Optimize
Incremental opportunities
Quadrant:
Positioned for performance
Recommendations
Your campaign is in an ideal state, with high Decision Power and high Relevance.
Prioritize
quality
Refine targeting
Test lookalike audiences
Quadrant:
Inclined towards inclusion
Recommendations
Your campaign has a high decision power but low Relevance.
Check seed
Inventory
expansion
Expand
channels
Quadrant:
Skewed toward specific
Recommendations
Your campaign has low decision power but high relevance.
Check ad group health
Optimize
inventory
Tap into
support
Quadrant:
Opportunity for optimization
Connect with your
client services team
to identify additional ways to improve your campaign’s health.
Recommendations
Your campaign is struggling with both low Decision Power and low Relevance.
Audience
research
Skewed towards specificity
Campaigns that target a highly valuable
but narrow audience are more likely to fall
into this zone.
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Relevance
Decision power
Positioned for performance
Campaigns targeting a highly valuable
audience across a wide range of inventory
are likely to fall into this zone.
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Relevance
Decision power
Opportunity for optimization
Campaigns that run into pacing and
performance issues are likely to
fall into this zone.
Relevance
Decision power
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Inclined toward inclusion
Campaigns with broad inventory and
broad audience targeting are more lkely
to fall into this zone.
VIEW RECOMMENDATIONS
Relevance
Decision power
VIEW RECOMMENDATIONS
Click on a scenario
for recommendations
VIEW RECOMMENDATIONS
VIEW RECOMMENDATIONS
Add more budget or explore more channels where your audience spends time.
Where: Budget Allocation [B] tile and Channel [Ch] tile
What this means:
Your campaign is set up to reach the right audiences at the best times, while also giving you flexibility to make adjustments that can boost performance even more.
Automate the process
of finding high-value audiences
at scale.
Where: Koa Audiences [Ka] tile
What this means:
While you’re reaching a broad audience,
the people in it are not the most likely to engage or convert.
Use the Value Score toggle to find more relevant audiences.
Where: Data Marketplace
[Dm] tile
Explore additional channels wherein your high-value audience spends time.
Where: Channels [Ch] tile
What this means:
You’re reaching your most valuable audience but aren’t bidding competitively enough and/or can’t find them in enough places to spend your full budget.
See which of your settings are restricting/blocking you from bidding.
Where: Ad Group [Ag] tile
Consider reaching your high-value audience across more publishers.
Where: Inventory selection [Is] tile and Inventory Controls [Inv] tile
Use insights from your seed to find high-value audiences that may improve both Decision Power and Relevance.
Where: Data Marketplace [Dm] tile
If you’re targeting specific deals, consider buying more of your desired publisher’s inventory by targeting a publisher list.
Where: Inventory Selection
[Is] tile
What this means:
You may want to get ahead of potential pacing and performance issues.
Use quality filters to focus
your investments on the best
ad experiences.
Where: Inventory Controls [Inv] tile
Explore the Programmatic Table
to find additional ways to express what you value.
Where: Audience and Optimization elements
Check that your seed represents your most valuable customers.
Where: Seeds [Se] tile