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On the heels of the breakout theatrical release of Super Troopers 2, co-creators and stars Kevin Heffernan and Steve Lemme will be donning new uniforms in Tacoma FD, a half-hour comedy set in a firehouse in one of America’s rainiest cities. Light on blazes that need extinguishing, this crew keeps themselves entertained with creative competitions, friendly first responder rivalries, and bizarre emergency calls.
Tirdy Works is a half-hour unscripted sitcom set in a small rural town with four paved roads and a booming new business: arts and crafts created out of moose tirds. Sitting somewhere between Christopher Guest and Parks And Rec – but 100% real – Tirdy Works is a hilarious, off-kilter look at entrepreneurship, parenthood and life, told through the eyes of Mary Winchenbach, her family, and the local folk who call Somerville home. Starting with a single tird and a simple concept, Mary’s moose-crap creations have taken America by storm after a Facebook post went viral. Mary has never been traditional – and now the part-time comic, pot-smoking, compassionate, gay, mother-of-three entrepreneur has become big sh*t in a small town. In order to make all their dreams come true, Mary has to figure out how to increase production, plan for expansion, experience growing pains, and pull the locals of Somerville together. At first glance, Mary’s a punk-rock, blue-collar risk-taker. But deep down, all she really wants is to make a lot of people happy, provide jobs, and get people to lighten up and be more kind. And the clock is ticking… with another brutal Maine winter just around the corner.
Created by and starring Andrea Savage (Veep, Episodes, Sleeping with Other People), this half-hour scripted series follows seemingly confident comedy writer, wife, and mom Andrea, who comically exposes her inner immaturity and neuroses through unexpected life situations. Joining Savage are series regulars Tom Everett Scott (Southland) as Andrea’s straitlaced husband, Mike, and newcomer Olive Petrucci as Andrea and Mike’s inquisitive daughter, Amelia.
Four comedians and lifelong friends compete to embarrass each other out among the general public with a series of hilarious and outrageous dares. When Sal, Joe, Q, and Murr challenge each other to say or do something, they have to do it. And if they refuse, they lose. At the end of every episode, the biggest loser must endure a punishment of epic proportions. This season, the guys pose as hot dog vendors, gymnasts, waiters, clerks at a bridal shop and more. As for the punishments, from skydiving to the rodeo to the body piercing shop, they are bigger, badder, and funnier than ever before.
This hilarious half-hour game show is based on the hugely popular Hot Ones web series created by Complex Networks’ First We Feast. In each episode, host Sean Evans welcomes fans into the “Pepperdome” to compete against one another by answering trivia questions and eating increasingly mouth-scorching hot wings for $25,000 and the chance to become Hot Ones Legends.
Amy Sedaris cordially invites you into her home, where she will show off diverse but necessary homemaking skills, from creating popsicle-stick buddies and gutting a fish to making raisin necklaces and entertaining businessmen. As always, Amy will use her unique expertise to entertain guests, demonstrate her know-how by preparing meals and exhibit her can-do spirit by attempting to work out personal issues. Remember, if you want to be the perfect host, accentuate the positives and medicate the negatives.
Amy Sedaris cordially invites you into her home, where she will show off diverse but necessary homemaking skills, from creating popsicle-stick buddies and gutting a fish to making raisin necklaces and entertaining businessmen. As always, Amy will use her unique expertise to entertain guests, demonstrate her know-how by preparing meals and exhibit her can-do spirit by attempting to work out personal issues. Remember, if you want to be the perfect host, accentuate the positives and medicate the negatives
TIRDY WORKS
VISIT WEBSITE
at home with amy sedaris
I'M SORRY.
TACOMA FD
HOT ONES
impractical jokers
DON’T LEAVE THE LOYALIST IN THE DUST
Creativity, as evidenced by the amazing work on display at Cannes, will continue to significantly drive and elevate branded content. However, the real seismic shift that will move branded content from a creative experiment to a key part of an advertiser's strategy will come from better understanding its role in the broader marketing mix. Published on June 13, 2017
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BRANDED CONTENT CAN’T DEPEND ON CREATIVITY ALONE
MEET THE PLURALS: YOUR NEXT MARKETING CHALLENGE
This is a generation driving how content is consumed, brands are promoted and products are purchased. To be successful, marketers will need to keep pace by understanding what is driving this group of diverse individuals that don't want to be pigeonholed. Published on July 10, 2017
THE SMART WAY TO FIND AND ACTIVATE YOUR BRAND FANS
This article explores the link between brands, fans and media to unlock how marketers can connect emotionally with a desired audience. Published on July 17, 2017
THE TIME FOR A NEW VIDEO AD MODEL IS NOW
The article reminds the industry of the intention behind forming Turner AdLab and its Advisory Board, while highlighting results from studies to date and next steps needed to build on the success. Published on September 7, 2017
NO LONGER A DIGITAL NATIVE’S GAME: TV FUELS SOCIAL BRANDED CONTENT
The piece explores the rise of branded content on social media by TV-led media companies, and features key trends that are driving engaging social branded content. Reinforced by ListenFirst’s social data, Turner is leading in the space by pairing our premium branded content with Launchpad’s data-driven approach for distribution. Published on September 12, 2017
WE INTERRUPT THIS INTERRUPTION FOR AN IMPORTANT MESSAGE
This article argues that despite TV advertising being a highly effective marketing vehicle, some key considerations should be taken for the industry to move beyond interruption – how can we truly turn words into actions and reinvent the half century-old TV ad model? Published on September 25, 2017
STOP THE INSANITY: WHY TV AUDIENCE TARGETING MATTERS RIGHT NOW
This piece explains why today’s media business is “crazy” for continuing to rely on age- and gender-based demographics to determine the value of advertising. He argues that we must move past the way we’ve done business for more than a half century and to adopt audience targeting practices that have been proven to drive remarkable business benefits for advertisers today, setting them up for the industry’s inevitable addressable future. Published on October 16, 2017
WHY NOW? TURNER STRESSES TO INDUSTRY: CHANGE NOW OR GET LEFT BEHIND
This article features a conversation with Donna Speciale. The interview took place at the 2017 ANA Masters of Marketing conference and builds on themes shared there by clients. Donna highlights why getting on board with audience targeting now and other emerging ad capabilities will better inform smart advertising of tomorrow – one where advertising is desired. Published on October 30, 2017
INNOVATION IN ADVERTISING REQUIRES A NEW PERSPECTIVE
This piece explains the need for the industry to move faster and beyond just the incremental responses to the massive “Big Bang disruptions” transforming our industry. Published on November 13, 2017
ATTENTION: THE GORILLA IN THE ROOM
This article explains incorporating the concept of attention within how the ad industry does business. The piece includes insights from several research initiatives that bring to life the importance of attention for marketers as well as how this can lead to better experiences for consumers. Published on November 30, 2017
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
This piece delves into the power of partnerships and the need for the industry to return to relationships built on trust, creativity and fandoms. Published on December 18, 2017
MAY WE HAVE YOUR ATTENTION, PLEASE?
