Future of TV Report,
MOMS
45%
61%
MILLENNIALS
43%
52%
GEN Z
50%
55%
COMEDY
TRADITIONAL TV
STREAMING
CHINESE
JAPANESE
KOREAN
KOREAN
KOREAN
JAPANESE
AGES 55+
49%
34%
AGES 35-54
27%
49%
AGES 18-34
20%
51%
TRADITIONAL TV
STREAMING
JAPANESE
AGES 55+
47%
28%
AGES 35-54
28%
44%
AGES 18-34
22%
48%
TRADITIONAL TV
STREAMING
CHINESE
CHINESE
2020
2021
12%
15%
17%
20%
18%
27%
24%
25%
19%
20%
17%
16%
Source: The Trade Desk, 2021.