Say Hello To TimeIn: US

A short while ago at Time Out, we changed our logo to Time In as part of our pledge to keep our audience in cities across the country entertained even while they’re stuck inside. Our audience is looking for ways to stay positive, culturally engaged and informed – and we’re still there to inspire and entertain them, every hour, every day. We’re also doing what we always do: championing the independent businesses, artists and creatives who continue to keep our cities as vibrant as they are. Time In provides a safe and uplifting environment for brands to reach a highly engaged housebound audience.

Say hello to

We are dedicated to showcasing the best of our cities, even while we’re all indoors. No matter what US city you’re in, if we spot something out there to make your time inside more enriching, Time In will let you know about it.

Time Out will remain Time In while we’re all advised to stay at home – but we’ll keep Time In going when Time Out returns, too. Why? Because our audience likes it. A lot, in fact…

This in-house studio exists to give brands access to Time Out’s high-quality editorial platforms – and the chance to speak to our audience just like we do. That means we’ll create and share world-class content on your behalf.

Everything we create is bespoke, and we only make content that we know will really resonate with Time Outers, whether it’s a huge virtual music festival, a video series, a fully interactive content hub, a simple digital feature or a year-long campaign that leverages Time Out’s global network, we’ll ensure it looks and feels like all the other great stuff we make.

Think of it as taking a brand, wrapping it up in Time Out, and giving it to our audience to enjoy.

Say hello to the Creative Solutions Content Studio…

61.7m

post impressions (61% on previous 28 days)

unique users (+51% on previous 28 days)

12.6m

new users (+95% on previous 28 days)

5.33m

YoY increase in unique visitors to website

20%

YoY increase in website visits

25%

YoY increase in website visits from social

300%

interaction rate (+10% in previous 28 days)

1.1%

new followers (previous 28 days)

6.8k

new followers (2020 to date)

39.9k

24 Dec 2019

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Film Related Content

Home Activities

Delivery Rated Items

Virtual Tours & Online Activities

Film Related Content

Home Activities

Delivery Rated Items

Virtual Tours & Online Activities

Searches for...

We’re doing things a bit differently right now

Our £10k display package includes our Time In audience segment, newsletter and organic Instagram. • Newsletter Takeover - 580,000 subscribers • 1st Party Time In Audience Segment - Mixed Formats - 250,000 impresssions • Organic Instagram Post - 840,000 followers Total Package Value: £14.5k

How to work with us

Whether it’s owning Time In content themes or targeting specific users through our market-leading, first-party audience segmentation tools, we can help you speak to the people you want to speak to.

Creative Solutions Content Studio

Our £15k content package includes an online article, newsletter, Time In audience buy and an organic Instagram post. • Newsletter Takeover - 580,000 subscribers • 1st Party Time In Audience Segment - Mixed Formats - 250,000 impresssions • Organic Instagram Post - 840,000 followers • Online Article - 4,454 guaranteedpage views + social and native promotion Total Package Value: £22k

Users in our “Time In” segment are engaged with all content around staying in – whether that’s the best live streaming events, bars delivering drinks to your door, or discovering a brand-new indoor hobby. Our Time In content is dedicated to making sure that our users don’t go un-entertained even while they’re stuck inside and are able to enjoy a bit of their city in their living room.

Most Viewed Content Over Last 7 Days…

• People in Miami are throwing all kinds of balcony parties – and the videos are incredible. • MoMA is offering free online art classes you can take at home. • HBO is offering 500 free hours of TV and movies to kill your quarantine boredom. • You can now download over 300,000 books from the New York Public Library for free. • Five things you should know before using Houseparty.

Of these users also fall into our 'Culture Vultures' segment of users who have previously engaged with content around arts & culture events in their city

88%

Of these users also fall into out 'Time In: Film & Streaming', of users engaging with content around the best movies and series to watch whilst staying in

64%

Of these users also fall into our 'Finance Savvy Purchasers' segment of users looking for the best deals across Time Out.

55%

Time In

The audience data on...

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Time In content trends

As people adjust to spending more time in, we’ve seen spikes in views on articles related to movies/streaming, food/drink delivery services, online classes, things to keep you entertained indoors and ways to bring culture into your home. These are all key content pillars which we’re updating and adding to on a daily basis, sharing the latest Time In news with our audience every hour, as well as developing useful guides on topics such as high-end food delivery and how to keep the kids entertained.

100

Here’s the data to prove it...