This article discusses how in a media environment where a seemingly endless amount of content is available, moments of attention are becoming more and more valuable for marketers. This piece is a follow-up to one placed in late 2017 that introduced the concept of attention, and dovetails into our overall efforts to ignite client conversations about moving beyond traditional approaches to media optimization. Published on February 28, 2018
WHY BRANDS SHOULD CARE ABOUT EMOTION ON SOCIAL MEDIA
This piece analyzes the value of emotional reactions to branded content on social media, leading to engagement and results for marketers. Published on April 2, 2018
THE BRANDED CONTENT EXPERIENCE
This video features an interview with Dan Riess on Turner’s approach to branded content, the power of engaging audiences through proven fan bases, and how we’re developing new storytelling capabilities to help marketers break through and drive results. Published on May 2, 2018
NEW WAYS TO TELL THE BRAND STORY
This video includes an interview with Jennifer Halloran (Head of Brand, Advertising and Community Responsibility for MassMutual) on the brand’s recent “Live Mutual” campaign with Great Big Story and CNN, which culminated in a live ad produced by Courageous on New Year’s Eve. Published on May 9, 2018
FROM UPFRONT TO AUDIENCE
This video includes an interview with David Cohen (President, North America, Magna) on the state of industry from the agency perspective, including the role of data as we shift from demo to audience based buying, and connecting marketing activity to business outcomes. Published on May 9, 2018
THE ANATOMY OF A MODERN MEDIA COMPANY
This custom multi-media webpage focuses on how Turner storytelling engages fans, including interactive pages for Ad Sales and Network executives featuring quotes, imagery and videos to help tell the Turner story. Published on May 15, 2018
SUPERIOR AUDIENCE TARGETING
This video includes an interview with Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, Turner Ignite) on how television buying is evolving – out of a business necessity – through the adoption of TV audience targeting, going beyond traditional age/gender demographics to drive better results for marketers. Published on May 23, 2018
CNN, VOLVO RACE THE SUN IN HISTORIC CULTURAL MOMENT
Published in the Creativity section of Ad Age, this piece spotlights our innovative program and live ad with Volvo, centered on the anticipated August 21 total solar eclipse across the U.S. Published on June 11, 2018
TURNER HELPS WONDER WOMAN LASSO FANS
Published in the Creativity section of Ad Age, this article spotlights our cross-portfolio, branded content led campaign with Warner Bros. to promote "Wonder Woman"—one of the most anticipated films of 2017. Published on June 18, 2018
CNN DIGITAL’S CHRISTINE COOK ON SURPRISING CHANGES IN VIEWING BEHAVIOR
CNN Digital’s Senior Vice President and Chief Revenue Officer sits down with Ad Age President and Publisher Josh Golden to talk about why short, “snackable” content isn’t the only content capturing your audience’s attention. Published on June 19, 2018
THE FUTURE OF ADVERTISING
The media landscape has changed so dramatically over the past five years that, if you want to study the future of advertising, all you have to do is look around. Published on June 20, 2018
TURNER IGNITE’S DAN RIESS ON CREATING CUSTOM CONTENT THAT ACTUALLY RESONATES
Dan Riess, Executive Vice President of Turner Ignite, sits down with Ad Age President and Publisher Josh Golden to discuss how brands are working with agencies to develop custom content that resonates. Published on June 22, 2018
OTTO BELL ON LIVE ADVERTISING WITH CNN’S BRANDED CONTENT STUDIO
Otto Bell, Chief Creative Officer of CNN’s Courageous, sits down with Ad Age President and Publisher Josh Golden to talk about the content studio’s push into live advertising and how it won the studio a Guinness World Record. Published on June 30, 2018
TURNER IGNITE’S TOM BOLAND ON TARGETING AT SCALE WITH LAUNCHPAD
Tom Boland, Turner Ignite’s Vice President of Social Strategy and Solutions, sits down with Ad Age President & Publisher Josh Golden to discuss how their in-house global social agency Launchpad delivers on targeting and engagement at scale. Published on November 14, 2018
GREG T. GORDON ON TURNER’S NEWEST BRANDED CONTENT ARM, TURNER IGNITE STUDIOS
Greg T. Gordon, Vice President and Creative Director of Turner Ignite Studios, sits down with Ad Age President & Publisher Josh Golden to talk about how Turner’s newest in-house studio is shaking up the branded content space. Published on November 14, 2018
TURNER’S MARYBETH STROBEL ON THE AD EXPERIENCE THAT WORKS
Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how Turner brings value, relevancy and utility to their fans with the help of linear audience targeting. Published on November 16, 2018
PACKING AN EMOTIONAL PUNCH: BIOMETRIC RESEARCH PROVES PURCHASE POWER OF BRANDED CONTENT
This article shares new research with AI tech platform Realeyes on the emotional impact of branded content, delivering lasting connections and real sales results. Published on November 19, 2018
COORS LIGHT’S ‘MADE FROM MOUNTAINS’ SPOTLIGHTS ARTISTS’ THIRST FOR ADVENTURE
Published in the Creativity section of Ad Age, this article features Coors Light’s five-part branded content series made in partnership with Great Big Story, and the notable results. The stunning videos produced by Courageous profile artists who explore breathtaking locations around the world and help realize previously unattainable creative ambitions, courtesy of Coors Light. Published on December 10, 2018
IT’S TIME TO SHIFT AUTOMOTIVE MEDIA STRATEGIES TO A HIGHER GEAR
While auto marketers are indeed taking advantage of new out-of-the-box opportunities in some ways, more nimble, large-scale partnerships are needed to truly take advantage of the opportunity to engage consumers throughout their purchase journey. Published on March 20, 2019
HOW DATA IMPACTS YOUR SOCIAL MEDIA STORYTELLING
Is great brand storytelling powered by art or science? Maybe it requires both, especially on social media. Published on April 11, 2019
HEWLETT PACKARD ENTERPRISE DOESN’T MAKE ADS, IT TELLS STORIES
How HPE uses storytelling to convey its brand values. Published on April 21, 2019
HOW TURNER SPORTS IS BETTING ON MILLENNIAL SPORTS FANS
Turner Sports is opening a video studio at Caesars Palace Race & Sports Book in Las Vegas, broadcasting straight from the casino floor and producing content to air across Turner Sports’ Bleacher Report channels. Published on April 22, 2019
INVENTING THE RULES FOR DIGITAL-FIRST STORIES THAT WORK
The opportunities are endless for the kind of short-form and long-form digital programming that catches the audience’s attention and that brands can be a part of. Published on April 29, 2019
WARNERMEDIA IS LAUNCHING A NEW STREAMING SERVICE TO CONNECT DIRECTLY WITH VIEWERS
WarnerMedia’s direct-to-consumer offering will include new original programming and the best of the HBO, Warner Bros., TBS, TNT, DC Entertainment, The CW, New Line, CNN, Cartoon Network, Adult Swim, truTV, Turner Classic Movies and Criterion Collection libraries. Published on April 30, 2019
WHY SLEEP NUMBER BELIEVES GREAT BRANDED CONTENT REQUIRES GREAT PARTNERSHIPS
Successful brand stories take effective partnerships – it’s as simple as that. Published on May 3, 2019
ADVANCED DATA SETS ARE TRANSFORMING HOW TO DO SMART TV ADVERTISING
WarnerMedia is harnessing the power of AT&T’s data and Xandr’s insights to maximize clients’ return on investment. Published on May 7, 2019
TO STOP YOUTH SMOKING, THE TRUTH INITIATIVE USES HUMOR TO BE PROVOCATIVE
Teenagers are infamously hard to communicate with. Eric Asche, chief marketing and strategy officer at the Truth Initiative, knows this all too well. In his work to curb teenage tobacco use, he’s learned very quickly that the absolutely wrong way to engage with them is to sound like what he is—an adult. So, the Truth Initiative works with humorous satirical platforms – like Adult Swim - to get its message across. Published on April 30, 2019
Rethinking TV Attribution: The Full-Funnel Approach
This article discusses why a full-funnel approach to attribution is key, aligning and balancing the value of branding with business-specific outcomes for marketers. Published on April 18, 2019
GE’s ‘Partnering for Power in Pakistan’ shows the Human Impact of Global Partnerships
Published in Ad Age’s Creativity section, this article highlights the branded content film “Partnering for Power in Pakistan” – part of GE’s branded content video series “The Future of Energy,” in collaboration with WarnerMedia’s Courageous Studios. In this video, host Mikey Kay visits Lahore, Pakistan, where rolling power outages lasting for up to 18 hours a day are not uncommon. We witness how experts around the world come together to ease the national energy crisis, and provide solutions at scale. Published on June 12, 2019
How Dove and Cartoon Network’s ‘Competing and Comparing Looks’ Helps Boost Girls’ Self-Esteem
Published in the Creativity section of Ad Age, Dove’s partnership as part of the company’s larger Dove Self-Esteem Project with the Cartoon Network series “Steven Universe” is highlighted. Dove and Cartoon Network collaborated in 2018 to present a six-part animated series focusing on the core factors that influence girls’ body confidence. The series was written and directed by “Steven Universe” creator Rebecca Sugar, who implemented the latest academic understanding on how to impart body positivity to young people in these specialized clips featuring familiar characters from the show. Published on June 17, 2019
Why Access to the Right Insights Means Attribution is Finally Getting Real
Through WarnerMedia’s partnership with AT&T sister company Xandr, the company is creating new ways for clients to truly understand how their ad dollars are working through the entire marketing funnel. Published on September 19, 2019
WarnerMedia: Everything You Know About Addressable Is Wrong
