Say Hello To TimeIn: Australia

In March, we changed our logo to Time In as part of our pledge to keep Australians entertained even if they’re stuck indoors; championing the independent businesses, artists and creatives making Sydney and Melbourne the vibrant cities they are.

This is

The focus of our audience shifted from event cancellations and closures to ways to stay positive and culturally engaged. As a result, Time In was born – to provide a safe and uplifting environment for brands to reach a highly engaged, housebound audience. We are dedicated to bringing you the best of Sydney and Melbourne, even while our readers themselves are staying indoors for a while. If there's something happening out there, Time In will let you know about it. We’ve not only written about great in experiences, we’ve also celebrated them through our very own Time In Awards. Our next big step is our Love Local strategy, helping readers decide who to support as we slowly transition back to out. Time Out will remain Time In while our cities are on lockdown – but we’ll keep Time In going when Time Out returns, too. Why? Because our audience likes it. A lot, in fact...

Time Out Studio exists to give brands access to our quality editorial platforms. Speak to our audience in the Time Out voice, and utilise our authority in terms of engagement, scale and expertise.

We produce content that reads and feels like Time In editorial, resonates with our readers, and most importantly, drives action. Whether it’s DIY at home, inspiration to upskill, shopping guides, quizzes, video, games or more, we can produce something as simple as a one off, right through to an annual ongoing partnership. Time In ensures service, results and also learnings to ensure your campaign is successful not only now, but for your brand in the future.

We have the advantage of being able to tap into our global Time In network. We can consult in real time, with real insight and understanding of what makes our cities great.

And if you want real integration? Say hello to the Time In Studio…

YoY increase in unique visitors

57%

YoY increase in website visits

78%

YoY increase in website visits from social

185%

1 Jan 2019

8 Feb 2020

17 Mar 2020

24 Apr 2020

1 Jan 2020

8 Feb 2020

17 Mar 2020

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1 Jan 2020

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1 Jan 2020

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Food & drink

Health

Shopping

Activities

Food & drink

Health

Shopping

Activities

Searches for...

We’ve been busy doing things a bit differently for the past little while...

Display idea: No content, no worries: this quick-fix display solution will ensure your brand is seen across relevant Time In content. 1 x weekly sponsorships 1 x week homepage takeover 100k targeted billboards 100k mobile MRECS

Display idea

Here’s how you can get involved

Whether it’s owning Time In content themes or targeting specific users through curated content marketing campaigns, we can help you speak to the people you want to reach. Think of Time In as your marketing extension – we’re able to produce quality written, visual and interactive content, video and social media in house – all with a guaranteed engaged audience at the end. Our team of dedicated professionals is here to help and has an array of ready-to-go content solutions that can be tailored to suit your needs.

The Time In Studio

If in need of some inspiration, here are two packages worth considering:

Content idea

Content idea: Got a need, but don’t know where to start? This quick-fix content solution will ensure your brand is top of mind when our readers are hungry for action. 1 x extended content solution 1 x week homepage presence 100k ROS content display Organic Facebook presence Sponsored Facebook presence Organic Instagram presence Dedicated newsletter send

The audience data on...

Time In content trends

As people adjusted to spending more time in, we saw spikes in views on articles related to films/streaming, food/drink delivery services, things to keep you entertained and ways to bring culture into your home. These are all key content pillars that we’re continuing to update and add to on a daily basis, alongside the latest news on the lifting of restrictions. Content such as gyms reopening in NSW and this Victorian road trip feature performed exceptionally well in late May, showing that people are hungry to explore safe ways to get out and about in our beautiful cities. Readers have turned to us to find out the latest news on the lockdown restrictions. We interpret the traffic to these ‘news’ features as reflective of a high level of trust and engagement from Time Out’s audience in a time when the attention economy is skewing towards hard news mastheads.

100

Here’s the data to prove it...

