority is all about offering exclusive experiences to their users. How could O2 Priority partner with Time Out to give their customers a really special experience in December?
The brief
The results
What we did
The insight
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Nescafe Azera – Stay Curious
Down with mulled wine, it's hot cocktail time. Every December, Time Out hosts its annual hot cocktail festival, Hotboozapalooza. Loved by our readers, it's the perfect festive antidote to cheesy Christmas parties.
The insight
We brought Nescafe Azera’s Stay Curious campaign to life across a 4 day series of events within a bespoke pop up venue at Shoreditch’s Truman Brewery. Anyone curious enough to walk into the space was rewarded with a truly unique and immersive sensory experience and ticket holders were able to book and take part in a range of unique events such as gospel karaoke, HIIT workouts, silent discos and neon life drawing and, of course, espresso martini workshops. The live experience was amplified across London to the target audience through a series of digital features, video, social, high impact print formats and national competitions to attend the pop up to engage audiences from across the country.
What we did
Sell-out event
4 exclusive cocktail recipe videos
Cross-platform coverage
Over 2,400 hot cocktails consumed
600 tickets sold, including the 200 O2 Priority allocation
All attendees got to try each of the 4 cocktails on offer, which included an earl grey and gin cocktail and a whisky twist on an espresso martini
Released within the O2 Priority platform, hosted by WGS' brand ambassador
Print, digital and social coverage, both organic and paid, drove speedy ticket sales
The results
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Back to Media Centre
O2 Priority had headline sponsorship of Hotboozapalooza 2019, including logo integration across all collateral, an exclusive ticket allocation, and VIP area with cocktail masterclasses for O2 customers only. The event was ticketed via the Time Out Live platform, and William Grant & Sons partnered with us to provide the drinks. Things got seriously steamy.
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