At Adweek’s Brandweek conference, Dan Aversano (SVP or Ad Innovation and Programmatic Solutions, WarnerMedia Ad Sales) and Jill Siegel (Area VP of Business Intelligence, Xandr) hosted a breakout session that broke down the three most common myths about addressability and shared insights into what an addressable future looks like for advertisers. For Brandweek ’19 – started on 11/3
‘Rick and Morty’ are stuck in Playstation’s ‘Death Stranding’ Universe in New Ad
Featured in Ad Age’s Creativity section, this article highlights a branded content piece created in collaboration between “Death Stranding” creator and director Hideo Kojima and “Rick and Morty” co-creator Justin Roiland (who also voices the cartoon’s lead characters). Rick and Morty find themselves in the “Death Stranding” universe discussing their latest mission, which is also the ultimate task of the game: “Repair the fractured society and stop the Death Stranding.” Published on November 7, 2019
Why Direct-to-Consumer Brands are Spending More on TV Advertising
Ad Age Studio 30 spoke with Jason Baron, senior vice president of direct marketing for WarnerMedia Ad Sales, who elaborated on the company’s advertising opportunities for DTC brands across multiple platforms and brands including CNN, TNT, TBS, truTV, Adult Swim and Cartoon Network. Baron also touched on the myriad of potential opportunities for more in-depth data and analytics from ongoing collaboration with sister company Xandr. Published on November 14, 2019
Consumer Decision Journey Auto thought leadership piece, written by Natasha Hritzuk. Published on May 3, 2017
This piece explains why today’s media business is “crazy” for continuing to rely on age- and gender-based demographics to determine the value of advertising. Dan Aversano argues that we must move past the way we’ve done business for more than a half century and adopt audience targeting practices that have been proven to drive remarkable business benefits for advertisers today, setting them up for the industry’s inevitable addressable future. Published on October 16, 2017
This article features a conversation with Donna Speciale. The interview took place at the 2017 ANA Masters of Marketing conference and builds on themes shared there by clients. Donna highlights why getting on board with audience targeting now and other emerging ad capabilities will better inform the smart advertising of tomorrow — one where advertising is desired. Published on October 30, 2017
This video includes an interview with David Cohen (President, North America, Magna) on the state of the industry from the agency perspective, including the role of data as we shift from demo- to audience-based buying, and connecting marketing activity to business outcomes. Published on May 9, 2018
This video includes an interview with Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, Turner Ignite) on how television buying is evolving — out of business necessity — through the adoption of TV audience targeting, going beyond traditional age/gender demographics to drive better results for marketers. Published on May 23, 2018
Published in the Creativity section of Ad Age, this article spotlights our cross-portfolio, branded content-led campaign with Warner Bros. to promote Wonder Woman — one of the most anticipated films of 2017. Published on June 18, 2018
CNN Digital’s Senior Vice President and Chief Revenue Officer Christine Cook sits down with Ad Age President & Publisher Josh Golden to talk about why short, “snackable” content isn’t the only content capturing your audience’s attention. Published on June 19, 2018
Otto Bell, Chief Creative Officer of CNN’s Courageous, sits down with Ad Age President & Publisher Josh Golden to talk about the content studio’s push into live advertising and how it won the studio a Guinness World Record. Published on June 30, 2018
Successful brand stories take effective partnerships — it’s as simple as that. Published on May 3, 2019
Teenagers are infamously hard to communicate with. Eric Asche, chief marketing and strategy officer at the Truth Initiative, knows this all too well. In his work to curb teenage tobacco use, he’s learned very quickly that the absolutely wrong way to engage with them is to sound like what he is — an adult. So the Truth Initiative works with humorous satirical platforms — like Adult Swim — to get its message across. Published on June 5, 2019
Published in Ad Age’s Creativity section, this article highlights the branded content film “Partnering for Power in Pakistan” — part of GE’s branded content video series “The Future of Energy,” in collaboration with WarnerMedia’s Courageous Studios. In this video, host Mikey Kay visits Lahore, Pakistan, where rolling power outages lasting for up to 18 hours a day are not uncommon. We witness how experts around the world come together to ease the national energy crisis and provide solutions at scale. Published on June 12, 2019
Published in the Creativity section of Ad Age, Dove’s partnership as part of the company’s larger Dove Self-Esteem Project with the Cartoon Network series Steven Universe is highlighted. Dove and Cartoon Network collaborated in 2018 to present a six-part animated series focusing on the core factors that influence girls’ body confidence. The series was written and directed by “Steven Universe” creator Rebecca Sugar, who implemented the latest academic understanding on how to impart body positivity to young people in these specialized clips featuring familiar characters from the show. Published on June 17, 2019
Everything You Know About Addressable Is Wrong
At Adweek’s Brandweek conference, Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, WarnerMedia Ad Sales) and Jill Siegel (Area VP of Business Intelligence, Xandr) hosted a breakout session that broke down the three most common myths about addressability and shared insights into what an addressable future looks like for advertisers. Published on November 5, 2019
Featured in Ad Age’s Creativity section, this article highlights a branded content piece created in collaboration by “Death Stranding” creator and director Hideo Kojima and “Rick and Morty” co-creator Justin Roiland (who also voices the cartoon’s lead characters). Rick and Morty find themselves in the “Death Stranding” universe discussing their latest mission, which is also the ultimate task of the game: “Repair the fractured society and stop the Death Stranding.” Published on November 7, 2019
NEW VIDEO FOLLOWS 13-YEAR-OLD CEO’S JOURNEY TO BUILD FASHION BRAND
Featured in Ad Age’s Creativity section, this article explores the latest installment of “Investing in Greater Possibilities Together,” a series of documentary-style stories of early-stage entrepreneurs and innovators created by a partnership between Invesco QQQ and WarnerMedia’s Courageous Studios. Published on December 16, 2019
CNN Digital’s Senior Vice President and Chief Revenue Officer sits down with Ad Age President & Publisher Josh Golden to talk about why short, “snackable” content isn’t the only content capturing your audience’s attention. Published on June 19, 2018
Featured in Ad Age’s Creativity section, this article explores the latest installment of “Investing in Greater Possibilities Together,” a series of documentary-style stories of early-stage entrepreneurs and innovators created by a partnership between Invesco QQQ and WarnerMedia’s Courageous Studios Published on December 16, 2019.
Connectivity, creativity, and data-backed solutions are the keys to taking advantage of 5G
The convergence of marketplace, consumer, and technology factors is creating a unique opportunity for brands to engage with their consumers in ways never before seen. At the center sits 5G, which is more than just connectivity. 5G amplifies WarnerMedia’s world-class storytelling with Xandr’s advanced analytics to establish connections that are more engaging, more impactful, more personal, and more authentic. In a recent article, James Russo (WarnerMedia) and Abhi Ingle (AT&T Business) discuss the importance of connectivity for brands and how building experiences together can deliver these immediate connections for marketers that last long term. Published on April 21, 2020
How Storytelling Keeps Turner Sports Connected with Fans
While the COVID-19 pandemic has put most of the live sports world on hold, Turner Sports brands like Bleacher Report and ELEAGUE continue to connect to fans by leaning into what they do best: producing engaging stories and driving sports culture beyond the field and the court. In a recent article, Seth Ladetsky (Turner Sports) and Ed Romaine (Bleacher Report) discuss how strategic thinking and smart partnerships have put their brands in a whole new ballgame. Published on May 5, 2020
Wendy’s Teams Up with Adult Swim’s Rick and Morty
As part of WarnerMedia and Wendy’s latest partnership, Adult Swim created a custom animated branded content piece tied to season four of Rick and Morty. The spot stars mad scientist Rick Sanchez and his grandson, Morty Smith, as a mundane subway ride quickly turns into the race of their lives as they try to outrun Wendy’s breakfast items. Published on May 18, 2020
The Potential in Programmatic OTT: Business Outcomes vs. GRPs
WarnerMedia Vice President of Programmatic Sales Jon Mansell penned an opinion piece featured in AdExchanger that outlines the nuances buyers need to keep top-of-mind when making programmatic investments while discussing the many ways brands can benefit from programmatic efficiencies. Published on July 30, 2020
Advertisers and Publishers Will Have to Evolve Together in the ‘New Normal’
Hear from WarnerMedia Ad Sales’ Joe Hogan, Xandr’s Kirk McDonald, and AT&T’s Fiona Carter on how they are working together to build creative solutions for partners during a time of change. Published on June 10, 2020
This July 23-25, join Adult Swim for the redefining experiential event of the summer. Adult Swim brings fans and your brand a unique opportunity to stay connected while staying at home with [AS] Con – a multi-day virtual event featuring screenings, fan activities, live events and more!