Music and Podcasts

Of these users fall into Entertainment segment of users engaging with our more traditional content around best shows and gigs, as well events and activities

93%

Of these users fall into our “Time In: Theatre” segment of users who are actively engaged with our Time In content relating to theatres offering live-streaming of shows

81%

Of these users in this segment have accessed Time Out articles through social media platforms including Facebook, Instagram and Twitter

56%

Users in our Time In: Music & Podcasts segment are particularly engaged with our Time In content related to inventive ways that artists and venues are bringing gigs and performances to our living rooms, as they adjust to the current climate. Podcasts have also never been more popular as users look to our podcast recommendations to keep our bodies, spirits and minds engaged to get us through days working from home. These users are particularly interested in new developments across the music and podcast space.

• The National Theatre is going to stream a free play every Thursday night • London’s home of dance, Sadler’s Wells, is streaming shows and workshops for free • 51 Best '80s Songs You Should Add to Your Playlist • 100 best party songs: the ultimate party playlist • Best Upcoming Live-Streaming Concerts and DJ Nights

Books

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

75%

Of these users also fall into our “Time In: Music & Podcasts”, of users engaging with content around the best music and podcasts to listen to whilst staying indoors

54%

Of these users also fall into our “Theatre Lovers” segment of users who have previously engaged with Theatre reviews and upcoming shows

50%

Users in our Time In: Books segment are particularly engaged with all things “Time In” especially around our content on the best books to read whilst staying in. Combining this with users who have engaged with our more traditional content on book shops and reading, gives the opportunity to target users who love to read and will be looking out for upcoming books or alternative ways to carry on reading now they can’t get to bookshops.

• The National Theatre is going to stream a free play every Thursday night • This ‘National Emergency Library’ is offering free online access to 1.4 million books • David Walliams is releasing a free kids’ audiobook every day for 30 days • Haunting photos of London’s busiest landmarks now they’re completely empty • David Attenborough: ‘Everybody should be aware of what’s happening to the whole world’

Walks

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

91%

Of these users fall into our “Time In: Virtual Tours” segment, of users researching any live streaming tours happening in their city

81%

Of these users also fall into our “Time In: Fitness” segment of users who are looking for the best home-workouts to stream whilst staying in

41%

Users in our Time In: Walks segment are looking for the best ways to enjoy fresh air during the current situation. They are most engaged with content around the most scenic walks to take in their city, or walking routes of the best attractions to see. This gives the opportunity to target users who are making the most of stretching their legs whilst staying in, and who are looking ways to stay active.

• London’s Victoria Park has closed indefinitely • Haunting photos of London’s busiest landmarks now they’re completely empty • The UK’s National Parks want you to stay away, please • Really Pretty Walks Around London | 7 Pretty London Walking Routes • In Pictures: Empty City Streets During the Coronavirus Crisis

Games

Of these users also fall into our “Finance Savvy Purchasers” segment of users looking for the best deals across Time Out

76%

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

72%

Of these users in this segment have accessed Time Out articles through social media platforms including Facebook, Instagram and Twitter

66%

Users in our Time In: Games segment are particularly engaged with all Time In content related to games, including articles such as the best video games to play online with friends or best board games to get into. Combining this with users who have previously engaged with our more traditional content around gaming such as the best board game bars, or arcade game bars, gives the opportunity to target users who have demonstrated an interest in all things gaming now they are staying in.

• Yale’s super-popular happiness class is available online for free • 50 Best Things To Do When You’re Stuck At Home • Watch now: These 360-degree cherry blossom VR videos are incredibly soothing • Best Video Games To Play For Hours | Games To Get Lost I • Feeling stressed? Playing Pictionary with a robot might help

Bars

Of these users fall into our “City Socialisers” segment of users who were previously engaged with our my traditional content around going out in the city with a group of friends

79%

Of these users fall into our “Time In: Cooking” segment of users who are engaging with our content relation to live-stream cooking lessons, or things to cook whilst staying in

61%

Of these users also fall into our “Time In: Fitness” segment of users who are looking for the best home-workouts to stream whilst staying in

30%

Users in our Time In: Bars segment are particularly engaged with Time In content relating to new initiatives bars in their city are taking part in, including the bars that are delivering to their door as well as live streaming cocktail masterclass lessons. Combining this with users who have engaged with our more traditional content around bar & pub reviews, or who have bought cocktail making experience tickets through Time Out. This gives the opportunity to target users who are looking for ways to continue socialising and enjoying a drink whilst at home.

