CMA enforcement post DMCC?
From Spring 2025, the CMA gains powers to impose steep fines for consumer protection breaches.
These fines will target greenwashing under the DMCC act, with potentially hefty penalties.
Which sectors will the CMA target next?
The CMA may scrutinise industries already flagged by the ASA.
These include airlines, vehicles, food and drink potentially following ongoing EU investigations into suspected greenwashing practices.
Differences in UK and EU regulations
Post-Brexit, the UK pursues a less prescriptive approach than the EU's stricter directives.
With the UK retaining its Green Claims Code; future alignment remains uncertain.