TOP PERFORMING EDITORIAL FEATURES

Music and Podcasts

Of these users fall into Entertainment segment of users engaging with our more traditional content around best shows and gigs, as well events and activities

88%

Of these users fall into our “Time In: Theater” segment of users who are actively engaged with our Time In content relating to theaters offering live-streaming of shows

62%

Of these users in this segment have accessed Time Out articles through social media platforms including Facebook, Instagram and Twitter

65%

Users in our Time In: Music & Podcasts segment are particularly engaged with our Time In content related to inventive ways that artists and venues are bringing gigs and performances to our living rooms, as they adjust to the current climate. Podcasts have also never been more popular as users look to our podcast recommendations to keep our bodies, spirits and minds engaged to get us through days working from home. These users are particularly interested in new developments across the music and podcast space.

• 51 Best '80s Songs You Should Add to Your Playlist • 50 Best Karaoke Songs and Sing-Alongs of All Time • On Sunday, Elton John hosts an at-home concert starring Alicia Keys, Billie Eilish & Mariah Carey • Heartwarming videos of tonight's citywide clap for essential workers • The Metropolitan Opera is streaming free performances every night again this week

TOP PERFORMING EDITORIAL FEATURES

Books

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

54%

Of these users also fall into our “Time In: Music & Podcasts”, of users engaging with content around the best music and podcasts to listen to while staying indoors

34%

Of these users also fall into our “Finance Savvy Purchasers” segment of users looking for the best deals across Time Out

98%

Users in our Time In: Books segment are particularly engaged with all things “Time In” especially around our content on the best books to read while staying in. Combining this with users who have engaged with our more traditional content on book shops and book clubs, gives the opportunity to target users who love to read and will be looking out for upcoming books or alternative ways to carry on reading now they can’t get to bookshops.

• The National Theatre is going to stream a free play every Thursday night • This ‘National Emergency Library’ is offering free online access to 1.4 million books • David Walliams is releasing a free kids’ audiobook every day for 30 days • Haunting photos of London’s busiest landmarks now they’re completely empty • David Attenborough: ‘Everybody should be aware of what’s happening to the whole world’

TOP PERFORMING EDITORIAL FEATURES

Walks

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

86%

Of these users fall into our “Time In: Virtual Tours” segment, of users researching any live streaming tours happening in their city

75%

Of these users also fall into our “Time In: Fitness” segment of users who are looking for the best home- workouts to stream while staying in

29%

Users in our Time In: Walks segment are looking for the best ways to enjoy fresh air during the current situation. They are most engaged with content around the most scenic walks to take in their city, or walking routes of the best attractions to see. This gives the opportunity to target users who are making the most of stretching their legs while staying in, and who are looking ways to stay active.

• Mayor Lightfoot is threatening to shutdown Chicago’sparks, while police begin issuing citations • Best Scenic Drives in Los Angeles, From the Mountains to the Beach • Some L.A. parks are closing until further notice after abusy weekend on the trails • Basketball hoops are being removed from 80 NYCparks • Twenty photos of NYC's busiest places that are now completely empty

TOP PERFORMING EDITORIAL FEATURES

Games

Of these users also fall into our “Finance Savvy Purchasers” segment of users looking for the best deals across Time Out

76%

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

73%

Of these users fall into our “Tech Enthusiasts” segment of users who like to keep up to date to latest tech trends

20%

Users in our Time In: Games segment are particularly engaged with all Time In content related to games, including articles such as the best video games to play online with friends or best board games to get into. Combining this with users who have previously engaged with our more traditional content around gaming such as the best board game bars, or arcade game bars, gives the opportunity to target users who have demonstrated an interest in all things gaming now they are staying in.

• Heartwarming videos of tonight's citywide clap for essential workers • Yale’s super-popular happiness class is available online for free • This new Chicago café will deliver dinner and a board game to your apartment • Watch now: These 360-degree cherry blossom VR videos are incredibly soothing • NYC restaurants are offering care packages with games and toilet paper

Most Viewed Content Over Last 7 Days...