• 50 Best Things To Do When You’re Stuck At Home • Five things you should know before using Houseparty • 10 delicious ways to get groceries and food delivered in London • Drink along at the first ever online beer festival • You can sit at the bar of this virtual pub tonight. Or right now, in fact

Films & Streaming

Of these users fall into Entertainment segment of users engaging with our more traditional content around best shows and gigs, as well events and activities

89%

Of these users fall into our “Tech Enthusiasts” segment of users who like to keep up to date to latest tech trends

86%

Of these users also fall into our “High Earners” segment of users engaging with luxury content

56%

Now is the time to start working through that must-watch film-list, and users in our Time In: Films & Streaming segment are doing just that, engaging with our content around the best films streaming right now to your living rooms, as well as live-streaming events being put on. Blending this with our traditional film content around the new releases in cinemas and film reviews, this segment of users are fully up to date with upcoming films and streaming events.

• The National Theatre is going to stream a free play every Thursday night • London’s home of dance, Sadler’s Wells, is streaming shows and workshops for free • 30 Best movies on Netflix UK | Films to watch right now on Netflix • 100 Best Comedy Movies | Funniest Films To Watch Now • 50 Best Things To Do When You’re Stuck At Home

Working from home

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

73%

Of these users fall into our “City Socialisers” segment of users who were previously engaged with our my traditional content around going out in the city with a group of friends

69%

Of these users are actively researching any upcoming virtual tours that are being live-streamed in their city

50%

Users in our Time In: Working from Home segment are particularly engaged with Time In content relating to adjusting to working from home, whether it be reading our essential tips for working from home or our recommended playlists for kickstarting motivation, users in this segment are adjusting to their new office set up. This gives the opportunity to target users who we know are settling in to a new pattern of working.

• 50 Best Things To Do When You’re Stuck At Home • Battersea Dogs & Cats Home sees a surge in adoptions • Sign up for these 450 Ivy League courses for free online right now • It’s Earth Hour this weekend – here’s how to join in from home • The best online yoga classes for streaming at home

Time In

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

98%

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

65%

Of these users who have purchased a ticket to an arts class through Time Out, fall into our Time In: Arts & Crafts segment

42%

Users in our Time In: Arts & Crafts segment are particularly engaged with all things “Time In” especially around our content around best things to make or art related live streaming. Combining this with users who have engaged with our more traditional content on the best art galleries and exhibitions, or bought tickets through Time Out to art classes. This gives the opportunity to target users who will be looking for alternative ways to get creative and stay up to date with the latest exhibitions

• The National Theatre is going to stream a free play every Thursday night • You can do virtual tours of almost every major London museum and gallery • How to use Houseparty: the social app keeping isolated people connected • Guess what’s happened to London pollution now everybody’s staying in • Haunting photos of London’s busiest landmarks now they’re completely empty

Cooking

Of these users fall into our “Restaurant Goers” segment of users who were previously regularly eating out in their city

92%

Of these users fall into our “Time In: Bars & Pubs” segment of users engaging with our content around bars offering drinks & cocktail delivery

42%

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

94%

Users in our Time In: Cooking segment are particularly engaged with all things “Time In” especially around our content around best things to cook or food to order whilst staying in. Combining this with users who have engaged with our more traditional content on restaurants reviews, or who have bought food & drink experiences as well as cookery lessons through Time Out. This gives the opportunity to target users who are looking for ways to continue improving their cookery skills whilst staying in.

• The National Theatre is going to stream a free play every Thursday night • The Top London Restaurants Now Doing Takeaway And Home Delivery • 10 delicious ways to get groceries and food delivered in London • Time In: the best things to do at home • Guess what’s happened to London pollution now everybody’s staying in

Kids

Of these users also fall into our “Time In: Music & Podcasts”, of users engaging with content around the best music and podcasts to listen to whilst staying indoors

52%

Of these users fall into our “Entertainment” segment, of users who have previously browsed our traditional content around top events and shows in their city

70%

Of these users fall into our “Time In: Virtual Tours” segment, of users researching any live streaming tours happening in their city

49%

Our Time In: Kids segment contains users who have demonstrated a particular interest in our Time In content tailored towards the best things to keep kids entertained whilst we are staying inside combining this with users who have previously engaged with our more traditional kids content, gives the opportunity to target families who may be looking for other options in keeping kids occupied whilst indoors.

