In 2022, we expanded our partnership with Lucid, a Cint Group Company, for brand lift studies in more regions like Singapore and Japan, as well as launched a partnership with Catalina to provide another option for consumer packaged goods (CPG) brands looking to measure offline sales.
Measure what matters in more markets with expanded partnerships.
Measurement solutions that help connect your campaigns to real business results and prove the value of your investment
Understand incremental reach on CTV with iSpot.
Gain efficiencies through holistic frequency control.
You can implement frequency caps on our platform to control how often people see your ads across campaigns, channels, and publishers, which helps to reduce wasted impressions, focus spend on net-new reach, and improve the overall ad experience. And now you can quantify the value of frequency control in the form of cost savings and additional unique reach, with our new Frequency Savings Report. You can also view these insights in real time directly in the platform in the Campaign Insights tab. Campaigns on our platform have seen an average household reach increase of 24 percent.*
Measure uplift in effective DOOH spend through ARP measurement.
As today’s sophisticated advertisers continue to lean further into DOOH audience capabilities, they’ll need tools that allow them to measure the volume of impressions that were delivered to a target audience. With DOOH ARP reporting,
• Unlock a wider range of relevant DOOH screens to reach your target audience.
• Assess the effectiveness of your DOOH campaigns in reaching your desired audience.
• Establish a baseline evaluation for calculating incremental reach, allowing you to compare what-if scenarios and measure campaign uplift.
We’ve integrated with iSpot.tv to provide you with free, on-demand incremental reach measurement in the platform in the U.S. With this integration, you can more easily compare your reach and frequency on linear TV to what you’re running on CTV.