B2B Influencer Marketing Predictions
from Top Experts and Influencers
Jay Baer
“With competition for influencers skyrocketing, brands will make longer term commitments to preferred influencers, working with them on comprehensive programs. In turn, influencers will make non-compete commitments to specific brands. The same way Matthew McConaughey cannot endorse Lincoln and Toyota, B2B influencers will need to tie their influence to one competitor per industry.”
Keynote Speaker, Best Selling Author and Founder, Convince & Convert
Founder and Chief Executive Officer, Traackr
Pierre-Loïc Assayag
“Rising costs of digital advertising and crowded markets make it more important for businesses to find more meaningful ways to market to their buyers. The future belongs to businesses who find creative, authentic, and transparent ways to partner with influencers to elevate their own brand and reach audiences where they want to be.”
Author, Founder, Unconventional Ventures
Theodora Lau
“I believe storytelling will gain prominence in B2B marketing as brands seek to connect to their audience in new and different ways; and we have a unique opportunity to help shape the stories through a lens of shared purpose and vision of the future.”
CEO, Thulium
Tamara McCleary
“Skeptical of leadership, brands, and conventional authority, buyer perceptions have changed making relationships a critical piece of the marketing ROI equation. People make purchasing decisions based on recommendations and perceptions of people (not brands) they respect and trust. Influencers will be essential for humanizing B2B brands in 2022.”
Best Selling Author and Senior Vice President Channel Sales, Total Network Service
Kevin Jackson
“Like every other new business, the rapid and broad-based adoption of influencer marketing has demanded a much higher level of professionalism and innovation. Influencers must not only tailor their message to address their target audience’s primary business challenges, but they must also make themselves available for interactive exchanges via multiple social media communications channels.”
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