Bars

Of these users fall into our “City Socializers” segment of users who were previously engaged with our my traditional content around going out in the city with a group of friends

75%

Of these users fall into our “Time In: Cooking” segment of users who are engaging with our content relation to live-stream cooking lessons, or things to cook while staying in

54%

Of these users also fall into our “Time In: Fitness” segment of users who are looking for the best home- workouts to stream while staying in

19%

Users in our Time In: Bars segment are particularly engaged with Time In content relating to new initiatives bars in their city are taking part in, including the bars that are delivering to their door as well as live streaming cocktail masterclass lessons. Combining this with users who have engaged with our more traditional content around bar & pub reviews, or who have bought cocktail making experience tickets through Time Out. This gives the opportunity to target users who are looking for ways to continue socializing and enjoying a drink while at home.

• Heartwarming videos of tonight's citywide clap for essential workers • 9 Best Alcohol Delivery Services in NYC • 50 Best Drinking Songs and Songs About Drinking • Marie's Crisis is staying open as a virtual piano bar every night • Learn how to up your home bar game from thecountry's best bartenders

TOP PERFORMING EDITORIAL FEATURES

Movies & Streaming

Of these users fall into Entertainment segment of users engaging with our more traditional content around best shows and gigs, as well events and activities

85%

Of these users fall into our “Tech Enthusiasts” segment of users who like to keep up to date to latest tech trends

47%

Of these users also fall into our “Time In: Music & Podcasts”, of users engaging with content around the best music and podcasts to listen to while staying indoors

37%

Now is the time to start working through that must-watch movie-list, and users in our Time In: Movies & Streaming segment are doing just that, engaging with our content around the best movies streaming right now to your living rooms, as well as live-streaming events being put on. Blending this with our traditional movie content around the new releases in cinemas and movie reviews, this segment of users are fully up to date with upcoming films and streaming events.

• 50 Best Family Movies to Watch With Your Kids • The world’s coolest theatre is streaming a play every night for free • An Australian zoo is running a 24/7 koala livestreaming service • 100 Best Comedy Movies | Funniest Films To Watch Now • 26 Best Family Comedy Movies That'll Make You Laugh Out Loud

TOP PERFORMING EDITORIAL FEATURES

Working from home

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

71%

Of these users in this segment have accessed Time Out articles through social media platforms including Facebook, Instagram and Twitter

73%

Of these users fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

40%

Users in our Time In: Working from Home segment are particularly engaged with Time In content relating to adjusting to working from home, whether it be reading our essential tips for working from home or our recommended playlists for kickstarting motivation, users in this segment are adjusting to their new office set up. This gives the opportunity to target users who we know are settling in to a new pattern of working.

• New Yorkers are planning a citywide clap for essentialworkers tonight • Heartwarming videos of tonight's citywide clap for essential workers • 50 Best Things To Do When You’re Stuck At Home • 9 things you might not know about the Illinois ‘stay-at-home’ order • 15 photos of people struggling to work from homewith pets around

TOP PERFORMING EDITORIAL FEATURES

Arts & Crafts

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

99%

Of these users fall into our “Time In: Books” segment of users who are particularly engaged with our Time In content related to the best books to be reading

61%

Of these users fall into our “Movie Lovers” segment of users who keep up to date with the latest blockbusters and regularly read our film reviews

50%

Users in our Time In: Arts & Crafts segment are particularly engaged with all things “Time In” especially around best things to make content or art related live streaming. Combining this with users who have engaged with our more traditional content on the best art galleries and exhibitions, or art classes going on in their city. This gives us the opportunity to target users who will be looking for alternative ways to get creative and stay up to date with the latest exhibitions.

• These cartoons perfectly capture what life feels like in New York right now • Patrick Stewart is posting a Shakespeare sonnet a day until this horror is over • The Metropolitan Museum of Art is offering head-spinning virtual tours of its grandest spaces • This new Chicago café will deliver dinner and a board game to your apartment • Top Famous Paintings in Art History Of All Time Ranked

TOP PERFORMING EDITORIAL FEATURES

Cooking

Of these users fall into our “Restaurant Goers” segment of users who were previously regularly eating out in their city

92%

Of these users fall into our “Time In: Books” segment of users engaging with the best books to read while they stay inside

46%

Of these users also fall into our “Culture Vultures” segment of users who have previously engaged with content around arts & culture events in their city

95%

Users in our Time In: Cooking segment are particularly engaged with all things “Time In” especially around our content around best things to cook or food to order while staying in. Combining this with users who have engaged with our more traditional content on restaurants reviews, or newest restaurant openings in their city. This gives the opportunity to target users who are looking for ways to continue improving their cooking skills while staying in.