Robot Chicken is a stop-motion sketch comedy series that brings pop-culture parodies to life. The Emmy Award-winning show is executive produced by Seth Green and Matthew Senreich along with co-head writers Douglas Goldstein and Tom Root.
Rick and Morty is the Emmy Award-winning, half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, his granddaughter Summer and his grandson Morty into intergalactic escapades. Rick and Morty stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live) and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
ADULT SWIM CON
The Boondocks is an award-winning animated series based on Aaron McGruder’s comic strip by the same name. The show centers around Robert “Granddad” Freeman as the legal guardian of his rambunctious grandkids. He has moved them from the south side of Chicago to the quiet and safety of “The Boondocks” (in this case, suburban Woodcrest), hoping that he can ignore them altogether and enjoy the golden years of his life in peace.
Coming off an award-winning final season of Samurai Jack, Adult Swim reunites with creator Genndy Tartakovsky on a new animated series. Primal features a caveman at the dawn of evolution and a dinosaur on the brink of extinction. Bonded by tragedy, this unlikely friendship becomes the only hope of survival in a violent, primordial world. Tartakovsky is the Emmy Award-winning creator of the hit series Dexter’s Laboratory and Samurai Jack, and director of the original Star Wars: Clone Wars series. The final season of Samurai Jack debuted on Adult Swim in early 2017 to critical and public praise, winning its timeslot each week.
It’s the ultimate opportunity to shape culture with one of the world’s most influential brands. As an official Adult Swim marketing partner, you’ll be helping create the ripple effect that ADSM has on its powerful and passionate fans. Get the access, drive engagement and help redefine what partnership really means. Please contact your WarnerMedia Sales lead to learn more!
ADULT SWIM OFFICIAL MARKETING PARTNER
Everything our fans love in one place: online. Adult Swim sees a unique opportunity to help our fans stay connected and come together to create a truly wonderful fan experience while staying at home. Partnership opportunities include exclusive giveaways, digital content exclusives, virtual photo booth, talent appearances, custom experiences, game integrations and more!
The diverse content and passionate fanbase of Adult Swim are redefining what engagement and partnership look like. It’s the ultimate opportunity to shape culture with one of the world’s most influential brands. As an official Adult Swim marketing partner, you’ll be helping create the ripple effect that Adult Swim has on its powerful and passionate fans. Get access, drive engagement and help redefine what partnership really means. Please contact your WarnerMedia Sales lead to learn more!
Official Marketing Partnerships
[as] Virtual Festival
We Bare Bears is a BAFTA Award-winning series about three brothers trying to fit in and make friends...which can be kind of hard to do when you’re a bear in a big city. Grizzly, Panda and Ice Bear are masters of the selfie, fans of the food truck and chasers of internet fame. While fairly savvy about the modern world, they always seem to find their way into wild adventures and hilarious trouble. We Bare Bears is created by Annie Award-winner Daniel Chong and produced by Cartoon Network Studios.
Ben 10 introduces fun-loving, 10-year-old Ben Tennyson, his cousin Gwen, and Grandpa Max as they travel the country during summer vacation in their trusty RV. Once Ben finds the Omnitrix, a mysterious watch-like device that transforms him into 10 different heroic aliens, a world of extraterrestrial superpowers opens up. Ben 10 is produced by Cartoon Network Studios and is created and executive produced by Man of Action Entertainment.
The world may know them as Wonder Woman, Supergirl and Batgirl, but not-so-typical teenagers Diana, Kara and Barbara — alongside their Super Hero friends — have much more to deal with than just protecting the citizens of Metropolis from some of the most sinister school-aged Super Villains in the DC Universe. After all, teen life is tough enough when you have to manage your friends, family, school and a busy social life! But when you are a DC Super Hero Girl and also have to juggle your superpowers and a secret identity, being a teenager can get a lot more complicated
Teen Titans Go! is an Emmy-nominated animated series that follows Robin, Starfire, Raven, Beast Boy and Cyborg on their comedic adventures through Jump City. When they’re not fighting crime, they’re in the Titans Tower fighting over which pizza to order, having an epic staring contest or singing about burritos. Being a super hero and a teenager has never been this funny. Teen Titans Go! is produced by Warner Bros. Animation.
Craig of the Creek follows the adventures of Craig, Kelsey and JP as they explore the untamed wilderness of the Creek, a kid utopia in their own backyards. Craig leads his besties on imaginative missions to map every corner of this inspired world full of tree forts, paintball battles, and resident Creek kids such as the daredevil 10-Speeds and the mysterious Sewer Kids. In this series created by Steven Universe alumni Matt Burnett and Ben Levin, everyday afternoons are transformed into thrilling expeditions where Craig and his friends can become legends before dinnertime. Craig of the Creek is executive produced by Cartoon Network Studios.
Being new and naïve to the ways of the “big city of sophisticated food” doesn’t stop the wide-eyed enthusiasm of the lovable buddies Apple and Onion who are destined to find their way and make lots of friends on their incredible adventure of life. The buddy comedy is created by George Gendi (The Amazing World of Gumball) and executive produced by Cartoon Network Studios.
Cartoon Network’s first official hotel, in collaboration with Palace Entertainment, brings fan-favorite series to life through an immersive family lodging experience. With bookings now available here, fans can meet Jake, Finn and Gumball and journey into some of the network’s most iconic hit series, including Adventure Time, The Powerpuff Girls, We Bare Bears and more, through the family-friendly, 159-room, nine-acre property located in Lancaster, PA.
Kids Experiences and Platforms
Cartoon Network's Stop Bullying: Speak Up (SBSU) is an award-winning, multiplatform, pro-social initiative that addresses bullying among kids. Launched in 2009, the program has reached millions of viewers and mobilized more than one million people to take the Stop Bullying: Speak Up Pledge. In 2018, Cartoon Network expanded the Stop Bullying: Speak Up initiative, teaming up with new partners and creating new resources designed to stop bullying before it starts, by promoting kindness, caring and empathy among kids.
Cartoon Network Arcade is the ultimate gaming destination designed for quick gameplay, appropriate for fans of all ages. CN Arcade features the largest library of games ever, based on CN’s universe of award-winning animated series, all in one app. CN Arcade extends gameplay into an active viewing experience for fans. While watching favorite Cartoon Network shows, fans can also collect a growing assortment of digital figures. Using ACR technology, the app recognizes the episode and lets players discover one of a number of characters from beloved series, including Adventure Time, Teen Titans Go! and the upcoming Victor and Valentino, to add to collections. The app continues to add a steady stream of new content including new games, collectible figures and other engagement touchpoints. CN Arcade is free to download in the United States via the App Store and Google Play.
Cartoon Network's Stop Bullying: Speak Up (SBSU) is an awar-winning, multiplatform, pro-social initiative that addresses bullying among kids. Launched in 2009, the program has reached millions of viewers and mobilized more than one million people to take the Stop Bullying: Speak Up Pledge. In 2018, Cartoon Network expanded the Stop Bullying: Speak Up initiative, teaming up with new partners and creating new resources designed to stop bullying before it starts, by promoting kindness, caring and empathy among kids.
Produced by ITV America’s Sirens Media, the 10-episode unscripted series follows a group of strangers who are immersed in a three-week-long Costa Rican retreat led by a colorful team of alternative healers. From a married couple on the brink, to a mother/daughter pair with serious trust issues, to a hothead with a painful past, the guests come from all walks of life hoping to leave transformed. At their breaking points and fed up with traditional Western therapies, they’ll experience everything from rage rituals and shamanic cacao ceremonies to orgasmic dance. But the drama only intensifies between sessions as this motley crew hooks up, breaks up and opens up in ways they’d never expect.
TBS’s Emmy®-winning late-night series CONAN, hosted by Conan O’Brien, airs weeknights at 11PM ET/PT. The show is produced by Conaco LLC, with Jeff Ross serving as executive producer.
CHAD
LOST RESORT
Miracle Workers goes back in time for its second installment, Miracle Workers: Dark Ages. Daniel Radcliffe, Steve Buscemi, Geraldine Viswanathan, Karan Soni, Jon Bass and Lolly Adefope return in new roles and face new challenges as a group of medieval villagers who are trying to stay positive in an age of extreme income inequality, poor healthcare and widespread ignorance.
