Skewed towards specificity
Campaigns that target a highly valuable but narrow audience are more likely to fall into this zone.
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Positioned for performance
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Opportunity for optimization
Campaigns that run into pacing and performance issues are likely to fall into this zone.
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Inclined toward inclusion
Campaigns with broad inventory and broad audience targeting are more likely to fall into this zone.
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RELEVANCE
DECISION POWER
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Optimize
Incremental opportunities
Scenario: Positioned for performance
Use quality filters to focus your investments on the best ad experiences.
Inventory Controls [Inv] tile
Budget Allocation [B] tile and Channel [Ch] tile
Audience and Optimization elements
Explore the Programmatic Table to find additional ways to express what you value.
Add more budget or explore more channels where your audience spends time.
What this means: Your campaign is set up to reach the right audiences at the best times, while also giving you flexibility to make adjustments that can boost performance even more.
Your campaign is in an ideal state, with high Decision Power and high Relevance.
Recommendations
How
Where
Prioritize quality
Refine targeting
Test lookalike audiences
Scenario: Inclined toward inclusion
Check that your seed represents your most valuable customers.
Seeds [Se] tile
Koa Audiences [Ka] tile
Data Marketplace [Dm] tile
Use the Value Score toggle to find more relevant audiences.
Automate the process of finding high-value audiences at scale.
What this means: While you’re reaching a broad audience, the people in it are not the most likely to engage or convert.
Your campaign has a high Decision Power but low Relevance.
Recommendations
How
Where
Check seed
Inventory expansion
Expand channels
Scenario: Skewed toward specificity
See which of your settings are restricting/blocking you from bidding.
Ad Group [Ag] tile
Channels [Ch] tile
Inventory Selection [Is] tile and Inventory Controls [Inv] tile
Consider reaching your high-value audience across more publishers.
Explore additional channels wherein your high-value audience spends time.
What this means: You’re reaching your most valuable audience but aren’t bidding competitively enough and/or can’t find them in enough places to spend your full budget.
Your campaign has low Decision Power but high Relevance.
Recommendations
How
Where
Check ad group health
Optimize inventory
Tap into support
Scenario: Opportunity for optimization
Use insights from your seed to find high-value audiences that may improve both Decision Power and Relevance.
Data Marketplace [Dm] tile
Inventory Selection [Is] tile
If you’re targeting specific deals, consider buying more of your desired publisher’s inventory by targeting a publisher list.
Connect with your client services team to identify additional ways to improve your campaign’s health.
What this means: You may want to get ahead of potential pacing and performance issues.
Your campaign is struggling with both low Decision Power and low Relevance.
Recommendations
How
Where
Audience research
Click on a scenario for recommendations
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Relevance
Decision power
Relevance
Decision power
Relevance
Decision power
Relevance
Decision power
Campaigns targeting a highly valuable audience across a wide range of inventory are likely to fall into this zone.