Decision Power
Decision Power is a metric (scored from 0 to 100) that helps you evaluate your campaign's ability to go after the most valuable impressions
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Relevance
Relevance is a metric (scored from 0 to 1000) that shows how well your targeting aligns with your most valuable customers — what we call the seed.
> 80 = Optimize
You’re giving yourself plenty of opportunities to reach your audience, so you can be selective in finding the best ones.
> 1x means you’re reaching relevant audiences. For example, a score of 2x indicates you’re twice as likely to reach people who are like your seed compared to the general population.
< 80 = Expand
You have fewer opportunities to reach your audience and may benefit from looking for them in more places or considering additional relevant audiences.
< 1x means you’re targeting an audience that does not look like your current seed.
Your audience is less relevant than the general population.
Ideal score: Aim for 80 and above,
so that you give your campaign room to be more selective, and so that you have room to make more optimizations.
Ideal score: Higher scores indicate greater relevance.
Lower-funnel strategies usually achieve the highest scores by targeting users who are most like previous purchasers.