For World Cup fans, elimination doesn't end viewership
Source: The Trade Desk Intelligence and Appinio, 2026 FIFA World Cup insights, October 2025.
86%
Australia
82%
Canada
78%
Italy
77%
U.K.
78%
U.S.
plan to keep watching even after their team is eliminated
plan to keep watching even after their team is eliminated
plan to keep watching even after their team is eliminated
plan to keep watching even after their team is eliminated
plan to keep watching even after their team is eliminated