Miracle Workers: Dark Ages
Stan Smith leads the all-American family in this animated sitcom. Everyday life is taken to the limit as Stan applies the same drastic measures used in his job at the CIA to his home life. Driven by machismo and the American dream, he often is blind to how horribly he fails at his attempts.
The Misery Index will feature two teams, each with one contestant and two Impractical Jokers. Teams will compete against each other by attempting to rate hilarious and miserable real-life events on a scale of 1-100 based on the “Misery Index,” a ranking system created by a team of therapists. Starring the Impractical Jokers (Brian “Q” Quinn, James “Murr” Murray, Joe Gatto and Sal Vulcano) and hosted by Jameela Jamil.
The Misery Index
The Emmy Award-winning Full Frontal with Samantha Bee has led the cultural conversation since its self-assured debut in 2016. Full Frontal with Samantha Bee shines a spotlight on stories inside the beltway and beyond, from sexual harassment in the media to the “boyfriend loophole,” and from global warming to child marriage in the United States. Full Frontal also travels around the world to cover international stories, with segments from countries such as Jordan, Germany, Russia, Scotland, Mexico and Iraq.
Full Frontal
Jenna lyons
AMERICAN DAD
the last o.g.
CONAN
Tray (Tracy Morgan) is an ex-con who is shocked to see just how much the world has changed when he is released from prison for good behavior after a 15-year stint. Returning to his newly gentrified Brooklyn neighborhood, he discovers that his former girlfriend, Shay (Tiffany Haddish), has married an affable, successful white man (Ryan Gaul) who is helping raise the twins (Taylor Mosby and Dante Hoagland) Tray never knew existed. Wanting nothing more than to connect with his kids, but having no money to support either them or himself, Tray falls back on the skills he learned in prison to make ends meet while treading unfamiliar territory.
As president of J.Crew, Jenna Lyons became the “woman who dresses America” — a formidable business and style icon. Now, Jenna is experiencing a “rebirth.” She’s creating a vibrant new e-marketplace for home, beauty and, of course, fashion, all aimed at helping people from all walks of life find their own style. With her reputation on the line, Jenna’s both thrilled and terrified. A refreshing mix of elevated documentary and formatted competition, the 10-episode series follows Jenna as she tackles design projects that will help define her future business, from renovating her friend’s classic Brooklyn townhouse, to hosting mobile fashion makeovers, and even staging a pop-up store on the streets of Manhattan. Along the way, she’ll test a diverse group of creative associates, all vying for a life-changing position on Jenna’s growing team. Jenna's staff, including her chief-of-staff, Kyle DeFord, and stylist Sarah Clary, join her in this ambitious new venture, delivering a masterclass in taste, design and fashion in every episode.
Chad is a single-camera comedy starring Nasim Pedrad that follows a 14-year-old pubescent Persian boy (Pedrad) as he navigates his first year of high school on a mission to become popular. Chad's friendships and sanity are pushed to the limits as he uses every tactic at his disposal to befriend the cool kids, while enduring his mother's new dating life and reconciling with his cultural identity.
Wipeout is a heart-pumping and hysterical competition series for viewers of all ages. The reimagined series will feature new format twists and elements that will push contestants’ athleticism and willpower to even greater extremes, all while delivering some pretty epic fails! Each game is divided into three rounds that now feature a jaw-dropping, three-stage obstacle course consisting of multiple strategy and decision points designed to further challenge and wear out the stamina of the competitors. Returning to the game, an iconic staple with many surprises, are the big red balls, back with a vengeance.
Wipeout
Sports fans are evolving. New needs, higher expectations, but fandom is scattered and disconnected. The moment to redefine the fan experience is now. B/R’s App 2.0 will make it easy for everyone to be a sports fan by personalizing and unifying the fan experience for multiple communities. We are live, we are social, we make big bets, and we tell you about it all, first. We are evolving our app experience around the following tenets: Live, Communities, User-Generated Content, Messaging and Gaming. B/R is a brand that was founded on the idea of best serving our fans. In order to maintain the founding principles, we are diversifying our portfolio to better serve their interests. We will continue to cover a variety of topics that are even more endemic to the community and audience that seeks them out
B/R has developed a roster of impressive content series, all told through the lens of B/R’s unique voice. Take it There with Taylor Rooks (Season 2) - offers one-on-one interviews with some of the biggest names in sports including Kevin Durant, Saquon Barkley and Mo Salah. Each episode averages 1.8M views. House of Highlights Live - brings HoH to life via a live, intimate first-person connection. Season 1 delivered 7.4M views. In Ditch The Playbook, B/R’s Adam Lefkoe goes on the road and visits with NFL players on location to offer the public a glimpse into the players lives behind the scenes. Season 1 averaged 1.75M views per episode. Untold Stories sees B/R’s Master Tesfatsion getting players to share stories fans may think they know, but have never heard from the athlete’s perspective. Season 1 averaged 2.2M views per episode. Unboxed is B/R Kicks’ signature franchise highlighting sneaker and streetwear apparel unboxings with exclusive insights and stories straight from the source: players and designers. Each episode averages 1.6M views. The Champions, B/R Football’s viral, animated series, is a hilarious reality spoof, with all 800 UEFA champions and their managers living under the same roof. In two seasons, The Champions has become B/R’s most successful video franchise, amassing 5.7M avg views per episode. In the fictional town of Gridiron Heights, B/R pulls no punches in satirizing the league’s top storylines and stars. The biggest moments in the NFL are brought to life via creative animation and outlandish punchlines. ‘Gridiron Heights’ has become a cultural phenomenon that has captured the attention of NFL fans and players alike. Each episode averages over 2.1M views.
B/R is creating unique exclusive merchandise in collaboration with the biggest athletes and musicians in the world. To celebrate Dwayne Wade’s career and commemorate his retirement, we created a series of B/R x DWade merchandise. The most recent coincided with Wade’s jersey retirement ceremony by the Miami Heat and materialized the outlook he has lived by on and off the court - My belief is stronger than your doubt. Launched in partnership with Travis Scott in 2019, NBA Remix brings to life the unwavering ties between your favorite rappers and their hometown teams. It's the reimagination of classics by natives. In 2020, NBA Remix is back with 9 artists and 9 teams. Wale, E-40, Future, Cam'ron, Jim Jones, Schoolboy Q and more will put on for their cities. B/R and adidas present: Derrick Rose: Son of Chi, a collaboration celebrating one of Chicago's best and his ties to the city that made him.
B/R Premium Video
House of Highlights serves today’s sports fan by highlighting the best in sports - on and off the field of play. We do this with and for our community by creating, reflecting and amplifying youth culture. By sitting at the intersection of sports and youth culture, House of Highlights carved out a distinct voice and content sensibility. HoH is the #1 sports brand on Instagram, with 15.9M followers. B/R Kicks is the most authentic destination for the modern sneaker and style community, with over 2M social followers. B/R Gridiron un-masks the players and personalities in professional football. The B/R app receives over 80M monthly in-season app visits, making it the most trafficked sport in the app. B/R Betting combines interactivity and community for the casual and avid sports bettor. We saw +88% YoY growth in visits to B/R Betting streams (2019 vs. 2018). B/R Football is the defining voice for the most popular sport in the world, with over 23M social followers. B/R Hoops celebrates and builds a community for the next generation of hoops stars.
E-Comm
B/R SQUAD is a community of influential creators who live, breathe, and build the culture that Bleacher Report celebrates, curates and encourages every day. Each Squad member has a distinct voice and a coveted audience of engaged fans. B/R is able to tap into this community to enhance its own initiatives, as well as those of its brand partners.
Squad
Branded content and integrated strategy via our best-in-class creative team, including How Hungry Are You in partnership with Samsung, which delivered more than 5M views cross-platform.
Playmaker
HEARTBEATS is Bleacher Report's insights-led platform. Our goal is to help our clients and partners better understand the heart and mind of the American sports fan through our first-party data. Past studies include Women + Sports, Next Gen Soccer Fandom, The New Sports Bettor, Sneaker Culture and NFL Draft.
