People move through different engagement spaces throughout the day
Keep me current
Help me unwind
Develop my interests
Help me decide
Keep me company
Let me check
Get me in the zone
Distract me
Source: The Trade Desk Intelligence x PA Consulting. The Untapped Opportunity of Omnichannel, 2024, U.S./U.K.
Keep me current
Staying connected while going about my day
Top mindsets
Plan and achieve
FOMO
Top moments
Daytime home
Night out
Top channels
Social
Gaming
OLV
Develop my interests
Staying in the know about the topics that nourish me
Top mindsets
Keep informed
Enrich me
Top moments
Daytime home
Night out
Top channels
Online (display)
OLV
CTV
WFH
Help me decide
Giving me information to help me make a decision
Top mindsets
Keep informed
Plan and achieve
Top moments
Out and about
Shopping
WFH
Top channels
Online (display)
DOOH
CTV
Keep me company
Accompanying me as I'm doing something else
Top mindsets
Energize and motivate
Plan and achieve
Top moments
Driving
Exercising
WFH
Top channels
Audio
DOOH
CTV
Let me check
Getting quick answers in social moments
Top mindsets
Plan and achieve
Enrich me
Top moments
Day out
On public transport
Working
Top channels
Social
Online (display)
CTV
Get me in the zone
Pumping me up to tackle life's challenges
Top mindsets
Energize and motivate
Enrich me
Top moments
Home workout
On public transport
Daytime home
Top channels
Audio
OLV
CTV
Distract me
Helping me pass the time in idle moments
Top mindsets
Background noise
Boredom fix
Top moments
On public transport
Day out
Out and about
Top channels
Social
Gaming
Audio
Help me unwind
Taking time to chill out and have fun
Top mindsets
Chill time
Boredom fix
Top moments
Night in
Daytime home
Family night
Top channels
CTV
Gaming
Audio
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