FOOD
BEVERAGE
ALCOHOL
HOUSEHOLD SUPPLIES
PERSONAL CARE AND BEAUTY
TOYS AND ENTERTAINMENT
OVER-THE-COUNTER MEDICINE
FOOD
FOOD
BEVERAGE
BEVERAGE
ALCOHOL
ALCOHOL
HOUSEHOLD SUPPLIES
HOUSEHOLD SUPPLIES
PERSONAL CARE AND BEAUTY
PERSONAL CARE AND BEAUTY
OVER-THE-COUNTER MEDICINE
TOYS AND ENTERTAINMENT
TOYS AND ENTERTAINMENT
46%
57%
47%
40%
48%
45%
41%
52%
46%
48%
53%
48%
47%
56%
46%
36%
44%
40%
46%
51%
46%
Quality of merchandise
What’s driving brand loyalty?
OVER-THE-COUNTER MEDICINE
1
OVERALL VALUE
2
PRICE POINT
3
Ranked:
familiarity/
convenience
3
PRICE POINT
2
Quality of merchandise
1
OVERALL VALUE
3
PRICE POINT
2
Quality of merchandise
1
OVERALL VALUE
3
PRICE POINT
2
Quality of merchandise
1
PRICE POINT
3
OVERALL VALUE
2
Quality of merchandise
1
OVERALL VALUE
3
PRICE POINT
2
Quality of merchandise
1
OVERALL VALUE
3
PRICE POINT
2
Quality of merchandise
1