Heartbeats
Premium experience, marquee talent appearances, live shows, elevated hospitality and unparalleled fan engagement. B/R GRIDIRON @ Super Bowl saw the B/R GRIDIRON brand brought to life via a fan-facing, content-generating activation at a Super Bowl. From Tuesday through Friday of Super Bowl Week, B/R GRIDIRON produced hundreds of hours of video and audio content in front of a live audience with partner activations throughout. B/R CHI @ NBA ASW is Bleacher Report's and House of Highlight's annual NBA ASW celebration of all aspects of basketball culture. This interactive fan experience showcases fashion + kicks, music, engaging sponsor activations, and of course - the game itself. Every July in conjunction with NBA Summer League, B/R celebrates the debut of the newest NBA superstars with a fan-facing takeover in Las Vegas - B/R Jump Off. The takeover of Brooklyn Bowl saw thousands of NBA fanatics flood in from all over the country to witness a celebrity 3v3 tournament, insane dunk contest, and a live performance by hip-hop artist - A Boogie Wit Da Hoodie. Las Vegas Summer League is the intersection of sports and culture that B/R embodies and Jump Off brought this to life. The Drop Up is B/R Kicks' annual celebration of sneaker culture via video content, exclusive merchandise, content and sponsor activations. (NY - December).
Experiences
AD EXPERIENCES
The Ad Experiences That Build Your Business
A Smarter Way
Audience Solutions
BRANDS
Branded Content
TV remains the best way to advertise. Period. But now that premium video content is available in more places, you can maximize the impact of your message with audience solutions from WarnerMedia. We guarantee you’ll only pay for the ads delivered to the consumers you care about most.
Details We’ll work with you to define an audience target (using your first party CRM data, licensed third party data like Nielsen and ComScore, or our own ATT data via Xandr) and scale it for use across our national footprint with DIRECTV. Options
Reach the audience that matters most to you
Launchpad is WarnerMedia’s insights and content distribution team that helps clients create a smarter marketing strategy that guarantees results for your brand. Expanding beyond our roots in social, Launchpad can now distribute branded content across all connected TV devices – from OTT to Addressable TV. That means we can put your brand story in front of the right audience, in the right way, anywhere. We’re here to make your life easier, and the results speak for themselves. Launchpad delivers 25x more engagement than when brands post on their own.
* Source: ListenFirst: Engagement stat based on branded content published on Facebook for Turner (TV & Publishing) vs. the average responses per post from the integration partner during Q1-Q4 2018. Ranking stat based on branded content published on Facebook by TV & Publisher pages owned by Media Companies with Major TV Holdings Q1-Q4
Details We create an end-to-end content experience where social branded storytelling inspires outcomes IRL. From booking movie tickets and downloading coupons to generating leads – we’re taking consumers on a journey down the marketing funnel. Commerce Categories Product purchase, coupon/app downloads, movie ticket purchases, donations, email capture
Turn attention in to action with Launchpad+
Warner Media has the influential talent and purpose-built brand studios dedicated to telling your brand story. They create meaningful content that surprises, delights and inspires – and even wins awards along the way. From digital-first shorts to full-length documentaries and everything in between – our storytellers are masters at building brand love.
CNN + Great Big Story’s brand studio
MEET THE STUDIOS – Where Brand Storytelling Begins
Courageous is known for emotionally resonant and culturally relevant content that tells powerful brand stories across CNN and GBS’s global platforms, and beyond
WATCH
Ignite Studios’ creative mission is to tell stories that you can’t keep to yourself, to make premium entertainment that stands out to audiences as special, unique, and worth their time.
Warner Media’s new social-first entertainment studio
Benefit from widely-recognized IP like the NCAA, NBA on TNT, ELEAGUE and Bleacher Report, live events and experiential marketing, as well as creative services for contextual content and data solutions.
Connecting sports fans with the brands they love
to Advertise
Spot your audience across all of our networks on linear TV.
Extend your linear target across OTT, mobile, and desktop for increased reach and campaign efficacy.
Maximize impact of your existing plan by adding an audience target on top of your existing demo guarantee.
X
We know and grow audiences.
We make your work, work harder.
We turn millions of views into billions of views with our proprietary optimization technologies.
Fullscreen manages, creates and distributes content for the world’s largest household names with a singular purpose: to amplify, engage and monetize social audiences.
We use mountains of back-end data, a panel of over 3,000 millennials and proprietary industry-leading consumer studies to develop and distribute everything we do. This allows us to strategize and capitalize on audience behaviors.
Arresting creative, with the bottom line in mind.
While many marketing partners fawn over “big” ideas, we revel in smart ones.
Lightning speeds at great scale.
Our multidisciplinary production teams deliver hundreds of highly tailored assets designed to game the ever-changing algorithms daily. If an algorithm shifts, the content shifts — it’s that simple.
Experts in fame.
When it comes to brand ambassadorship, we are the industry experts. We manage the careers of the internet’s biggest creators and the digital footprint of the world’s most well-known celebrity names.
Will it move product, is it full funnel and how will it impact your quarterly report?
Our obsession over data turns brand channels into exponential accumulators — growing more powerful with every piece of content posted.
Many of our fans purchase collectibles, merchandise, and DVDs through our online Crunchyroll Store, or through our 100+ retail partners. We know this is an integral part of the fan experience and brings fans closer to our brand. Fun fact: One passionate fan in Hawaii spends $20,000/year buying merchandise (primarily figurines!) from our Crunchyroll Store.
Ninety percent of our community identifies as gaming enthusiasts, and we launched our gaming division in 2018. Crunchyroll Games brings our community another meaningful touchpoint to connect through their love for anime.
In addition to participating in more than 190 anime and anime-adjacent events across 18 countries, we host two marquee events: Crunchyroll Expo and the Anime Awards. In 2019, Crunchyroll Expo brought together 45,000 fans in turnstile attendance over the three-day Labor Day Weekend. Our community connected through panels, events, and more — in fact, 7 out of 10 people bought Crunchyroll Expo T-shirts while at the event!
CRUNCHYROLL
Crunchyroll is the world’s most popular anime brand, connecting tens of millions of anime fans from more than 200 countries and territories. Our community is wildly engaged through a variety of 360° experiences — content (streaming video, TV and theatrical distribution, home video, production), consumer products, live events, gaming, manga, and more. With more than 300 owned social channels across 8 languages, we have a constant connection to this passionate group. Anime continues to shine in the mainstream spotlight as many celebrities, athletes, and influencers tout their fandom via social channels and apparel. Industry analysts estimate anime to be a $15-20 billion industry, considering all the different touchpoints. We are excited to have been at the forefront of this phenomenal growth and are painting the world Crunchyroll orange. Digital content is our core, and our 2 million-plus subscribers spend more than 85 minutes per day watching their favorite anime across devices. Crunchyroll’s library of 1,000+ titles accounts for 90% of available anime, and we’ve stepped into Originals, which are exclusive new shows for our fans.
Around the world and across every platform, consumers turn to our news and information brands – CNN, CNN Business, Great Big Story and HLN – for what they need to know and want to know. From breaking news to in-depth interview to cinematic storytelling, we reach curious consumers with experiences that engage and inspire. It’s this unmatched, essential connection we have with consumers that drives value for our brand partners.
Connect to What Matters Most
ELECTION 2020 & THE CNN GRILLS
The race for the White House is on, and voters on both sides of the aisle are in search of candidate information from the #1 political news brand, CNN. As both parties search for identity, citizens are engaging like never before, and CNN is delivering on all fronts with exclusive debates (we’ve hosted 4 of the past 11) and candidate town halls (we hosted 80 in 2019) alongside breaking news, updates, interviews and analysis. CNN is the epicenter for political news and analysis, and our cross-platform footprint is the ultimate authority to amplify your brand message as the nation leans in. As always, the CNN Grill will be at the heart of the action, reporting live from the conventions with a broadcast studio, and creating a home base and go-to networking destination for the influential decision makers who capture the zeitgeist of the RNC and DNC as delegates select their presidential candidate.
