The Trade Desk and Insights Exchange
BVOD
on demand
67%
BVOD
FAST channels
71%
BVOD
streamed live
63%
COMEDY
TRADITIONAL TV
STREAMING
BOOMERS/SILENT
GEN X
MILLENNIAL
GEN Z
TOTAL
TOTAL
TOTAL
GEN Z
TRADITIONAL TV
STREAMING
GEN Z
TRADITIONAL TV
STREAMING
MILLENNIAL
MILLENNIAL
TRADITIONAL TV
STREAMING
GEN X
GEN X
TRADITIONAL TV
STREAMING
BOOMERS/SILENT
BOOMERS/SILENT
TRADITIONAL TV
STREAMING
74%
86%
71%
66%
75%
62%
70%
68%
65%
64%
61%
59%