In 2022, we announced integrations with a number of customer data platform (CDP) and clean room solutions, including Snowflake, Adobe, Salesforce, InfoSum, and Tealium. These integrations offer you the ability to maintain more privacy-conscious workflows while sending first-party data directly into our platform as Unified ID 2.0s (UID2s) for audience activation.
Elevate your first party data strategy.
Data and identity solutions that power omnichannel addressability — so you can reach your high-value audiences wherever they are
Discover high-value prospects using customer relationship management (CRM) data.
Improve addressability with UID2.
We kept the UID2 momentum going in 2022, with several of our large TV partners publicly announcing their support, including Paramount, Disney, AMC Networks, and FuboTV.
Extend your reach on Connected TV (CTV) with linear TV data.
Audience Accelerator is our new U.S. TV data offering that brings together best-of-breed data under one solution. It allows you to aggregate TV ad exposure and viewership data from a multitude of partners, including multichannel video programming distributors (MVPDs) and over-the-top (OTT) providers. You can then utilize this data to inform your programmatic strategies, focusing spend on expanding reach to net-new households and maximizing audience penetration.
Scale digital out-of-home (DOOH).
Our new audience logic has improved the number of screens that we can evaluate for a given audience, meaning you can use the tool to scale targeted DOOH impression delivery more effectively. You can even pinpoint which screens give you the greatest proximity access to your desired audience.
If you’re based in the U.S., Canada, or APAC, you can now use our CRM Data Onboarding to activate CRM segments as a seed for lookalike audience creation and for Audience Predictor, our automated lookalike model.