The Infinity Marketing Loop
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CONSIDERATION
AWARENESS
LOYALTY
ADVOCACY
PURCHASE
CONSIDERATION
Radio Content marketing Retargeting ads Email Direct mail
CTV
TV
Digital Audio
DOOH/OOH Display ads PR Online content Social media Paid search Traditional print ads Word of mouth Sponsorship and events
AWARENESS
LOYALTY
Loyalty programs Customer service and support Subscription models Exclusive offers
Influencer marketing Referral programs Online forums Customer reviews Surveys
ADVOCACY
PURCHASE
Store purchase Online purchase App purchase