Skewed towards specificity
Campaigns that target a highly valuable but narrow audience are more likely to fall into this zone.
Optimize inventory
Tap into support
Quadrant: Opportunity for optimization
Use insights from your seed to find high-value audiences that may improve both Decision Power and Relevance. Where: Data Marketplace [Dm] tile
If you’re targeting specific deals, consider buying more of your desired publisher’s inventory by targeting a publisher list. Where: Inventory Selection [Is] tile
Connect with your client services team to identify additional ways to improve your campaign’s health.
What this means: You may want to get ahead of potential pacing and performance issues.
Your campaign is struggling with both low Decision Power and low Relevance.
Audience research
Positioned for performance
Campaigns targeting a highly valuable audience across a wide range of inventory are likely to fall into this zone.
Opportunity for optimization
Campaigns that run into pacing and performance issues are likely to fall into this zone.
Inclined toward inclusion
Campaigns with broad inventory and broad audience targeting are more lkely to fall into this zone.
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Recommendations
Inventory expansion
Expand channels
Quadrant: Skewed toward specific
Explore additional channels wherein your high-value audience spends time. Where: Channels [Ch] tile
What this means: You’re reaching your most valuable audience but aren’t bidding competitively enough and/or can’t find them in enough places to spend your full budget.
Recommendations
Your campaign has low decision power but high relevance.
Check ad group health
See which of your settings are restricting/blocking you from bidding. Where: Ad Group [Ag] tile
Consider reaching your high-value audience across more publishers. Where: Inventory selection [Is] tile and Inventory Controls [Inv] tile
Refine targeting
Test lookalike audiences
Quadrant: Inclined towards inclusion
Automate the process of finding high-value audiences at scale. Where: Koa Audiences [Ka] tile
What this means: While you’re reaching a broad audience, the people in it are not the most likely to engage or convert.
Recommendations
Your campaign has a high decision power but low Relevance.
Check that your seed represents your most valuable customers. Where: Seeds [Se] tile
Use the Value Score toggle to find more relevant audiences. Where: Data Marketplace [Dm] tile
Check seed
Optimize
Incremental opportunities
Quadrant: Positioned for performance
Add more budget or explore more channels where your audience spends time. Where: Budget Allocation [B] tile and Channel [Ch] tile
What this means: Your campaign is set up to reach the right audiences at the best times, while also giving you flexibility to make adjustments that can boost performance even more.
Recommendations
Your campaign is in an ideal state, with high Decision Power and high Relevance.
Use quality filters to focus your investments on the best ad experiences. Where: Inventory Controls [Inv] tile
Explore the Programmatic Table to find additional ways to express what you value. Where: Audience and Optimization elements
Prioritize quality
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Click on a scenario for recommendations
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Relevance
Decision power
Relevance
Decision power
Relevance
Decision power
Relevance
Decision power