Source: comScore Multiplatform, Video Metrix, Mobile Metrix, November 2018; Nielsen Based On Live+Same. P25-54; 11/6/18, Prime 8p-11p; AA(000). All of Cable & Broadcast Networks
SEARCHING FOR ITALY WITH STANLEY TUCCI
For award-winning actor Stanley Tucci, food is the direct link to a family and history rooted in Italy. Now, Tucci is joined by well-known chefs in a new four-part CNN Original Series where he’ll tour the country and meet cultural figures and everyday Italians to explore uniquely Italian ingredients and dishes that are entrenched in the country he loves so much. Airs: Q4 2020
CULTURAL EXCHANGE
Inspired by Stanley Tucci’s Searching for Italy and the idea that everyone comes from everywhere, CULTURAL EXCHANGE is an exploration of the global foods and traditions that enrich the American experience. We will visit the little-known global districts in U.S. cities to explore the immigrant traditions and cuisines woven into American food and culture. Through detailed guides, a social community effort, and insightful original video from CNN and Great Big Story, we’ll bring the world a little closer together by sharing various cultures’ art, music and ways of marking special occasions.
Narrated by Robin Wright, this new CNN Original Series uncovers the secret lives of America’s First Ladies and reveals how each woman was fundamentally transformed by her exposure to the most powerful office on earth. Starting with a nomination and charting the tumultuous years in office, First Ladies’ unique format draws on pivotal––and often hidden––experiences from each woman’s past to understand how early events shaped and impacted her time in the White House. Airs: Q4 2020
REPRESENTED: ECONOMIC EQUALITY
On the heels of a historic election cycle that has challenged both parties to address America’s widening wealth gap, REPRESENTED by CNN will illustrate the truths about the nation’s economic divide and the factors that contribute to furthering the income gap, including access to education, race, geography, and the role of corporations and politicians in remedying this challenge. The series will naturally align with the World Economic Forum’s annual January meeting in Davos and will pulse throughout the year with targeted coverage around various Equal Pay Days for women and minorities, bringing compelling data to life. This program spans CNN, CNN Business and Great Big Story.
VISIT CNN
VISIT GBS
FIRST LADIES
FORESEEABLE FUTURE: SPACE INC.
To commemorate the 60th anniversary of man’s arrival in space in 1961, CNN will mark the moment by previewing the coming chapter in our exploration of the final frontier. CNN Business will explore how this generation’s space race is fueled by the unique partnership between the private sector and governmental agencies. CNN Space will highlight the science behind each mission and the new generation of thinkers and visionaries developing the cutting-edge breakthroughs that are putting interplanetary travel and survival within our grasp. We will round out our coverage with deep dives from other verticals including Health, Style and Entertainment.
NEWS MARKETING
On the heels of a historic election cycle that has challenged both parties to address America’s widening wealth gap, REPRESENTED by CNN will illustrate the truths about the nation’s economic divide and the factors that contribute to the furthering income gap including access to education, race, geography, and the role of corporations and politicians to remedy this challenge. The series will naturally align with the World Economic Forum’s annual January meeting in Davos and pulse throughout the year with targeted coverage around various Equal Pay Days for women and minorities, bringing compelling data to life. This program spans across CNN, CNN Business and Great Big Story.
As we continue to come together to understand, combat and ultimately contain the Coronavirus pandemic, CNN is committed to ensure audiences around the world are connected to the latest developments and facts they need to remain informed and safe. We know our brand partners are looking for ways to support the fight too. CNN will match 100% of your investment* to be used in support of your brand’s public service messages regarding coronavirus. This includes any organizations your brand is aligned with to combat this health crisis, as well as, your brand’s own efforts and initiatives. Offer good through 4/30/20. The matched media must run through 8/31/20.
MEDIA MATCH
*Requires minimum spend with maximum investment match. Deals must close by 4.3.20. Connect with your account executive for details
Turner Sports represents the hottest leagues in sports and the most sought-after content in the category. We are making investments to ensure we are giving fans the best content and experiences on the best platforms in sports. Creating first-of-its-kind events, as well as new experiential and audio franchises; securing top-tier talent; and inking new partnerships with leagues and platforms to bring innovative new programming to our fans – Turner Sports is changing the game. As a division of WarnerMedia and AT&T, we are committed to leading the evolution in sports, improving the fan experience and unlocking opportunities with impact for our brand partners.
Changing the Game
Turner Sports owns basketball
One-to-One Connections
Committed to making one-to-one connections with fans through our multiplatform coverage of events, we have extended beyond on-air to IRL. We are creating new experiential and event-based franchises with multiple touchpoints to ensure every fan, everywhere, can get in on the action. 2020 marks the second year of the high-profile ELEAGUE crossover event at NBA All-Star Weekend and the return of The Match Champions for Charity with Tiger and Phil, featuring an all-new format broadcast LIVE on TNT – and we’re looking forward to 2021 and our third year of The Showdown, where NBA and NFL stars take it to the course for an epic golf battle in support of charity. Our NBA on TNT American Express Road Show concert series and fan activation is heading into year five as we make stops for NBA Opening Night and NBA All-Star Weekend in Indianapolis, and we enter our tenth year of the March Madness Music Series!
In the 2020-21 season, Turner Sports will be the home of the biggest moments across the NCAA and the NBA. It starts with the NBA Season Tip-Off in October, then hits Indianapolis for the NBA All-Star Weekend and the End of the Road of the NCAA Men’s Basketball Tournament, followed by the NBA Playoffs, where our season wraps with the Eastern Conference Finals and then a celebration of the league’s elite at the NBA Awards in June. Along the way, fans will be joined by the best on-air personalities in the business, led by Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O’Neal, with legendary additions to the team including Dwyane Wade, Candace Parker and Bleacher Report’s Adam Lefkoe, who anchor our Tuesday Night NBA doubleheader studio coverage on TNT.
ELEAGUE and Twitch have teamed up to bring the best of gaming culture to life through top and trending clips, live guest interviews, and contests with top streamers through the recently debuted ELEAGUE Super Punch powered by Twitch. Super Punch is a central rallying point and interactive experience where fans can discuss the most relevant gaming topics of the day and week while also ensuring they don’t miss the biggest moments from across Twitch streaming. Super Punch will have two seasons in 2020 and airs on Twitch Monday through Thursday and on TBS and Twitch Friday nights starting at 11:00P.
Interactive Gaming Culture
The buzz around the 2020 pennant race is already ablaze, and TBS will be the exclusive home to the American League this Postseason. With the strength and budding rivalries of American League teams in powerhouse markets – New York, Boston, Los Angeles and Houston – plus a stacked crop of All-Stars in Gerrit Cole, Aaron Judge, Mike Trout and José Altuve, we are poised to have another record-breaking Fall on TBS!
All-American League
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Born online in the early 2000s and raised by entertainment geeks and multi-generational gamers, Rooster Teeth is a pioneering direct-to-consumer lifestyle brand obsessed over by millions today. When an early viral gameplay video spawned the longest-running episodic web series of all time, a new form of digital entertainment and groundbreaking company blossomed beyond that which Rooster Teeth’s original creators could have ever conceived. Today, Rooster Teeth is a wildly imaginative and innovative enterprise, steeped in gaming culture, with far-reaching influence. The cumulative time and touchpoints experienced with our fans over our 17-year history have taught us a simple, yet powerful, truth – our fans don’t just watch Rooster Teeth, they are Rooster Teeth. The soul of Rooster Teeth is our devout community of fans around the world united by a shared love of all we create, as well as one another. The heartbeat of this passionate community is the highly engaging content our in-house team of talent produces and distributes across our proprietary subscription and ad-supported OTT platform, YouTube, our market-leading podcast network, and our owned-and-operated social channels. This next-gen network, boasting more than 45M worldwide subscribers, anchors a diversified entertainment empire across a variety of consumer experiences. Rooster Teeth's hit content, iconic personalities and popular channel brands fuel dynamic live events that include sold-out tours and RTX, our 3-day convention attracting 50k annual attendees, a robust e-commerce business replete with more than $100M in lifetime merchandise sales, a flourishing licensing business attracting more than 25 best-in-class partners across home entertainment, publishing, toy, collectible, apparel and gaming, and an emerging studio division producing original content for premium destinations like HBO Max, Discovery and Netflix.