• These 6 Michelin-starred Chicago restaurants are now offering takeout • Virtual pasta-making with Nonna Nerina | Live-streaming • These cartoons perfectly capture what life feels like in New York right now • Chicago’s unemployed restaurant workers can pick up dinner and groceries at Big Star • Gucci Osteria’s Massimo Bottura is offering free virtual cooking classes on Instagram

TOP PERFORMING EDITORIAL FEATURES

Kids

Of these users fall into our “Time In: Virtual Tours” segment, of users researching any live streaming tours happening in their city

45%

Of these users fall into our “Film Lovers” segment, of users who enjoy keeping up with the latest blockbusters

33%

Of these users also fall into our “Finance Savvy Purchasers” segment of users looking for the best deals across Time Out

42%

Our Time In: Kids segment contains users who have demonstrated a particular interest in our Time In content tailored towards the best things to keep kids entertained while we are staying inside combining this with users who have previously engaged with our more traditional kids content, gives the opportunity to target families who may be looking for other options in keeping kids occupied while indoors.

• Patrick Stewart is posting a Shakespeare sonnet a day until this horror is over • 51 Best '80s Songs You Should Add to Your Playlist • 50 Best Family Movies to Watch With Your Kids • How close is NYC to instituting a rent freeze? • 50 Best Karaoke Songs and Sing-Alongs of All Time

TOP PERFORMING EDITORIAL FEATURES

Theatre

Of users previously categorized as “Entertainment” also fall into our “Time In: Theatre” segment

94%

Of these users fall into our “Culture Vulture” segment of users who regularly engage with our Art and Dance content

57%

Of these users also fall into our “Restaurant Goers” segment of users engaging with food and drink verticals

24%

Users in our Time In: Theater segment are a highly sophisticated and cultured audience, with an appetite for The Arts - They’ll be using their Time In to stream the best theater productions, check out a Shakespeare play, or even by taking part in a virtual pasta making class! Using this segment alongside users who would be planning their next trip to the theater, enables us to target those still looking to enjoy their much needed theater fix.

• The National Theater is going to stream a free play every Thursday night • The world’s coolest theater is streaming a play everynight for free • Patrick Stewart is posting a Shakespeare sonnet a day until this horror is over • 51 Best '80s Songs You Should Add to Your Playlist • The Best Musicals on BroadwayHD You Can WatchFrom Home Today

TOP PERFORMING EDITORIAL FEATURES

Virtual Tours

Of people previously viewing Things To Do content through Time Out, fall into our “Time In: Virtual Tours” segment

91%

Of users fall into our “City Socializers” segment of users who keep up to date on the best Restaurants and Bars to try

54%

Of these users also fall into our “Wine, Beer and Spirit” segment

27%

Users in our Time In: Virtual Tours segment are adventurous explorers, with a specific interest in Things To Do. During the current period of downtime, these users will be keeping busy online by perusing art galleries and museum exhibitions, sitting at the bar of a virtual pub, or even live streaming feeding time at the Zoo! This newly populated segment provides a fresh opportunity to reach a resourceful group, who are satisfying their eclectic interests and passions virtually, while staying home.

• Virtual pasta-making with Nonna Nerina | Live-streaming • Stuck At Home? Check Out These Amazing VirtualMuseum Tours • VTake a digital tour of some of Frank Lloyd Wright’siconic Chicagoland buildings • Marie's Crisis is staying open as a virtual piano bar every night • The Metropolitan Museum of Art is offering head-spinning virtual tours of its grandest spaces

TOP PERFORMING EDITORIAL FEATURES

Fitness

Of these users fall into Entertainment segment of users engaging with our more traditional content around best shows and gigs, as well events and activities

73%

Of these users fall into our “Time In: Theater” segment of users who are actively engaged with our Time In content relating to theaters offering live-streaming of shows

52%

Of these users also fall into our “High Earners” segment of users engaging with luxury content

19%

Users in our Time In: Fitness segment are particularlyengaged with all things “Time In” relating to fitness, whether it be researching the best home workouts, or which yoga studios are offering live-stream classes. Blending this with our users who would usually be researching the best fitness classes and gyms in their city, gives an opportunity to target users who will be looking for an alternative to continue their usual active lifestyle.

• Heartwarming videos of tonight's citywide clap for essential workers • You can now watch 2,000 fitness tutorials for free on ClassPass • The best online yoga classes for streaming at home • Runyon Canyon is closed because it was just too busy right now • Best running songs to make every workout better