• The National Theatre is going to stream a free play every Thursday night • David Walliams is releasing a free kids’ audiobook every day for 30 days • 50 Best Family Movies to Watch With Your Kids • Guess what’s happened to London pollution now everybody’s staying in • ‘The thing that saves you is the routine.’ How to deal with cabin fever by a former prisoner

Theatre

Of users previously categorised as “Highbrow Culture Vultures also fall into our “Time In: Theatre” segment

92%

Of these users fall into our “Finance Savvy Purchasers” segment of users who keep close control of their finances

59%

Of these users also fall into our “City Socialisers” segment of users engaging with our Nightlife and Area Guide content

29%

Users in our Time In: Theatre segment are a highly sophisticated and cultured audience, with an appetite for The Arts - They’ll be using their Time In to stream the best Theatre productions, discover a new favourite podcast, or even by taking part in an online Ballet workshop! Using this segment alongside users who would be planning their next trip to the Theatre, enables us to target those still looking to enjoy their much needed Theatre fix.

• The National Theatre is going to stream a free play every Thursday night • The best theatre shows to stream online right now • Theatre you can watch while London is closed • One Man, Two Guvnors | Theatre in London • 50 Best Things To Do When You’re Stuck At Home

Virtual Tours

Of people previously viewing Things To Do content through Time Out, fall into our “Time In: Virtual Tours” segment

91%

Of users fall into our “City Socialisers” segment of users who keep up to date on the best Restaurants and Bars to try

54%

Of these users also fall into our “Tech Enthusiasts” segment

26%

Users in our Time In: Virtual Tours segment are adventurous explorers, with a specific interest in Things To Do. During the current period of downtime, these users will be keeping busy online by perusing art galleries and museum exhibitions, sitting at the bar of a virtual pub, or even live streaming feeding time at the Zoo! This newly populated segment provides a fresh opportunity to reach a resourceful group, who are satisfying their eclectic interests and passions virtually, while staying home.

• 50 Best Things To Do When You’re Stuck At Home • You can do virtual tours of almost every major London museum and gallery • Virtual pasta-making with Nonna Nerina • Stuck At Home? Check Out These Amazing Virtual Museum Tours • You can now take a virtual tour of Buckingham Palace and the Royal Collection

Fitness

Of people previously buying fitness classes through Time Out, fall into our “Time In: Fitness” segment

77%

Of these users fall into our “Tech Enthusiasts” segment of users who like to keep up to date to latest tech trends

50%

Of these users also fall into our “High Earners” segment of users engaging with luxury content

20%

Users in our Time In: Fitness segment are particularly engaged with all things “Time In” relating to fitness, whether it be researching the best home workouts, or which yoga studios are offering live-stream classes. Blending this with our users who would usually be researching the best fitness classes and gyms in London, gives an opportunity to target users who will be looking for an alternative to continue their usual active lifestyle.

• Someone's made a map of London out of passports to show diversity in the city • My non-dairy diary: fitness hacks • The best online yoga classes for streaming at home • Superstar personal trainer Joe Wicks is streaming daily PE lessons for kids out of school • These eerie pictures show London as a ghost town

Health & Beauty

Of these users fall into our “self-improvers” segment of users who are most engaged with our content around self-help

91%

Of these users fall into our “Shopping Enthusiasts” segment of users who frequently purchase through Time Out offers, and who are researching best shopping experiences in London

54%

Of these users also fall into our “Time In:Books” segment of users who are engaging with our Time In content around top books to read

52%

Users in our Time In: Beauty segment are particularly engaged with all things “Time In” relating to health & beauty, whether it be researching the best beauty products or streaming wellness classes online. Blending this with our users who would usually be researching the best beauty shops and products in London, or buying spa retreats and treatments through Time Out offers, gives an opportunity to target users are looking to up their beauty regimes.

• How to get a good night’s sleep when you’re in lockdown • The best online yoga classes for streaming at home • 8 best meditation apps to help you calm the f**k down • The best online fitness classes to stream during self-isolation • £14 for an online home makeover course | exclusive London offer by Time Out