The Infinity Marketing Loop
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CONSIDERATION
AWARENESS
LOYALTY
ADVOCACY
PURCHASE
RadioContent marketingRetargeting adsEmail Direct mail
CTV
TV
Digital Audio
DOOH/OOHDisplay adsPROnline contentSocial mediaPaid searchTraditional print adsWord of mouthSponsorship and events
LOYALTY
Loyalty programsCustomer service and supportSubscription modelsExclusive offers
Influencer marketingReferral programsOnline forumsCustomer reviewsSurveys
Store purchaseOnline purchaseApp purchase
PURCHASE
ADVOCACY
LOYALTY
AWARENESS
CONSIDERATION