Two years before YouTube launched, a group of disenfranchised misfits founded RoosterTeeth.com, deep in the heart of Texas, to distribute a comedic animated web series they created based on a video game they loved. They crafted this revolutionary series, called Red vs. Blue, out of a spare bedroom for anyone who wanted to watch. Well, it turned out, a lot of people wanted to watch. After one month and a million downloads, the founders were hit with enormous hosting fees and server bills, so they did what is commonplace today – they asked their fans to pay a monthly subscription fee to support what they loved – and they never looked back. In fact, Rooster Teeth’s first feature film even broke the record for Indiegogo’s highest crowd-funded campaign ever, raising $2.5M. As the Internet evolved, so did Rooster Teeth, scaling production capabilities to meet the growing demand of our insatiable fans. From a tiny office in even tinier Buda, Texas, to 3 large sound stages on the expansive Austin Studios lot, we custom-built full-service facilities to produce everything from live streamed broadcasts to feature films, including a state-of-the-art animation studio that produces both 2D and 3D work, and more recently a production compound in Los Angeles. Now, we create and distribute all kinds of world-class content to entertain ourselves along with many others, including: scripted and unscripted live action, animated series such as RWBY and gen:LOCK, sketch comedy, formatted reality, gaming, podcasts, interactive, docs, informational, news and lifestyle, as well as daily social videos from personality-driven, in-house channel brands like Achievement Hunter, Inside Gaming and Funhaus. This prolific content output has enhanced Rooster Teeth’s footprint, attracting 5M unique viewers every week across our owned-and-operated network of more than 45M subscribers. Having defined the video podcast format more than a decade ago with the pioneering Rooster Teeth Podcast, and since propelling the format forward with topical, personality-driven shows like Off Topic, Always Open, and Dude Soup, our industry-leading video and audio podcast network, The Roost, expands our reach even further with over 60MM additional fans who generate over 200M incremental views and 10M audio downloads per month. And the impact is real and relevant to our brand partners: 80% of The Roost’s audiences searched for a product they saw on a show, while 60% made a purchase after listening.
Like us, our global community is obsessed with the convergent worlds of entertainment, gaming and pop culture. A male skewing mix of Millennials and Gen Z cord-cutters, they leverage disruptive new technology to both create and consume content reflecting their interests on their terms. Traditional rules don’t apply. They stream on demand, and game for both personal entertainment and social interaction. They post and play, subscribe and share, link and like, chat and comment, gift and gif, deftly maneuvering across a swath of social channels. They still go to theaters to watch the newest movies, but digital personalities are as relevant to them as Hollywood celebrities. They can always tell you about the latest go-to gadget and must-have sneakers. They’re passionate and opinionated, influential and loyal. And they love Rooster Teeth. They tattoo Rooster Teeth logos and art on their bodies; they travel across the planet to meet their favorite talent, and they are inspired by their favorite Rooster Teeth personalities to dream big, to create, to share, and maybe even one day work alongside their heroes at our studio. To our community, representing their fandom is part of their personal identity, and Rooster Teeth provides them with a safe place to belong. It’s a destination for people to experience and share the stories they want to see, hear and feel.
The deep engagement we possess offers an influential and effective way to target a coveted and elusive audience of younger entertainment fans and gaming enthusiasts. Rooster Teeth remains a trusted entertainment brand because we’re vigilant about building authentic experiences, products, and content for both our community and partners. Our collaborative capabilities include custom content and branded entertainment, gameplay, podcast integrations, sponsorships, live event activations, exclusively designed merch collections and retail pop-ups, all fortified with media inventory across an owned-and-operated network, proprietary social channels and notable podcast network. All of this, along with our turnkey production resources, in-house talent, and 17 years of experience connecting directly with audiences, leads to enduring partnerships and comprehensive marketing solutions that hit the next level (that’s a gaming reference, y’all). Whether it’s an adult beverage brand sponsoring a beer-hall for RTX attendees, a video game serving as the centerpiece of a series-long custom content storyline, or a tech brand providing a meme-worthy storyline that greatly outlives the original content, Rooster Teeth integrates brands not just into what we do - but who we are. The relationship we have with our community is rare. It affords us the privilege of a truly intuitive understanding of our audience. And it’s central to everything we do. We seek to collaborate with partners whose views of this funny little world align with ours. We want more than anything to create value and excitement for our community and our partners. It’s why we’re here, right?
YOU EVER WONDER WHY WE’RE HERE?
PASSIONATE FANDOM STRAIGHT FROM THE SOURCE
DIRECT-TO-CONSUMER RENEGADES
COMMUNITY FIRST BRAND PARTNERSHIPS
Set more than seven years after the world has become a frozen wasteland, Snowpiercer centers on the remnants of humanity who inhabit a perpetually moving train, with 1,001 cars, that circles the globe. Class warfare, social injustice and the politics of survival play out in this riveting television adaptation based on the critically acclaimed graphic novel series and film of the same name.
snowpiercer
All Elite Wrestling features a world-class roster of diverse male and female wrestlers, giving fans a new wrestling experience for the first time in 20 years. Founded by President and CEO Tony Khan, AEW is headlined by Cody and Brandi Rhodes, The Young Bucks (Matt & Nick Jackson), Kenny Omega, Hangman Adam Page, Chris Jericho and Jon Moxley. The roster also is filled with skilled competitors including Nyla Rose, Awesome Kong, Dustin Rhodes, Jungle Boy, Dr. Britt Baker, MJF and SCU. In addition to being in-ring talent, Cody, The Young Bucks and Kenny Omega also serve as EVPs, with Brandi Rhodes serving as Chief Brand Officer. Renowned commentator Jim Ross also has joined the league.
TNT Big Ticket Movies are part of TNT’s lineup of big, lean-forward programming, giving viewers the best seat in the house for electrifying stories with dynamic characters. Movies will air Sundays and Mondays on TNT, with a robust slate also available on-demand and in the TNT app.
The Alienist: Angel of Darkness
Set one year after the events of The Alienist, Angel of Darkness reunites us with the dynamic trio. Each character has moved on after the events of the last series. Sara owns her own private detective agency. Kreizler is an advocate for a woman on death row. John now works the crime beat at The New York Times. However, after an infant is kidnapped, the group must work together to confront a series of crimes that are beyond comprehension. Angel of Darkness promises to fully immerse the audience as the group searches for an elusive killer.
ANIMAL KINGDOM
Animal Kingdom is a bold, adrenaline-fueled drama that follows the Cody crime family. The series begins when teenager Joshua "J" Cody (Finn Cole) moves in with his freewheeling relatives in their Southern California beach town after his mother dies of a heroin overdose. It isn't long before J is pulled into the family's life of indulgence and excess, but he soon discovers that it's all being funded by criminal activities led by the family’s matriarch and her four sons.
Claws is a midnight-dark, wickedly funny meditation on female badness set in a South Florida nail salon. It follows the rise of five diverse and treacherous manicurists working at the Nail Artisan of Manatee County salon, where there is a lot more going on than silk wraps and pedicures. Claws is about good women caught in bad places with worse men. It's the story of hardworking women trying to get by in this economy, set against the surreal, bright, gritty landscape of Florida and the luscious, absurd, extreme excesses of the crime world.
ALL ELITE WRESTLING
TNT BIG TICKET MOVIES
CLAWS
SNOWPIERCER
Avengers: Infinity War coming soon.
The Ellen DeGeneres Show begins its 18th-season reign as the daytime destination for laughter and fun, highlighting Ellen’s one-of-a-kind observational humor, warmth and wit.
The #1 series with key Adult demos in its 10th year off-network, The Big Bang Theory is the story of two best friends, Sheldon and Leonard, who are brilliant yet socially awkward physicists, their free-spirited neighbor, Penny and their ever-expanding universe of super-smart friends.
ELLEN
The Big Bang Theory
TMZ
TMZ, the most-cited entertainment news source in the world, continues to change the face of entertainment news on television with its irreverent voice and humorous perspective on Hollywood.
THE REAL
The Real enters its seventh season, led by the dynamic team of Loni Love, Adrienne Houghton, Jeannie Mai, Tamera Mowry-Housley and Amanda Seales. These women attract a real multicultural, multigenerational and young audience, saying what women are actually thinking.
MOM
In its fourth year of syndication, Mom features Anna Faris as Christy, a single mom, who is trying to get her life on track. It's challenging because she lives with her mother, Bonnie, whom Christy still considers the root of her troubles. Now mother and daughter are working together to build a better future for their family and help each other face whatever life throws at them.
EXTRA
Going into an unprecedented 27th season, Emmy Award®-winning EXTRA continues to bring a fresh, new spin to breaking celebrity news and all things entertainment. Veteran entertainment journalist Billy Bush serves as anchor and managing editor. EXTRA uses the lens of what is happening in Hollywood and taking a pulse on what is happening in popular culture.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).
