QUESTION 1
Do you have your own planning
and forecasting tools?
YES
NO
QUESTION 2
Do you want to ingest data from The Trade Desk
into your planning and forecasting tools?
QUESTION 2
Ask your team at The Trade Desk
about ingesting reach curve data
into your planning and forecasting tools.
YES
NO
YES
NO
YES
NO
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YES
NO
YES
NO
QUESTION 2
Do you have linear budgets?
YES
NO
YES
NO
QUESTION 3
Do you know which publishers
you want to target?
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QUESTION 2
Ask your team at The Trade Desk for insights on the optimal budget split to maximize reach across linear and CTV buys.
This includes publisher-level recommendations.
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QUESTION 2
Ask your team at The Trade Desk
for insights on where your audience
spends time across CTV publishers.
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QUESTION 2
Ask your team at The Trade Desk
for a custom CTV forecast based
on your targeting parameters.
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QUESTION 2
Consider any of the following options as needed: optimal
budget splits between linear and CTV, custom CTV forecasting,
or audience overlap insights across CTV publishers.