Scenario: Opportunity for optimization
Scenario: Skewed toward specificity
Scenario: Inclined toward inclusion
Scenario: Positioned for performance
Relevance
Decision power
Relevance
Decision power
Your campaign has low Decision Power but high Relevance.
Your campaign is struggling with both low Decision Power and low Relevance.
Your campaign has a high Decision Power
but low Relevance.
Your campaign is in an ideal state, with high Decision Power and high Relevance.
Skewed towards specificity
Positioned for performance
What this means:
You’re reaching your most valuable audience but aren’t bidding competitively enough and/or can’t find them in enough places to spend your full budget.
What this means:
You may want to get ahead of potential pacing and performance issues.
What this means:
While you’re reaching a broad audience, the people in it are not the most likely to engage
or convert.
What this means:
Your campaign is set up to reach the right audiences at the best times, while also giving you flexibility to make adjustments that can boost performance even more.
Campaigns that target a highly valuable
but narrow audience are more likely to fall
into this zone.
Campaigns targeting a highly valuable
audience across a wide range of inventory
are likely to fall into this zone.
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VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Click on a scenario
for recommendations
Recommendations
Recommendations
Recommendations
Recommendations
Test lookalike audiences
Incremental
opportunities
Tap into support
Expand channels
Optimize inventory
Inventory expansion
Refine targeting
Optimize
Check seed
Check ad group health
Prioritize quality
Audience research
Relevance
Decision power
Relevance
Decision power
GET STARTED
GET STARTED
Connect with your
client services team
to identify additional ways to improve your campaign’s health.
Use insights from your seed to find high-value audiences that may improve both Decision Power and Relevance.
If you’re targeting specific deals, consider buying more of your desired publisher’s inventory by targeting a publisher list.
Consider reaching
your high-value
audience across
more publishers.
Explore additional channels wherein your high-value audience spends time.
Add more budget or explore more channels where your audience spends time.
Explore the
Programmatic Table
to find additional ways to express what you value.
See which of your settings are restricting/blocking
you from bidding.
Use quality filters to focus your investments on the best ad experiences.
Automate the process
of finding high-value audiences at scale.
Check that your seed represents your most valuable customers.
Use the Value Score toggle to find more relevant audiences.
Opportunity for optimization
Inclined toward inclusion
How
How
How
How
Campaigns that run into pacing and performance issues are likely to fall
into this zone.
Campaigns with broad inventory and broad audience targeting are more likely to fall into this zone.
Inventory Selection [Is] tile and Inventory Controls [Inv] tile
Budget Allocation [B] tile and Channel
[Ch] tile
Inventory Selection [Is] tile
Email your team
Data Marketplace
[Dm] tile
Inventory Controls
[Inv] tile
Koa Audiences [Ka] tile
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Data Marketplace
[Dm] tile
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Channels [Ch] tile
Where
Where
Where
Where
Ad Group [Ag] tile
Seeds [Se] tile
RELEVANCE
DECISION POWER